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Presented By:
FOZIA QURESHI SUMAYYA KOUSAR UROOS FATIMA ZAINAB ESSAJEE
Course Instructor:
MR. ATHER QURESHI
Date:
SUNDAY, 18TH JANUARY, 2009
Telenor Pakistan
Brief
Conclusion Recommendations
What is Strategy?
A Combination of Instruments to meet a given set of Objectives
OR
Strategic Management
. . . is an Art, Science & Crafting of
2. Formulating
into.
3. Implementing
1. Strategic Process
Feasibility
Acceptability
INTRODUCTION
o o o
Telenor Pakistan is 100% owned by Telenor ASA Telenor Pakistan launched its operations in March 2005 It ranks as worlds 7th largest mobile operator with a total of 153M Subscribers in its mobile operations.
o
Telenor aim is to be the trusted mobile service provider for the Pakistani customer
TELENOR STRATEGY
o
Telenor Pakistans Strategy is committed to Corporate Responsibility. Telenor is here to help people communicate. That goes for all the countries in which we operate.
GLBOBAL STRATEGY
o
Telenors Global Strategy is to develop leading position in the Nordic region with a broad range of communication services.
o Focus On Subscriber Growth In Our Mobile Operations o To strengthen position as an international mobile operator o Respond to challenges
Vision
o
To crystallizes the customer. Delivering on what being promised Vision is they are to help
The primary goal is to create greater value for our shareholders, customers, employees, partners & for society in general.
TELENORs CONTRIBUTION
o o o
Brought the single largest FDI (about 300 million dollars) in 2005 Paid Rs.1.2 Billion towards Custom duties Highest Tax Payer Award from CBR Have created more than 12,000 direct and indirect jobs.
o o o
INDUSTRY CHALLENGES
o o o
Spectrum Management Issues Reducing taxation on GSM services Low-cost infrastructure solutions for emerging markets
INNOVATION
Innovation in telecommunications today does not take place in a remote laboratory Telenor is present in 13 diverse countries across two continents our services and products pave the way for new and emerging economies.
Continued.....
Telenor Research and Innovation (R&I) is an innovation hub for Telenor with focus on strategically driven innovation, conducting:
o o o o Experimentation Testing And Demonstration Research And Analyses Trials
Continued...
INOVATIONS...
o o o o
New products and services Service-orientated innovation Expanding the range of mobile broadband Broadband access changes the way people live and work:
o Service Platforms
o Network Technologies o Commercialization
What matters most is the right strategy, at the right time and precision in execution...
How did Telenor decide to invest in Pakistan? According to a presentation by Telenor it identified 5 criteria before entering Pakistan: o High growth potential o Forward looking telecom policy o Investment friendly climate o Good regulatory execution o Acceptable political and economic situation
Forrester Research did a case study on Telenor and praised its strategy and execution... The key take points include: right time, targeting of emerging markets, policy of full management control (avoided joint ventures) and deployment of a repeatable methodology (for example the djuice brand).
Continued....
By leveraging repeatable strategic methodologies and pursuing an innovative twin-track geographic strategy. While rivals were investing in developed economies, Telenor focused on making money in emerging markets and timing this investment when they were experiencing explosive growth in mobile. Telenor has been so successful that competitors are now copying its approach. Vendor strategists can learn from Telenor that size need not be an inhibitor
INTRODUCTION
Warid
Telecom takes pride in being backed by the Abu Dhabi Group of the largest groups in the Middle East and the single largest foreign investor group in Pakistan
One
STRATEGY...
MARKETING STRATEGY
Warid
Telecom has re-launched and has come up with an aggressive marketing strategy to capture untapped areas. differ in quality service besides an improved network.
They
be the leading national communication provider with a strong international presence. top priority is provision of quality service besides uncompromising attitude on quality,
Our
CONCLUSION
o o
Committed to Corporate Responsibility Increase Overall Profitability By Combining Group Industrialization We strive to be a driving force increasing, simplifying and introducing communication and content solutions to the Marketplace.
Continued....
Recommendations....