NOKIA vs SAMSUNG

Presented by: Gurpreet Singh

CONTENTS
NOKIA SAMSUNG NOKIA vs SAMSUNG QUALITY STRATEGY CONCLUSION

Nokia
Type: Public co. Founder: Fredrik Idestam Founded in: Finland (1865) Revenue: $38.65 billion Employees: 135,949

Laura Moscatelli & Alberto Olori

Past

Samsung
Type: Public Founder: Lee byung chull Founded in: South Korea, Seoul (1938) Revenue: $220.1 billion (2011) Employees: 344,000

Laura Moscatelli & Alberto Olori

with Samsung its not that hard to imagine

Past

NOKIA vs SAMSUNG
Nokia has concentrated its efforts on design and it has consumers among businessmen Samsung has market leadership through its innovative and hot mobile phones and it has young consumers

NOKIA
Nokia is a traditional brand;
Its logo is connecting people

SAMSUNG
Samsung is a young brand; Its new logo is with Samsung its not that hard to imagine

NOKIA
Nokia is considered of a very high quality by segment of consumer between 20 to 50 years of age

SAMSUNG
Samsung is considered of a medium high quality by segment of consumer between 15 to 35 years of age.

NOKIA
Nokia has consentrated its efforts on design forgetting that function is more important

SAMSUNG
Samsung has spent money on the latest high tech device. It has exploited technology and produced increasingly small hand set.

NOKIA vs SAMSUNG

Nokia Lumia 710

Free lifetime Nokia Drive navigation Nokia Music and Nokia Maps Display is twice as bright Better video recording quality Exchangeable covers A wee bit cheaper

Samsung Omnia W
Samsung Omnia W Super AMOLED Gorilla Glass display over TFT Slimmer profile and metal on the battery cover Front-facing VGA camera Slightly better loudspeaker performance Better audio quality Nearly twice the realworld battery performance

Samsung strategies
Brand ambessdor Amir Khan play a important roll in advertisement. online software updates, customer services. Established many Samsung Mobile Stores to increase the visibility of the brand

Nokia Strategies
Best Actor Shahrukh Khan play important roll in advertisement. Best softwares Increasing the no. of stores & services Online service & information.

CONCLUSION
Nokia is better than samsung but samsung beat the nokia. The compitition between nokia & samsung is very tuff. The struggle will probably never end..