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Targeted Segments
Middle income families can afford to buy
this car.
Nano should
be used more and more by
those people who already using cars
for going on single or double rides, for
secondary purpose.
REASONS:-
• Since Indias approx 55% of the total
population comes under middle income
group. Being a large population sector nano
is being placed under this segment.
• This segment is still untouched by any other
automobile companies,
Profitability ration under this sector will
increase the consumption of tata nano..
So nano can be positioned under this niche
market.
BASIS OF SEGMENTATION
POSITIONING STATEMENT
' Ab NANO ko NA Kaun Kahega'?
OR
Har Sapne ab apne
OR
handle bhoolein, steering pakdein