Presented by:Manoja Karthik Rao Gaurav Pandit Bhupender .

R Manohar

GROUP:-4

The sector is split into seven segments

Notes: AGV - Animation, Gaming and VFX, VFX - Visual Effects

INDUSTRY GROWTH
The total market size of industry expanded to USD15.2 billion in 2011 from USD9.2 billion in 2006, a CAGR of 10.6 per cent The industry recorded one of the highest growths in the world in 2010 (11.2 per cent); in 2011 growth picked up even further to touch 12.6 per cent

Source:: KPMG report 2012, Aranca Research

Size of major industry segments

During 2006-11, television revenues expanded at a CAGR of 11.4 per cent to USD6.9 billion Advertising revenue growth has been behind the consistent rapid growth of the television industry

Over the same period, revenues in the print segment expanded to USD4.4 billion, a CAGR of 10.0 per cent
The fastest growth during this period was however in the AGV segment; its CAGR was 16.6 per cent

In USD billion
Source:: KPMG report 2012, Aranca Research

Segmental composition of entertainment

Total market size in 2011 was USD15.2 billion

The entertainment industry continues to be dominated by television, print and films; together they have a 86.7 per cent market share. AGV has emerged as one of the fastest growing segments with revenues growing by about 31 per cent during 2011

Source: KPMG report 2012, Aranca Research Notes: AGV - Animation, Gaming and VFX, VFX - Visual Effects

TELEVISION Industry

Source: Company Websites, Business Week, KPMG report 2012 Aranca Research

PRINT Industry

Source: Company Websites, The Times of India, Aranca Research

FILM Industry

Source: Company Websites, Business Week, Aranca Research

MUSIC Industry

Source: Company Websites, Business Week, Aranca Research Notes: VAS - Value Added Services

Animation industry in India

Animation encompasses three key segments; these are Animation Entertainment, Visual Effects (VFX) and Custom Content Development Indias animation industry has been growing at a brisk pace; from a size of USD177 million in 2005, the sector is forecasted to post a CAGR of 23.6 per cent over 2005-13 (to USD961 million)

Gaming in India
Gaming can be classified under three segments Personal Computer Games (PC), Mobile Games, Console Games and Online Games
In 2010, Console Games (USD88 million) recorded the highest revenue among different segments of the gaming industry in India, followed by Mobile Games (USD60 million)

Trends in Entertainment

Growth Drivers

Future prospects
Rising incomes, will continue to do so given by strong Indian

economy prospects with its positive impact on consumer base will

be the key growth driver for entertainment industry As the proportion of working age population in total, population, per capita income & GDP are expected to grow fueling this industry Widening of consumer base will also be aided by expansion of the middle class, increasing urbanisation & changing lifestyles Entertainment industry will also benefit from continued rise in propensity to spend among individuals.

.Contd
Expanding Indian economy Strong job creation in new economy sectors Demographic advantage- 30 to 40 million people entering into middle class segment

Change in consumer mindset due to global exposure

Untapped rural potential

Slated for rapid growth

COMPETITOR ANALYSIS

INDIAN COMPETITIOR ZEE ENTERTAINMENT ENTERPRISES

Introduction
Zee previously known as Zee Telefilms Founded in Oct 1992 Demerged into 4 entities The largest producer and aggregator of Hindi programming in the world It was ranked as the ninth most popular brand one of the largest Indian multiple distributor Group owner Mr. Subhash Chandra

Zee Group
Hindi entertainment Music & Lifestyle Sports channel English entertainment Regional entertainment

7 Ps of Zee Group Product

Zee TV, Zee Cinema, Zee Marathi, Zee Sports , Zee News etc.

There Products are Intangible In Nature.

Price

Different according to channels, cable operators and area

There costs are considering all costs

Place

Pan India enables to reach villages . Where the product will be located
Zee Group is almost present the Urban, Sub urban, Rural place

Promotion Public Relation Merchandising Advertising

Direct Mailing
Media Buying

People

Actors
Distributors

Producers
Directors

End Consumers

Process Zee Satellite Cable operators Household TV sets These are the way by which product is delivered to end customer

Physical Evidence Hoardings Posters

Zee Group Segmentation

Geographical Segmentation
The Market is differentiated into geographical units lie nations, regions, urban & Rural Etc.as customer preferences vary across regions Dedicated channels Zee Bangla, Kannada, Marathi, Punjabi, Tamil Dedicated Programs Regional Movies Regional News Reality Shows

Demographic Segmentation In Demographic segmentation the market is divided into groups on the basis of variable like Age, Gender, Education Dedicated Channels CNBC Zee Cinema Cartoon Network Dedicated Programs Astiva Hip Hip Hurray Sare Ga Ma Pa Dance India

Psychographic Segmentation
Psychographic Segmentation divides a market into different group based on life style and personality characteristics Dedicated Channels Zee Trendz Zee Sports Zee Jagaran Dedicated Programs Lifestyle Programs Khana Khazanna

Behavioral Segmentation Here the Marketers divide the consumers into groups on the basis of their knowledge of, use of, or readiness towards a product Dedicated Programs Aap ki Antara Agle Janam Mohe Bitiya Hi Kijo

Targeting Identified the market Need gap Community Specific Programs Regional Shows Subtitled In English for Local Viewers

Positioning Relook on channel and program positioning Prime time slots for new shows After Noon movies Reality show Zee cine Awards Production houses for movies

INTERNATIONAL COMPETITIOR
STAR INDIA

STAR INDIA
(Satellite Television Asian Region)
STAR India is an Indian media and entertainment company, owned by 21st Century Fox. Key people: 1. Uday Shankar, CEO 2. Sanjay Gupta, COO Launched in 21 February 1992 STAR Group Limited , a media entertainment company, produces, broadcasts and distributes satellite television programs and contents in Asia.

PRODUCT
STAR PLUS STAR GOLD STAR ONE STAR NEWS STAR MUSIC

STAR UTSAV
STAR PRAVAH STAR MOVIES STAR WORLD STAR CHINESE NATIONAL GEOGRAPHIC CHANNEL

Promotion
Expand the market by launching programme's that are relatable to all generations audience. Advertisement of programmes by print media. Celebration of festivals. Broadcasting famous TV show for full day.

Use appropriate medium for promotion.

STAR Parivaar Awards.

PLACE
STAR India has also taken the best of Indian content to a global audience, reaching the Indian Diaspora. STARs channels are now available in the U.S., the U.K., the Middle East, Australia, New Zealand, Singapore and Hong Kong.

Price
STAR India on Thursday won the title sponsorship rights for all international cricket matches held in India by agreeing to pay Rs 2 crore a match. Star also has the broadcast rights of the England cricket board till 2019 (for $ 200million) as well as the Australia cricket board. It also has the broadcast rights to all International Cricket Council tournaments ($1.1 billion from 2007 to 2015) and the Champions League T20 ($970 million from 2008 to 2017).

PEOPLE
Top management of STAR is committed to provide best entertainment to the viewers and along with that they are concerned about employee satisfaction and corporate social responsibility. Recruiting the right crew member and training them appropriately in the delivery of their service is essential if the production house obtain profit. Consumer make judgments and deliver perceptions of the service.

PROCESS
STAR has more than 50,000 hours of videotape material sitting on their shelves and keeps adding new material at a rate of about 9,000 hours per year. STAR India Mass Store Workflow Asset Management (WAM) suite which helps to store material in an orderly way, digitize new programs, save these newly created files in long-term digital storage.

PHYSICAL ENVIRONMENT
Star tv is avaliable on Google tv , apple app store, DTH and in cable also.

Segmentation

15-24yr Key to single TV households

Lady of the House- Attracted to fiction (afternoon) Bharat- 7-9PM (Skew towards smaller towns) India- 9-10pm equal division (post-10pm-metros) TargetFiction serial- middle aged women Mythology- older people Reality show- all viewers Positioning -

Highlighting on the core brand essence of Indias Culture & Customs

All programs are family oriented Newer themes like women empowerment, young age romance, rural youth aspiration

Rista wohi ,Soch nayi GEC( General entertainment channel)

THANK YOU