Organizational

Behavior

Motivation

Abhinav
Anand Mohan Deepak
Sonali Jain
Priyanka Kasawa
Nitin Sethi 7–1
 Motivation:
From Concept to
Role

ORGANIZATIONAL BEHAVIOR
S T E P H E N P. R O B B I N S
E L E V E N T H E D I T I O N
© 2005 Prentice Hall Inc. WWW.PRENHALL.COM/ROBBINS PowerPoint Presentation
All rights reserved. by Charlie Cook
O B J E C T IVE S

1. Concept of Motivation & Its Definition

2. Classification of Motivation.
3. Motivation and Behavior
L E A R N IN G

4. Motivation and Performance

5. Role of Motivation
 CONCEPT OF MOTIVATION

 Motivation can be defined as the driving force behind

all the actions of an individual.
 Motivation is what stimulates all human behavior.
 Motivation is based on your emotions and
achievement-related goals.
 There are different forms of motivation including
extrinsic, intrinsic, physiological, and achievement
motivation.
 Contd …

 The level of involvement determines the degree of

motivation a consumer had to buy that product.
 The source of stimulation and the particular situation
the consumer is in when he or she comes into
contact with the product also determine the level of
involvement.
 With motivation being such a major influence on
consumption pattern of the customer, there is a
strong need to study it as part of marketing research.
 TYP ES OF MO TIV ES

 Intrinsic motivation is when people engage in an

activity, such as a hobby, without obvious external
incentives.
 Extrinsic motivation comes from outside of the
performer. E.g. The crowd cheer the performer on,
this motivates them to do well.
 Biological motives are things such as hunger, thirst,
and physical needs.
 Social motives are behaviors such as achievement,
power, affiliation, and other social experiences.
Cla ss ific ati on of M oti va ti on
 Th ese are cla ssi fie d into thre e broad
cat eg ories

 Biogenic (Primary)

 Sociogenic (Secondary)

 Psychogenic (General)
 BIO GEN IC MO TIVES

 HUNGER

 SLEEP

 TEMPERATURE REGULATION

 NEED FOR OXYGEN.

 AVOIDANCE OF PAIN
 SO CIO GEN IC MO TIV ES

 NEED FOR ACHIEVEMENT

 THE NEED FOR POWER OR STATUS

 AGGRESSION

 SOCIAL APPROVAL

 SECURITY
 PSYCH OG EN IC MO TIV ES

 EXPLORATION

 CURIOSITY.

 MANIPULATION.

 CONTACT-COMFORT OR AGGRESSION MOTIVE

 COMPETENCE.
 MO TI VAT IO N A ND BEHAV IO R

 Motivation refers to the way in which desires or

needs direct or control the behavior of human
beings.

 Behavior is the actions or reactions of a person

or animal in response to external or internal
stimuli.
 GOAL DI RECT ED BEHAVI OR

GOAL-DIRECTED GOAL-FULFILMENT
NEED TENSION SATISFACTION
BEHAVIOUR

FAVOURABLE ENVIORONMENT
 CO NS EQUEN CE S O F NON- SAT ISF ACTIO N OF NE ED

FLIGHT (EXTERNAL TOWARDS

WITHDRAWAL) SOURCE PERSON

TOWARDS
EXTERNALISED
OTHERS
NON-SATISFACTION OF
NEED FRUSTRATION AGGRESION INANIMATE
OBJECT
INTERNALISED

APATHY (INTERNAL
WITHDRAWAL)
 MOT IVAT IO N AND PERFO RMA NCE

 Motivation is necessary for work performance

because if people do not feel inclined to engage
themselves in work behavior, they will not put in
necessary efforts to perform well.
 FACTO RS A FFECTIN G INDIV IDUAL PE RFO RMAN CE

MOTIVATION

EXTRINSIC

ABILITIES RESOURCE

PERFORMANCE REWARD

SENSE OF ROLE OF PERCEPTION

COMPETENCE INTRINSIC
 Ro le of Mo tivat ion

 High Performance Level

 Low Employee Turnover & Absenteeism

 Acceptance of Organizational Change