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Chapter 6: Entrepreneurship
Chapter 3
Managing Social Responsibility and Ethics
Management Challenges
Make ethical decisions in morally challenging business situations. Recognize the significance of corporate social responsibility. Value stakeholders and understand their influence on a companys priorities and goals.
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Ethics and social responsibility should be high-priority concerns of all members of an organization, not just managers and executives.
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Ethics are principles that explain what is good and right and what is bad and wrong and that prescribe a code of behavior based on these definitions. Business ethics provide standards or guidelines for the conduct and decision making of employees and managers.
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is usually a lack of consensus about appropriate ethical behavior; and Different people use different ethical criteria to determine whether a practice or behavior is ethical or unethical.
experiences
background
Education Family
background
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Management skills needed to make ethical decisions and deal with concerns of stakeholders:
to be more proactive in dealing with stakeholder issues Ability to identify stakeholders, how they are affected by company policies, how they have been treated in the past, and how they can affect your ability to pursue business goals
Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved. 3-9
Utilitarianism
A
means of making decisions based on what is good for the greatest number of people.
Individualism
The
degree to which a society values individual self-interest over group needs and goals. Individual self-interest should be promoted as long as it does not harm others.
Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved. 3-10
Rights approach
A
means of making decisions based on the belief that each person has fundamental human rights that should be respected and protected.
Justice approach
An
approach to decision making based on treating all people fairly and consistently when making business decisions.
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A company needs to ensure agreement about the relevant criteria on which to judge the ethics of a business decision so that people do not base decisions on personal value systems.
Code of Ethics
Corporate Credos
Numerous companies have adopted ethical policy statements that inform employees of acceptable standards of conduct:
may accept gifts of inexpensive pens or appointment diaries, but not liquor, lavish entertainment, travel, or clothing. may not conduct business with a company with which they or their relatives are associated, unless Eli Lily has given specific approval and authorization.
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may not use or share inside information (that is not available to the general public) for personal gain. and racial and sexual slurs are not
tolerated. Language should convey a loving, caring, and sensitive attitude toward other people.
Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved. 3-14
Managing Ethics
Ethics Training
The policy encourages reporting unethical conduct. Meaningful procedure to deal fairly with reported violations. Those who report violations are protected from retaliation. Alternative reporting procedures. Anonymous reporting to an ethics officer/committee. Feedback to employees on ethics violations. Top management support and involvement.
Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved. 3-16
character and integrity. issues. 3. Identify the affected 7. Think creatively about potential parties. actions. 4. Identify the 8. Check your gut consequences. feelings. 5. Identify your obligations.
Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved. 3-17
Do corporations have a responsibility to conduct their affairs ethically? Should corporations be judged by the same standards as individuals? Should a business be concerned with more than the pursuit of profits for its shareholders?
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Pursuit of social responsibility as a goal may ultimately lead to survival of the organization. Narrow focus on producing goods and services for profit may impair company performance in the long run. Corporate responsibility is related to higher financial performance and the ability to recruit better quality job applicants.
Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved. 3-19
Socially responsible firms are likely to be less efficient and may be driven out of business by more efficient competitors willing to single-mindedly pursue profits. Firms that give profits are more likely to fail and become a detriment to society because jobs and stockholders investments are lost.
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Organizational Stakeholders
Owners Employees
Governments Customers
Community Competitors
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Accommodation
Proactive Approach
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It is critical for a manager to be seen as an ethical person. Managers are role models for other employees and are held to a higher standard of personal conduct. Managers are responsible for creating an environment that supports ethical behavior and discourages unethical behavior. A manager should set goals for ethical conduct.
Copyright 2002 by The McGraw-Hill Companies, Inc. All rights reserved. 3-23
Teams must place a high priority on behaving ethically. When teams or groups tolerate unethical conduct, it can be very difficult to extinguish this norm. Tolerance of unethical activities can lead to more serious breaches of conduct that can damage the reputation of the entire team.
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Would I be willing to be treated in the same manner? Is an opportunity for personal gain clouding my judgment?
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