Presented by:

GROUP 1
ANINDYA MUKHERJEE
ANSHUL SHRIVASTAV
APARNA SINGH
AMRITA DAS
The success of yes bank can be attributed
to its differentiating strategy
The bank differentiated itself on three
basic parameters
Knowledge banking approach
Emphasis on technology
Human resource
The bank filled in the gaps left by other banks
The bank implemented latest IT infrastructure
which competitors could not as they were using
old technology and cost of implementation of
new technology was huge
The customer segment targeted by yes bank
mainly comprises of corporate borrowers or
NHI, who gave them more business per head
compared to its competitors
Statistics shows that the bank was primarily in
metros and other places that provided them a
sound customer base, who were
knowledgeable and used latest technology.
Yes bank had access to latest technology.
Yes bank had good promoters.
They had the ability to raise funds easily
because of foreign shareholding.
Outsourcing its non core business.
Top management very experienced.
• Vision: To create a commercially viable financial
institution that incorporates sustainable
development within core business functions
• Mainstream sustainability through multi-
stakeholder engagement both internally &
externally
• Link shareholder value with sustainable
development of India (Fourth Generation
Sustainability)
• Engage in strategy development (in thought) and
execution (in action)
Responsible Banking - YES BANK’s Differentiated
Approach
Responsible Banking in Action
Responsible Banking in

Agribusiness & Sustainable

Responsible Investment
Rural Microfinance
Banking Bank (SIB)
Banking (ARB)

Microfinance Alternative
CSR & Sustainability Rural YES SAMPANN Social Carbon
Institutions Group Energy &
Initiatives Lending Direct Lending Enterprises Finance
(MIG) Environment

Social Entrepreneurs Not for Profits

Projects Investment
Banking

Deal Generation

Other Bank Divisions:

• Corporate Finance
• Emerging Corporates Deal Generation Deal Generation
• Corp. & Inst. Banking
• Retail Branches Deal Generation
• Business Banking Deal Generation
Deal Generation

Thought Credit + Credit M&A/PE/ Funds

Leadership / Services + Management

Advisory / Servic
Responsible Banking as a Core Pillar of YES BANK
KNOWLEDGE BANKING
APPROACH
FOOD AND
AGRI TELECOM MEDIA

INFRASTRUCT
URE
IT REAL
ESTATE
LIFE SCIENCE
&
BT
TECHNOLOGY
The company use latest technology available.
Strategic partnership with reputed technology
provider
Outsourcing of non core business
HUMAN RESOURCE
Top management team very experienced.
Higher pay to retain talent
5% executive ownership clause
Key initiatives by bank to recruit and train
manpower
4. Yes entrepreneur in action
5. Yes professional entrepreneurship programme
6. Yes mentor
7. Yes school of banking
8. Yes university and school relations
SOME OF THE FUTURE PLANS APART
FROM BANKING
India
 Significant strengths in
agriculture, horticulture, dairy, India’s share in global production
poultry, etc
 Agro-climatic diversity
 Production leadership in
many areas
 Rapid urbanization
 Govt. according priority status
 Growth in Organized food retail
India’s prices as % of world prices
Strategic Plan for food processing
units
Focus initially in Southern &
Western India (8 AFPs)
Andhra Pradesh
Karnataka
Tamilnadu
Maharashtra
Gujarat
Phase II
Rajasthan
West Bengal
Punjab
Haryana
Uttar Pradesh
Madhya Pradesh
Kerala
About 30 Consolidation
Centres on pan India basis

Phase I: Proposed AFP Locations

Phase II: Proposed AFP Locations

Phase I: Cons. centre Locations
Phase II: Cons. centre Locations