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BeInspired
BeRewarded
BeYourself
Be
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Agenda
Krafts commitment to excellence
Jeffery D. Cullar
Region Vice President Chicago Region Nabisco Biscuit Division Marketing/PR Major
Photo of Keynote Speaker
Jeffery D. Rauch
Region Director Retail Chicago Region Nabisco Biscuit Division Indiana University Alumni- 79
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BeInspired
Strong History
Historical Development
1825
Suchard, Neuchatel (CH) (Snacks) Tobler, Bern (CH) (Snacks) Interfood, Zrich (CH) (Snacks)
1867
1970
1895
Jacobs Suchard
1982
1990
Philip Morris
1903
1988
Philip Morris
1993
2000
Kraft Foods
1948
General Food Europe
1981
HAG GF AG
1985
Philip Morris
1989
Kraft General Food Europe
1906
Kaffee HAG, Bremen (GER) (entc. Coffee) 7
1979
Kraft Vision
Helping People Around the World Eat and Live Better
Guiding Principles
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Consumer Confidence
Kraft Rated #3 Among All Brands Which brands do you consider the best?
1. Sony =7. Honda
2. Dell
3. Kraft 4. Coca-Cola 5. Ford 6. Toyota
11 Source: Harris Poll 2005
36%
24% 12% 12%
9%
9%
P&G
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Kraft
General Mills
Nestle
PepsiCola
KIC
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BeRewarded
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Totaling 10,600 people covering over 37,900 retail outlets and selling 1,200 SKUs in 66 categories
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H B P O K
New England
I F C
Northwest Midwest
J
N E Q L H
Mid Atlantic
Southeast Southwest
G R M
A Ahold B Albertsons CC&S D - Costco/BJs E - Food Lion F Giant Eagle G - H E Butt I K-Mart
Customer Regions
J Kroger K Meijer L - Military M - Publix N Safeway O - Super Valu P Target
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Program will include formal training, assignment of a mentor, and field trips to various key businesses Upon successful completion of the MDP, participants will be placed into a position where they will be strategically partnering with a Customer to grow business, both for Kraft and the Customer
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Rotational Assignments
Rotation/Exposure DSD Sales Rep Warehouse Sales Rep 12 months One Portfolio Rep Key Learnings (Aligns with Career Experiences Model) Experience selling Kraft products at retail in both DSD and Warehouse businesses Length of Rotation 6 mos. DSD + 6 months Warehouse (either order) OR
First level people management, prioritizing, scheduling, routing, employee relations, team building.
3 6 months
Experience using systems/information to support line sales & leverage consumer insights to influence consumer demand
3 months
* In addition, approximately threes weeks allocated for orientation, training and field trips
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2. Challenge them to add the most value and to fulfill their potential
3. Provide wide range of career and development opportunities 4. Offer World Class Training
BeInspired BeRewarded BeYourself
Sales Leaders
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Executive
Evaluating others on abilities Coaching managers through performance evaluation & development Broad business knowledge and perspective Skilled communicator able to share direction through several organizational layers
Director
Manager
Re-allocating time to others and still complete their own tasks Accomplishing work through others Being available for planning, coaching development
Learning the culture and adapting to professional standards Collaborating with others
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BeYourself
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Employer of Choice
100 Best Companies for Working Mothers Top 50 Companies for Diversity Top 50 Places for Latino Women to Work
Working Mother DiversityInc Latina Style
CFO Magazine
Great Places to Work Institute
BeInspired
BeRewarded
BeYourself
Be
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