Sei sulla pagina 1di 11

PRESENTATION

ON
Maruti Suzuki India Limited

Submitted to Submitted By

Mr.Rajiv P.Kumar Aashish Sharma


MBA 1st
Roll no : 2028
Company Profile
History: In the early 1980s, the Indian
Government
decided to produce a small car, which would
be within the buying reach of the Indian
middle class. Maruti Udyog was incorporated
in 1981.
Suzuki Motor Corporation and the
government
reached an agreement under which Maruti
Suzuki Automobile was floated as a 70:30
joint
venture company between Maruti Udyog and
Organization Structure
 Name  Designation

 MR. R. C. BHARGAVA  Chairman


 MR. SHINZO NAKANISHI  Managing Director & CEO
 MR. AMAL GANGULI  Director
 MR. TSUNEO OHASHI  Director & Managing
Executive Officer
 MR. OSAMU SUZUKI
 Director
Products
 Offers 14 models of cars such as:
 Maruti 800 launched - 1983
 Maruti Omni launched -1984
 Maruti Gypsy launched -1985
 Maruti Zen launched -1990
 Maruti Alto launched -2000
 Maruti Wagon-R launched -2002
 Maruti Versa launched -2003
 Maruti Grand Vitara launched -2004
 Maruti Suzuki Swift launched -2005
 Maruti Zen Estilo launched -2006
 Maruti Suzuki SX4 launched -2007
 Maruti Swift Dzire launched -2008
 Maruti A-Star launched -2008
 Maruti Suzuki Ritz launched -2009
 In spite of all these models, Baleno failed to meet the
Sales & Growth
 The sales figure for the year 1993 reached up to
1,96,820 vehicles.
 The company reached a total production of one million
vehicles in March 1994.
 “The first Indian Company to cross this milestone”.
 Maruti Suzuki, has sold 7,64,842 vehicles in 2007-08,
an increase of 13.3% compared to 6,74,924 vehicles
sold in 2006-07. This includes the company’s exports.
 Their sales in the domestic market during march 2008
is 64,421 units.
 Maruti has more than 5 million satisfied customers in
India and is currently having a share of around 54%in
the domestic passenger car market where most major
international automobile manufacturers are present.
 Maruti ranked highest in customer satisfaction with
after-sales service
 its total volume sold in 2008-09 fiscal year to 7,92,167 UNITS.
NETWORK
 Maruti has a network of 391 sales outlets across 230
cities all over India.
 The service network covers 1,113 towns and cities,
bolstered by 2,142 authorized service outlets.
 Maruti ranked highest in customer satisfaction with
after-sales service.
True value
Driving school
Authorized service station
Insurance
Genuine accessories
3rd largest small car manufacturer in the World
Industry Profile
 COMPETITORS :

 Tata Motors
 Hyundai
 Ford
 FIAT
 General Motors
 Honda
Recent Developments
 15-MAY-09
The company today unveiled the much awaited Ritz.

05-MAY-09
The car maker is going to launch Ritz, India's first BS-IV compliant
passenger on May 15, 2009.

14-APR-09
The company unveiled its new Ritz K12M engine at Gurgaon plant.
 The Haryana government, under the leadership of Chief Minister Shri
Bhupinder Singh Hooda, has allotted 700 acres of land to India's largest car
manufacturer Maruti Suzuki India Limited (MSIL) for the company's
proposed Research and Development Complex in Rohtak
CONTRIBUTION IN ECONOMY
 Maruti Suzuki India has recently announced that
it expects a sales growth up to 5 percent in the
2009-2010 fiscal year. The company has
revealed the target on the back of a strong
demand in the rural areas as well as foreign
market.
 Maruti Suzuki India recorded 3.57% rise in its
total volume sold in 2008-09 fiscal year to
7,92,167 units, a record sales for Maruti Suzuki
in India in a fiscal year. Only in March, Maruti
Suzuki sold 85,669 units, 21.87 % up from year-
round.
Thank You