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ASIM AYAZ
BICYCLE INDUSTRY
Japan.
In 1992, India became Second largest producer. India produces approximately 10% of the world annual
MAJOR PRODUCERS
Market dominated by Four players contributing to 89%
11%
10% 40% Hero Cycles TI Cycles Avon Cycles
17%
MARKET SHARE
22%
Bianchi.
SEGMENTATION
EMERGING TRENDS
Growing Ladies segment
Social changes About 35 per cent growth
Chinese brands.
New materials
Steel to aluminum to carbon more efficiency Carbon cycles weigh just 6.5Kg.
HERO CYCLES
Annual Turnover
Rs.16.5 billion. 12 million bicycles.
HERO CYCLES
Promotion and Distribution
Company owned exclusive retail outlets Tie up with Future group and Lodhi Sports
Franchisee outlets
Easy finance options Tie up with microfinance firms in rural areas.
TI CYCLES
Brands
BSA - style, fun and comfort. Hercules - rugged, robust, strength and passion. Montra - Faster, lighter and stronger Track and Trail
Promotion
106 Exclusive Branded outlets Track and Trail launched Coffee & Cycles', a bicycle store-cum-
coffee shop.
TI cycles promotes cycling to create more demand
TI CYCLES
FIELD VISIT
DEALERS OPINION
Market segmented into
Kids (below 6yrs of age) Youngsters (6th standard to UG)
Adults
Ladies.
per month
Brands available Hercules, BSA
and Atlas.
Bicycles procured directly from
company.
Ladies
Adults
Youngsters
Kids
MTB Ranger
Hercules Captain
Sale of bicycles is at dealers risk Company allows one month payment period Price Range
Kids Rs. 2,100 to Rs. 4,200 Youngsters Rs.3,500 to Rs.12,500 Adults Rs.4,000 to Rs.4,300
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