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Outline
Product Strategies & Selection.
Life Cycle.
Design Issues.
Documents.
Service Design.
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Goals
Find new products to design, develop and market. Develop and implement a product strategy that:
Product Strategy
Product strategy includes:
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Product Selection
Deciding which products (goods and services) to provide. Customers buy satisfaction, not parts.
What is a Product?
Product Components
Product
Brand (Name)
Product Idea
Package
Physical Good
Features
Quality Level
Service (Warranty)
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Introduction
Growth
Maturity
Decline
Time
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Sales Revenue
Profit Loss
Growth
Cash flow Time
Introduction
Maturity
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Decline
Generally cost>revenue.
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Idea Generation
Provides basis for entry into market. Sources of ideas.
Market need (60-80%). Engineering & operations (20%). Technology; competitors; inventions; employees.
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1000
Functional specifications
500
Product specification
100
25
One success!
Development Stage
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A firm may be able to purchase the product as a standard item from another manufacturer.
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Design Review.
Test Market. Transition to Production.
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Customer Requirements
Identifies & positions key product benefits. Example: Long lasting with more power . (Sears Die Hard Battery) Identifies detailed list of product attributes desired by customer. Customer focus groups or interviews.
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Functional Specification
Defines product in terms of how the product would meet desired attributes.
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Product Specifications
Determines how product will be made. Gives products physical specifications.
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Design Review
Review design from multiple perspectives. Evaluate in terms of:
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Quality Plan Production Process Specific Components Design Characteristics Production Process
Specific Components
House 3
House 4
House 2
House 1
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Use a trial period to work the bugs out and revise product and process design. Refine supplier selections.
Design Issues
Concurrent design. Manufacturability & Value Engineering. Modular Design.
Robust Design.
Computer-aided design.
Traditional Design
Design is a separate activity.
Traditional
Design Production
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Concurrent Design
Design product using cross-functional teams.
Traditional
Design Production
Concurrent design
Design & Production & other units
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Design in easily segmented components. Modules add flexibility to both production and marketing.
Design so small variations in production or assembly do not adversely affect the product.
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Time-based Competition
Product life cycles are becoming shorter.
Faster developers of new products gain on slower developers and obtain a competitive advantage.
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Product Documents
Engineering drawing.
Bill of Material.
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13/32 diameter
1/4 R 2-1/4
13/16 5/16
Bracket
A- 435-038
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Bill of Material P/N: 1000 Name: Bicycle P/N Desc Qty 1001 Handle Bars 1 1002 Frame Assy 1 1003 Wheels 2 1004 Frame 1
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Production Documents
Assembly drawings. Assembly chart. Route sheet. Work order.
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Route Sheet
Lists all operations.
Route Sheet for Bracket
Sequence 1 2 3 4 Machine Shear # 3 Shear # 3 Drill press Brake press Operation Shear to length Shear 45 corners Drill both holes Bend 90 Setup Time 5 8 15 10 Operation Time/Unit .030 .050 3.000 .025
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Work Order
Authorizes producing a given item, usually to a schedule.
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Manage expectations.
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