Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
ON
DIFFERENT TOOLS OF MARKETING
USED BY
Hair Care Category in India
• There are 5 main products
• Hair Oil
• Shampoo / Conditioners
• Styling products
• Herbal Remedies
• Hair Dyes / colors
• Cosmetic, Herbal, Anti- Dandruff
Hair Care Facts
• The frequency of shampoo usage is very low. Most
consumers use shampoo only once or twice in a week.
•
• “100 Becomes 2 Walk ” involving 2,000 girls
“WEAR UR HAIR”
THANKYOU