INTRODUCTION

Name: Pragya Nath Educational qualification: H.S passed (Science) Business type: food processing industry (FPI) ( fruits and vegetables) Duration: 8 years Address: Vill- Umed nagar, near FCI godown, Lala Family background: Economic status: Middle class Father: polytechnic professor Mother: House wife Brother: AU staff Prior business experience: No

BUSINESS JOURNEY:
He started business on 2005 at Meherpur, Silchar after obtaining SISI training on FPI. Later he also attended 15 days training at CFPI, Mysore. His ambition was to become self-reliant, self-dependent and wanting to do something unique in his life motivated him to become an entrepreneur. He later started a farmers club in his village to motivate farmers how they can contribute towards this industry which will not only provide a helping hand in earning but also will secure their economic condition.

BUSINESS MODEL:

Product- Fruit squash and vegetable pickles. Target customers- Quality conscious consumers. Raw materials procurement- Mostly locally available except mango which is procured from outside.

Types of raw materials:

For Pickle 1.
2. 3. 4. 5. 6. 7. 8. 9.

For Squash 1.
2. 3. 4. 5. 6. 7.

Ripe mango
Coriander leafs Green olive Bamboo shoot Ginger Salt Carrot cucumber Turmeric powder

Mango
Pineapples Orange Litchi Sugar Water Natural preservative

10. Green olive 11. Mustard oil 12. Vinegar 13. Chili 14. Garlic 15. Cumin 16. Sugar

 Yearly production4500 bottle of pickles and 2500 bottles of squash.

Price of product:
For pickles, price range is Rs. 45-55 For squash, price range is Rs. 80-95

Distribution channels:
No intermediaries. Manufacturer Retailers Consumers Manufacturer Consumers Marketing strategy: No marketing strategy because he doesnt possess any valid FPO license.

CHALLENGES FACED:
Communication

Electricity
Cold storage Technical knowhow

Finance
Packaging material workforce

CHALLENGES RESOLVED:
Packaging material and communication is interrelated problem and is increasing total cost. So he is collecting locally bottles of ghee and old squash bottles. He also collect packaging material from Anjali Plastics of Bongaigaon occasionally.
For enhancing technical knowledge continuously attending various workshops, training and also collecting various information through R&D, internet and resource persons. Finance problem resolved through loan taken from UBI. He also has good contact with NABARD DDM and other finance officials. Electricity problem is in its way get resolved soon. As a huge cold storage facility is required which will require a huge expenditure & at

present couldnt be availed therefore resources are processed immediately so that

they are not wasted. Right from plucking to processing is done within a day which somehow mitigating these problem at present. Motivated the locally available workforce by giving them extra wages initially to work for him.

MAJOR MILESTONE:
Professional attitude gained by him.

Technical proficiency & know-how is enhanced.

In his verge to attain FPO license soon which ultimately resolve the problem of marketing the products.

MANAGERIAL FUNCTIONS:
Production: Annual turnover Rs 12 lakhs. Logistics: Goods are sent outside through Jagannath cargo service to other states. Locally availed to customers through retailers as sales agent and door to

door selling. Warehousing is available near the unit of production.

Finance: books of accounts are maintained on a day to day basis. HR: workers are paid wages on day basis. No. of workers varies based on the level of work. Maximum no. of workers employed are 40 on a day.

IMPACT OF GLOBALIZATION:
The main problem is small industries are not provided with required

facilities which ultimately helps them to compete with these giants.

Manufacturing cost is ultimate concern which is ultimately leading to increase in unit cost also they cant opt to economies of scale at an initial stage. Thus a lot of support from govt is necessary to help them in their infant stage so that small industries can cope up to these situation.
Future plans:

First of all to obtain loan from NABARD to increase their unit size and also to
avail package materials at low cost. And also to resolve the cold storage problem. Also obtaining FPO license will help in resolving marketing problem which ultimately help in boosting the sales of product and make it renounced

among the customers.

SWOT ANALYSIS:
Strength:
No middlemen Most of the raw materials are locally available. Self-owned land Self-research and development Threat: Giant competitors Fpo license not availed.

Weakness:
FPO license still not obtained Electricity problem Transportation facility Unable to market the product. Opportunity: Workforce locally available

ENTREPRENEUR PROFILE: GAURANGA FRUIT SHOP

Name: Late Gauranga Chandra Roy
Present owner: Giriban Chandra Roy Educational qualification: H.S passed Business type: whole sale Fruits & Dry fruits Distributor Duration: 30 years Address: Tarapur, station road, silchar, pin- 788003 Family background: Economic status: Upper Middle class Father: Businessman Brother: Businessman Son: MBA graduate, engaged in family business Business type: family business

Business journey:
Late Gauranga Chandra Roy started his business journey about 30 years ago in 1983. At first they started with road side stall & later business grew as a wholesale distributor in all over Silchar. They have their distribution channel all over the Barak valley & other neighboring states.

Business model:
Product- Seasonal Fruits and Dry Fruits. Target customers- Wholesalers, Retailers and local customers. Raw materials procurement- Fruits are procured as per their seasonal availability in bulk both from outside as well as from local farmers. Also dry fruits are ordered from outside countries.

Types of products:
Fresh fruits Dry fruits

1.Mango 2.Apple 3.Grapes 4.pineapples 5.coconut 6.oranges 7. citrus 8.Berries

1.Dates palm 2.Cashew nuts 3.Almond 4.Nuts 5.Dry sliced Mango

 Yearly turnover: Rs 20 25 lakhs

Price of product:
Price of fresh fruits varies as per supply & Demand. For dry fruits as per the MRP Distribution channels: It has intermediaries in distribution channel. Wholesaler Retailers Consumers wholesaler Consumers Marketing strategy: No marketing strategy is followed as they have better goodwill among the retailers and consumers

 Challenges faced:
1. Transportation 2. No owned Cold storage facilities 3. Growing competition

Challenges resolved:
Transportation problem resolved by using services of capital & Network travels. In case of cold storage they are using the facility at Ramnagar, FCI Godown.

Major milestone:
Expanded their distribution channels to Aizawl & Tripuara.

MANAGERIAL FUNCTIONS:
Production: Goods are not produced but procured directly.

Logistics: goods are stored in FCI Godown Ramnagar at a charg of Rs 20-30/- unit.
Using cargo services of capital travels goods are sent outside. Finance: books of accounts are maintained on a day to day basis and yearly balance sheet is prepared. HR: They have both permanent & temporary workers. No. of permanent workers are 20 who are paid monthly and no. of temporary workers varies. IT: Accounts are maintained both manually and through computer softwares like Tally & MS Excel.

Impact Of Globalization:
Still there is not much impact of globailsation on them as they are wholesale

distributors & most of all they occupy a large market area in silchar as a major
distributor.

Future Plans:
They are planning to expand their distribution channels outside India specially neighbouring countries like Bangladesh etc and also set up branches in some more states in northeast.

SWOT ANALYSIS

Strength: Goodwill Prior business knowledge Biggest wholesale supplier in silchar

Weakness: Dealing with raw materials

Opportunity:

Threat:
New competitors growing

Demand is always there