Presented By: Sanjay Patel (80)

Project Guide : Prof.Gincy Mathew

Flow of presentation

Research of methodology Industry profile Company profile Data analysis Finding recommendation Learning

Research Methodology
Objectives.

To know Retailers Perception towards Services Provided by Coca-Cola. To identify service given by Coca-Cola to Retailers. To find out service performance of Coca-Cola.

Scope of the Study - Varachha, Mota Varachha, amroli, kosad, chhaprabhatha road Data collection

Primary data : Secondary data:

Personal interview of retailers Companys website.

Sample design: Simple Random Sampling

Sample size: 50

Limitation

Non-cooperative approach and rude behaviour of some of the respondents.

The time period of study was only for two month.

The training was carried on in the peak season so market developer was not so supportive.

Industry Profile
Market share(%)

Major Player.
Coca-cola Pepsi
Cadbury 7% Pepsi 21% others 22% Coca cola 50%

Cadbury Schweppes.

Per capita consumption

India:-6-7 bottle Mexico:-605 bottle

Company Profile
Type:- Soft drink Introduced:- 1886

Founder :- John Pemberton

Country of origin:- United States

Website:- www.coca-cola.com

Main Products

Swot analysis

Strengths

Opportunities Maximize market share

Single Established Company

Working Structure

Weakness Limitation of resources Health Issues

Threats
strong competitor Huge number of substitute

Consumers are giving weightage to brand ?

YES Total Outlets 33

NO 17

Percentage

66%

34%

NO 34%

YES 66%

YES Total Outlets 36 Percentage 72%

NO 14 28%
Total Outlets

NO 28%

YES 72%

Problems facing by outlets

Problem Availability Delivery of goods Cooler Facility No. of Outlets 2 3 3

Scheme
Other Problem Total Outlets

4
2 14

COOLER SCHEME OTHER 8% 4% FACILITY 6% DELIVERY 6% AVAILABILITY 4% YES 72%

Does the pre seller come to your outlet & clean companys cooler & arrange the product properly
YES Total Outlets Percentage 37 74% NO 13 26%

YES

NO

26%

74%

product of Coca Cola is having higher sales

Coca cola 2 4%

Fanta 0 0%

Sprite 1 2%

Limca Thums Maaza up 0 0% 42 84% 4 8%

2% 0% 0%

8%

6%

84%

THUMS UP MAAZA COCACOLA SPRITE LIMCA FANTA

View of retailers regarding posters, banners, fledge& other promotional equipment which affect the sale
YES NO 0 0%

Total Outlets Percentage

50 100%

NO 0%

YES 100%

Finding

Talk About Market Schemes Pepsi Is More Aggressive Than Coke. At Times Retailers Complains That They Do Not Get The Companys Actual Scheme. Coca-Cola is the leading soft drink brand in Varachha region & most selling brand in the region is Thumps Up, Sprite and Maaza. Retailer Gives More Preference To The Coca-cola Products Like Thums-up, Maaza, And Sprite. Coca-cola is the market leader in overall market.

Finding

According to most of the outlet owners the product which is seen is sold i.e. "Jo Dikhta Hai Woh Bikta Hai".

The most popular brand in the market is thums up.

Recommendations

The company should more effectively handle visi cooler complaints.

Company should ensure, The scheme reach the Retailers.

Overall service should be improved for getting more sale.

Cooler Purity should be treated as a priority.

Learning

If in future offering job related to field work at that time this summer internship help full to me. This helps me to increase my confidence and convincing power. I had also learned how to build and maintain relationship with costomer. Learn how to solve customer problem.