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Presented by: Jatin Arora Adtiya Palande Arjun Vaishnav Brijesh Mishra Ronak Kitta
Determine the Media Mix Determine Media Objectives & Strategies Actual Media buy
Task
To prepare a media plan for New Swift 2011 using the following media:-
Newspaper
Any : (Color: Rs. 3855 , BW: Rs. 3855)
Back : (Color: Rs. 4855 , BW: Rs. 4855 ) Front : (Color: Rs. 6255 , BW: Rs. 6255 )
Any :
Back : (Color: Rs. 705 , BW: Rs. 545 ) Front : (Color: Rs. 780 , BW: Rs. 620)
Outdoor Advertising
Demographic Profile
Age
25 yrs to 60 yrs
Gender
Education
M/F
Literate / Illiterate
Occupation
Psychographic Profile
Upper/Middle class segment whose budget is limited Looking for comfort and sporty look at affordable cost Value for money Low maintenance Fuel efficient Easy repairs & availability of spare parts Large no of service centers.
Brand name
Impulsive buyers
Media Plan
Vehicle
Rate/sq cm
Location
Size ( w x h)
Insrt
Amount
Date
Justification
TOI a prestigious medium,thoug h CPM high Perfect match of target consumer and product Reach is high
TOI
6255/-
Front
33 x 25 LH
51,60,375/-
5th Oct
A shubh mahurat for starting any business acc to hindu calender 2011. Keeping Diwali in consideration
NBT
780/-
Front
33 x 25 LH
6,43,500/-
10th Oct
Large no migrants from UP & Bihar who prefer reading Hindi newspaper. High readership and low rates
Mega Launch
Vehicle Rate/ sq cm Location Size ( w x h) Insrt Amount Date Justification
ET
3175/-
Front
LH
26,19,375/-
16th Oct
(Mega Launch)
Read by business, office going going people who have good purchasing power.
TOI
6255/-
Front
LH
NBT
780/-
Front
Full
13,38,480/-
Vehicle
Rate per sq cm
Location
Size (w x h)
Insrt
Amount
Date
Justifi cation
ET
3175/-
Front
LH
26,19,375/-
24th Oct
(Dhanteras) Same as earlier Same as earlier Same as earlier
TOI
3855/-
Any
12 x 17
7,86,420/-
1st Nov
ET
2195/-
Any
12*17
4,47,780/-
7th Nov
NBT
705/-
Back
Full
12,09,780/-
12Th Nov
Same as earlier
Same as earlier
TOI
3855/-
Any
12*17
7,86,420/-
18th Nov
Vehicle
Rate per sq cm
Location
Size (w x h)
Insrt
Amount
Date
Justifi cation
NBT
780/-
Front
Full
13,38,480/-
24th Nov
Same as earlier
Same as earlier Same as earlier
ET
2435/-
Back
LH
20,08,875/-
24th Nov
TOI
6255/-
Front
12*17
12,76,020/-
30th Nov
Total
25395255/-
Outdoor Advertising
Vehicle Size (ft) Location Traffic Amount (in lakhs) Duration
40 x 40 60 x 40 40 x 20 30 x 20
Sarovar Bridge (Goregaon) Inorbit Mall (Malad W) Opp Tulip Star (Juhu) Linking Rd (Bandra W)
MT ET ET ET
10/10/20/10/-
Outdoor
Outdoor Outdoor
80 x 20
40 x 20 20 x 20
BWSL flyover
Mahim church Haji Ali
MT
ET MT
30/20/10/-
2 months
2 months 2 months
Outdoor
Outdoor
30 x 20
40 x 20
MT
MT
18/20/-
2 months
2 months
Vehicle
Size (ft)
Location
Traffic
Duration
40 x 40 -----
ET -----
10/50/30/-
---
----
---
20/-
2 months
Total
2,58,00,000/-
Grand Total
5,11,95,255/-
CONCLUSION
1st week TOI OUTDOOR 2nd week NBT OUTDOOR 3rd week TOI NBT ET OUTDOOR 7th week
TOI OUTDOOR
5th Week
TOI ET OUTDOOR
6th week
ET OUTDOOR
8th week
TOI NBT ET OUTDOOR