Marko Stojanovi 05/0494

markos494@gmail.com

 General terms
Specific service based social network Focuses on location of user, but also on sharing content Founded by Dennis Crowley and Naveen Selvadurai Free to register and use First version built in fall 2008 Launched in 2009 Users are able to check in at venues, share content and connect with each other, earn points and rewards and compete
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 Special terms
Check in:
registered users are able to post their location at a venue and connect with friends users earn points and titles for their activity and unlock "badges and compete with each other status updates, check-ins post, tips, to do

Connect:
pings, e-mail address contacts, interests, activities, send instant messages to certain users

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 View point
Intuitive, clear and simple design Large target audience Competitive features

Target point
The primary goal of this service is to help people stay in touch, to help people meet up with their friends, finding new ways to explore the city Business purpose foursquare can help company owners to connect with their customers Foursquare has a business purpose, but sometimes its just fun too
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 Definition
Huge structured social networks with a lot of features The more features one social network has, the less simple and intuitive it becomes No single main network randomly connected friends via many services Privacy

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 Why important?
Users are overwhelmed with features, so they can not take benefit from each individual Is that easy to use? Keep your connections with friends, schoolmates, family and colleagues in a single network Valuable content, contacts and information. Who owns user data

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 Why grows?
More and more implementing of various services More complex to use with a lot of services included Vast growth of new social networks Carefree sharing personal content, pushing information to Twitter or Facebook

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 Classification criteria
Size Service based Device based

Classification
General Specific

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 Solutions
Twitter Facebook LinkedIn

Criticism
Based on multiply services Advertisement Privacy

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 Tech details
Hosted within Amazons EC2 service Using hundreds of servers running a bare bones version of CentOS Linux Using NGINX (http reverse proxy server) to route requests and serve static content Using HAProxy to load balance web and API requests across many machines

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 Tech details
Live site data is stored in MongoDB Offline data analysis are snapshotted from live data and imported into a Hadoop cluster Search geo-indexing uses Googles s2 library to store cellids within our search index Almost all of the code for web site, API, and batch processing is written in Scala. Dynamic content on website is written in javascript, jQuery Maps are created by MapBox, previously done with Google Maps 26/05/2012 11/32

 Business model
Most of Foursquares revenue has come from a few high-profile branding deals Recent launch of partnerships with daily-deal companies, including Groupon Foursquare will be partnering with the London 2012 Olympics Foursquare doesn't generate ads

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 Foursquare by the numbers

On February 21, Foursquare reached 7 million users IDs As of April 2012, Foursquare has more than 20 million users worldwide Company expected to pass 750 million check-ins before the end of June 2011 Average about 3 million check-ins per day

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 Activity and usage info

In 2009, Foursquare started with limited availability in only 100 worldwide metro areas In January 2012, Foursquare changed their location model to allow check-ins from any location worldwide Male/female users are equally represented 400,000 businesses use Foursquare as a marketing tool 78,387 venue mayors are ousted each day

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 Global reach
Support for French, Italian, German, Spanish, and Japanese was added in February 2011 Support for Indonesian, Korean, Portuguese, Russian, and Thai was added in September 2011 50% of users are outside of US 358 million check-ins have occurred outside the United States April 16th is declared as Foursquare Day in many cities worldwide
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 Platform
Foursquare has an API that allows developers to build their ideas on foursquare platform Many developers have used the API to build new check-in features, games, interesting data visualization Users can browse through the hundreds of apps and read up on the documentation

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 Mobile
Foursquare currently has iPhone, Symbian, Android, webOS, WP, Bada and BB applications MeeGo application is in early development Users may also use their mobile browsers to access foursquare on mobile

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 Website profile example

Mobile profile example (Android OS)

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 Mobile application check in example (Android OS)

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 Recapitulation
Very fast growing specific social network Users able to check-in, share and communicate Free to register and use No ads

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 Location verification
Simple location verification rule Verify your current location by selecting near POI Helps against check-in fraud Improves competition

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 Favorite locations
Like top places User defined favorite places Improves connection and interaction to friends

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 New promotion types

Cooperate with companies that are already using Foursquare as a marketing tool Giving away free meals/drinks/coupons to most active users Monthly Foursquare competition winners and rewards for them

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 Check in over web site

Being able to check in at venue via web site Location base will be determined over IP adress

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 Personalized content
Based on latest x check-ins, Foursquare can determine what content would you be interested in In that case, on home page, below top places, there should be recommended venues for you or recommended tips for you Users will be more satisfied and will be using service more than usual

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 Special push notifications

When friend is nearby Editable push notification Instant share on popular social networks (Twitter, Facebook)

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 Devices expansion
Currently, you cant use Foursquare on devices without GPS support This can be handled by deterring location over network location information Network permissions must be granted

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 Premium membership for business owners

Improving information and (possible) promotions for each venue Revenues

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 Venue recommendation
Place which is becoming more popular For friends who frequently check in together

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 Private messaging
Users will be able to send private message to friends Character limit per message Push notification on message arrival

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http://foursquare.com/about/ http://foursquare.com/business/ http://foursquare.com/dens/list/a-brief-history-of-foursquare http://foursquare.com/apps/ http://engineering.foursquare.com/ http://en.wikipedia.org/wiki/Foursquare http://www.nypost.com/p/news/business/merchant_dice_df9 UYAegjUldVV40Sea92H

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 Grammar issues
Check in or check-in ? Both are correct Check in when used as a verb Check-in is the noun form Never use checkin. When you do, we cry on the inside

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Just like checking in at the airport, Foursquare is giving you possibility to fly around the world and to explore yours and your friends travel and living experience. Bring your luggage, because this is a free ride

Marko Stojanovi 05/0494

markos494@gmail.com
26/05/2012