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define content and textual analysis using your own words and understanding explain its practical applications conducting content analysis framework of contextual analysis
Definition of Terms
From Wikipedia, the free encyclopedia. Content analysis or textual analysis is a methodology in the social sciences for studying the content of communication. Earl Babbie defines it as "the study of recorded human communications, such as books, websites, paintings and laws"
Textual Analysis
Textual analysis, is the method communication researchers use to describe and interpret the characteristics of a recorded visual message
Frey, L., Botan C., & Kreps, G. (1999) Investigating Communication: An introduction to Research methods (2nd ed) Boston: Allyn & Bacon.
Content Analysis
Content analysis is used to identify, enumerate and analyze occurrences and message characteristics embedded in texts.
Frey, L., Botan C., & Kreps, G. (1999) Investigating Communication: An introduction to Research methods (2nd ed) Boston: Allyn & Bacon.
Content Analysis is also useful for examining trends and patterns in documents.
Content Analysis provides an empirical basis for monitoring shifts in public opinion.
Which data are analyzed? How are they defined? What is the population from which they are drawn? What is the context relative to which the data are analyzed? What are the boundaries of the analysis? What is the target of the inferences?
Context Traditional
Typical word or phrase should, ought, guard mighty, military restrict, watch stability, honesty walk, buy, sell product, spend maintenance, development management, office, factory, retail friendly, wonderful gladness, refreshment museum, music respond, wish analysis, analytic solution, signify
Practical
Emotional
Analytic
Differentiate Relevant
Similarity
Scholarly Nouns
alike, comparison
library, university, science
Table 1. Illustrative conceptual categories and words more likely to be found in each of the four context categories
D.G. McTavish and E.B. Pirro, Contextual Content Analysis1Quality & Quantity 24: 245-265, 1990.
An Illustration
To illustrate the ability of contextual/conceptual analysis to distinguish between texts; here are selected short passages from five published articles: Scholarly Journal Article (ex. report of research findings on the impact of preretirement programs on post-retirement satisfaction and behavior for older people)
Airline Finance News (ex. a financial-page, newspaper report about an airline's financial problems associated with costs of long-distance flights)
D.G. McTavish and E.B. Pirro, Contextual Content Analysis1Quality & Quantity 24: 245-265, 1990.
Magazine Fiction (ex. a newsstand magazine story incorporating "stream of consciousness" writing about personal feelings, reflections on life situation, and future possibilities) Religious Devotional (ex. a passage from a daily religious reading providing guidance for personal living (this selection dealt with feelings of depression and loneliness) Editorial on Recent Crimes (ex. an incensed editorial reaction to a series of personcrimes, coupled with demands for action to be taken by authorities)
D.G. McTavish and E.B. Pirro, Contextual Content Analysis1Quality & Quantity 24: 245-265, 1990.
End of Presentation
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