Presented by: Christel Caspillo Sarah Jane Caro Abigael Casiano Kaycee Fatingana

Sophia Camille Gabo John Cesar Hagoriles Hannah Leonila Flores

1. 2. 3.

4.

5.

Make availability of product in good no. & at the right time in the target market To decide the path or route for the goods & services. Smooth movement of the product and ownership from manufacturers to the consumers. For control of intermediaries. It helps to avoid an expensive affair of direct marketing/distribution channel.

DISTRIBUTION: The commercial activity of transporting and selling goods from a producer to a consumer

DECISION: A position or opinion or judgment reached after consideration

Activities involved in making products available to customers when and where they want to purchase them.

INSTITUTIONAL DISTRIBUTION

PHYSICAL

1.

2.

Institutional The middle man between producer and end consumer who may take title and change the form of the product handled Physical The logistics of the distribution system including transport, storage and order processing
Distribution is the third P (place) in marketing.

chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. include wholesalers, retailers, distributors and even the internet. are broken into direct and indirect forms

Direct

Indirect

Market factors competitors, geography, Economy. Product Factors- life cycle, size & weight, product value, consumer perceptions, product complexity. Manufacturer Factors- company objectives & resources, desire for control, breadth of product life. Buying habits of Costumers Channel Availability

It is one in which the main members of a distribution channel- producer, wholesaler, and retailer- work together as a unified group in order to meet consumer needs.

 Information Price

Stability Promotion Financing Title

Supply Chain Management

A management system that coordinates and integrates all of the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value

Supply chain oriented companies commonly report:

Lower inventory, transportation, warehousing, and packaging costs

Greater supply chain flexibility

Improved customer service Higher revenues Increased performance and profitability

Key Processes of Supply Chain Management

1. 2. 3. 4. 5. 6. 7. 8. Customer relationship management Customer service management Demand management Order fulfillment Manufacturing flow management Supplier relationship management Product development and commercialization Returns management

Customer Relationship Management (CRM) Process

Allows companies to prioritize their marketing focus on different customer groups according to each groups long-term value to the company or supply chain

Customer Service Management Process

Presents a multicompany, unified response system to the customer whenever complaints, concerns, questions, or comments are voiced

Demand Management Process

Seeks to align supply and demand throughout the supply chain by anticipating customer requirements at each level and create demand-related plans of action prior to actual customer purchasing behavior

Order Fulfillment Process

a highly integrated process, often requiring persons from multiple companies and multiple functions to come together and coordinate to create customer satisfaction at a given place and time

Manufacturing Flow Management Process

Concerned with ensuring that firms in the supply chain have the needed resources to manufacture with flexibility and to move products through a multi-stage production process

Supplier Relationship Management Process

Closely related to the manufacturing flow management process and contains several characteristics that parallel the customer relationship management process

Product Includes the group Development and activities that facilitates Commercialization the joint development Process and marketing of new offerings among a group of supply chain partner firms

Managing the Logistical Components of the Supply Chain

Logistics
Logistics
the process of strategically managing the efficient flow and storage of raw materials, inprocess inventory, and finished goods from point of origin to point of consumption.

Logistics Information System

Production Scheduling
Order Processing Inventory Control Warehouse & Materials Handling Transportation

Supply Chain Team

Order Processing An Order Processing System is

a system whereby orders are entered into the supply chain and filled. Order processing is becoming more automated through the use of computer technology known as ELECTRONIC DATA INTERCHANGE (EDI).

Inventory Control
Inventory Control System
A method of developing and maintaining an adequate assortment of materials or products to meet a manufacturers or a customers demand

A Materials-Handling System
is
a method of moving inventory into, within, and out of the warehouse.

Most manufacturers today have moved to AUTOMATED materials-handling systems to minimize the amount of handling.

Airways Water

Pipelines
Motor Carriers Railroads

Trends in Supply Chain Management

Advanced computer technology

Outsourcing of logistics functions

Electronic distribution

Automatic identification systems

- Bar coding - Radio frequency technology

Communications technology Supply chain software systems

Outsourcing Benefits

Reduce inventories
Locate stock at fewer plants and distribution centers Provide same or better levels of service

a distribution technique that includes any kind of product or service that can be distributed electronically, whether over traditional forms such as fiber-optic cable or through satellite transmission of electronic signals.

Difference between Retailing and Wholesaling Significance of Retailing Role of Retailing Classes of Retail Store

All activities involved in selling goods or services directly to final consumers for their personal non business use.

Retailer
A firm engaged primarily in retailing activity.

All activities involved in selling goods and services to those buying for resale or business use.

Wholesaler
A firm engaged primarily in wholesaling activity.

RETAILING - all activities involved in selling goods or services directly to final consumers for their personal non business use.
WHOLESALING - all activities involved in selling goods and services to those buying for resale or business use.

Major source of employment and offers a wide range of career opportunities. Perform marketing function. Enhance products image. Collecting an assortment of goods and services from a wide variety of suppliers and offering them for sale. Complete transactions using appropriate location, timings, credit policies, services and delivery. Provide the vital link between producers and ultimate consumers.

CLASSES OF RETAIL STORE

Department Store

Supermarket Drugstore
Convenient Store

Restaurant