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Biodegradable Plastics
◦ Packaging Industry.
Product Promotion
Distribution Channel Members
Distributor
3.Clearly defined territory with no overlap.
4.5 days credit(PDC)
5.3% margin.
6.4 days inventory.
7.Strong infrastructure required.
8.Appoint Wholesellers in consultation with stockist.
Stockist
1. Strong infrastructure & logistics.
2. Defined territory.
3. Strong understanding of the geography & retail trade.
4. Ability to identify able wholesellers.
5. 4% margin.
6. 4 days credit(PDC)
7. 4 days inventory.
•Wholeseller
23.Experinenced person with proven credentials.
24.Strong understanding of the geography.
25.Person with integrity.
26.3% margin with no credit.
27.Supply on demand.
Pricing of the product
Reasonable price comparable with Paper bags.
Request for Tax Exemption to benefit the end user.
Request for subsidies for additives used.
R&D support by the Govt/Industry to keep product
development cost low & focus on core competency.
Volume Small Retailer Big Retailer
0.5 Kg Rs 0.5 NA
1 Kg Rs 0.75 NA
5 Kg Rs 2.0 Rs 1.75
10 Kg Rs 3.5 Rs 3.0
20 Kg NA Rs 5.5
THANK YOU
Target Market
Mulch film from biodegradable plastics
Mulch films are laid over the ground around crops, to
control weed growth and retain moisture. Normally,
farmers use polyethylene black plastic that is pulled up
after harvest and sent to a landfill (taking with it topsoil
humus ).
Usage of the biodegradable mulch film have shown that, it
performs as good as polyethylene film but can be ploughed
into the ground after harvest.
This form of disposal is easier, cheaper and enriches the
soil with carbon