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How well are the Fortune Global 100 communicating their initiatives and engaging people around PurPle ?
In addition to a strong and clearly defined Purpose and an effective use of social networks to drive strong participation in their purpose; when compared to Fortunes list of Most Profitable Companies 10 (ten) of the top performing companies on the PurPle Index are also on Fortune's list: BP, Chevron, Citigroup, Ford, GE, Nestle, P&G, Samsung, Walmart, Wells Fargo. The complete list and best-in-class PurPle examples can be found in the pages to follow.
The Methodology
The PurPle index uses a combination of automatically updated social data, qualitative research waves, and our proprietary normalization algorithm to create a single score between 1 and 100.
One time, annual, or quarterly qualitative research waves on storytelling and engagement around a topic.
QUALITATIVE RESEARCH
SOCIAL DATA
PROPRIETARY ALGORITHM
Daily updated social data from Facebook, Twitter, YouTube, Kred, Klout, Peerindex and SEOMoz.
Proprietary normalization algorithm to convert social data and qualitative scores into a single score between 1 and 100.
PLATFORMS GE Ecomagination, Panasonic Eco-Ideas and Think Blue by VW are co-creation and collaborative social innovation platforms while Nestle Water challenge and Samsung village are blogs for sharing, solving, ideating and discussing environment challenges.
PARTNERSHIPS Partnering directly with change agents is also popular with leading PurPle companies to spread awareness or innovate about the environment. HP partnered Energy star and Shell partnered Envirofit for grass root level change movements.
CHANGE GAMES
Chevron is promoting a energy awareness game Energyville built by The Ecnomist Group. This game allows people to understand the sources of Eneergy availabl an the multiple emand fators that ome into play for any energy producer.
TEACHER ENGAGEMENT Engaging, providing resources through platforms and training are some of the leading initiatives for engaging directly with teachers. Telefonica, Total, BNP Paribas and BMW have created platforms providing access to educational resources. GE, Nestle and Exxon provide platforms for teacher training.
TEHNOLOGY ENABLED CLASSROOMS Bringing modern education to large audiences supported and pioneered by the Fortune Global 100. Samsungs Internet school program for K-12 countries in Africa and Panasonic with Kids witness news and are examples of such programs.
Image : Total solar expert, Samsung K-12 schools initiative, P&G Hope schools stats
CROWSOURCING Co-Creation platforms These health focused platforms bring together large audiences or domain thought leaders to discuss issues, ideas and create innovations. GE with Ecomagination and Siemens Healthworks collective are the leading examples.
PARTNERSHIPS Organisations partner with grass-roots change agents to help improve lives and living conditions of people. For example Walmart has partnered Human Vitality for a healthier food program and P&G has partnered UNICEF for a vaccination drive.
MOBILE APPLICATIONS Mobile apps have been built to empower individuals caring for themselves. Some are built to support off location healthcare to connect healthcare professionals and patients. Samsung, Siemens and GE have all launch similar apps.
INCUBATORS Telefonica, BASF and Siemens are all running incubators for science or social enterprises. These provide some funding, guidance and basic infrastructure to help innovators and startups.
MICRO-FINANCE & PARTNERSHIPS Partnering with Micro-finance institutions to empower grass-roots level entrepreneurship is a popular human potential initiative. Citi, BASF, Chevron, BNP Paribas and Tesco have all created miro-finance partnerships.
KNOWLEGDE PLATFORMS A number of the organisations have created knowledge and awareness programs to share their learning and expertise. Financial companies are helping people organise personal finances and make prudent personal financial decisions.