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Presented by: Yatheesh Rao, Harish Shetty, Ravijith Rai, Sheethal K, Ragavendra, Tina Crasta
JKSHIM
CEO Says:
The success of Starbucks demonstrates that we have built an emotional connection with our customers we have a competitive advantage over classic brands in that everyday
Introduction to Starbucks
Company started in march 30, 1971 in Seattle, Washington Founders: Zev Siegl, Jerry Baldwin and Gordon Bowker Grew from 55 stores in 1989 to over 17133 stores today in
49 countries
11068 stores in USA itself Products sold include: - beverages - whole coffee beans - pastries - coffee-related retail items
Cont,..
Revenue: US$9.77 Billion Operating income: US$476 Million Net income: US$391 Million Total assets: US$5.58 Billion Total equity: US$3.05 Billion
Employees: 128,898
Cont..
In 1998 Howard Schultz had ample reason to be proud of what
Vision Statement
We will cultivate the growth of our partners with the same passion and care that we dedicate to the growth of our coffee.
Make it your own: Leaders at Starbucks have provided a structure that allows partners to infuse themselves into their work, so that they can inspire customers in legendary ways. The leaders call this the 5 ways of being : Be welcoming- offering everyone a sense of belonging, Be genuine- connect, discover & respond, Be considerate, Be knowledgeable & Be involved.
Cont,
2. Everything matters. 3. Surprise & Delight. 4. Embrace resistance. 5. Leave your mark.
The relevance of the benefits package is misaligned considering the average age of employees
Social Responsibility
Starbucks is committed to a role of environmental leadership in all facets of their leadership. They fulfill their mission by commitment to:
Strengths Largest market share in industry Differentiated atmosphere Weaknesses Aggressive expansion could lead to managerial / financial problems Opportunities Moving into untapped markets (India) Threats Lack of ownership of coffee farms can lead to price fluctuations.
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