MARKETING MIX

Marketing mix is the

combination of elements
that you will use to market
your product. There are
four elements: Product,
Place, Price and Promotion.
They are called the four Ps
of the marketing mix.
 PRODUCT
A good product makes its marketing by itself because it gives
benefits to the customer. We can expect that you have right
now a clear idea about the benefits your product can offer.
Suppose now that the competitors products offer the same
benefits, same quality, and same price. You have then to
differentiate your product with design, features, packaging,
services, warranties, return and so on. In general,
differentiation is mainly related to:
The design: it can be a decisive advantage but it changes with
fads. For example, a fun board must offer a good and
fashionable design adapted to young people.
The packaging: It must provides a better appearance and a convenient use. In food
business, products often differ only by packaging.
The safety: It does not concern fun board but it matters very much for products used by kids.
The "green": A friendly product to environment gets an advantage among some segments.
In business to business and for expensive items, the best mean of differentiation are warranties,
return policy, maintenance service, time payments and financial and insurance services linked to
the product.
 PRICE
Pricing is selecting the best price at which to sell a
product.
prices must support variety of costs
Prices must be competitive
Low and high price strategies can be effective in
different situations
 PLACE
Place is the part of marketing mix concerned
with getting products from producers to
consumers.
 PROMOTION
Promotion is the techniques for communicating
information about products. Four promotion tools:
 Advertising

 Personal selling

 Sales promotions

 Public relations
ROLEX
 PRODUCT
Rolex is a Swiss manufacturer of wristwatches and
accessories. Rolex watches are considered status
symbols,although they are described as "reverse status
symbols" among the very wealthy because of their mass
appeal and their relatively low price by the standards of
the rich.Rolex is the largest single luxury watch brand
by far, producing about 2000 watches per day, with
estimated revenues of around US $ 3 billion.
Business Week magazine ranks Rolex #71 on its 2007
annual list of the 100 most important global brands, top
among all watchmakers.
 HISTORY
 Year 1881 = Hans Wilsdorf, the founder of Rolex is born in Bavaria, Germany
 Year 1905 = Hans Wilsdorf and Alfred Davis form Wilsdorf & Davis in Hatton Garden, England.
Importing Swiss Movements, sources dials and manufactures watches and watchcases.
 Year 1908 = The Rolex Watch Co. is registered as a company.
 Year 1910 = A Rolex becomes the 1st wristwatch to obtain First Class Chronometer Certificate from the
Horology Society,Switzerland.
 Year 1915 = The company names is officially changed from Wilsdorf & Davis to The Rolex Watch Co.
 Year 1925 = The Rolex crown logo is registered as trademark..
 Year 1931 = Rolex patents an automatic rotary winding mechanism, the Oyster Perpetual.
 Year 1945 =The Oyster Perpetual Datejust is launched, the 1st automatic, waterproof Chronometer with
the date visible through window in the dial.
 Year 1952 = The 1st explorer prototype, model 6098 is launched. In May 1953 Sir John Hunts Mount
 Everest team are issued with prototype Explorers.
 Year 1953 = A large test watch known as the Deep Sea Special is attached to the exterior of Prof.
Auguste Piccard's bathyscaphe, FNRS-2 which reaches a depth of 3131.80 meters. The Watch remains
Waterproof.
 Year 1954 = The Milgauss & GMT-Master are introduced.
 Year 1960 = The 1st Cosmograph is launched model 6239.
 Yearn1966 = The Seadweller 1665 is introduced, with a helium Gas escape valve making it the first
commercially available watch for use by saturation divers.
 By 1986 half of all Swiss certified chronometers produced have been manufactured by Rolex..
 Today Rolex is one of the most sold brands in the world & they have captivated a large share in the watch
market in the world.
 PROMOTION
In summer holidays special for new cooperating customers, who ever
purchases 21 to 40 watches, will be returned $60 totally as discount; who
ever purchases 41 to 60 watches,will be returned $170 totally as
discount; whoever purchases more than 61 watches, will be returned
totally $400 as discount.
The name of Rolex is recognized around the world. It has become an
icon of beauty,quality, accuracy, style, and taste. While there are other
fine manufacturers of timepieces, none has reached this pinnacle of
public respect and acclaim.
 PLACES
Authorised dealers of Rolex will be found in the
following places :
 Bangkok - Thailand
 Beijing – China
 Hanoi – Vietnam
 Ho Chi Minh City – Vietnam
 Jakarta – Indonesia
 Krasnoyarsk – Russia
 Kuala Lumpur – Malaysia
 Manila – Philippines
 Perth – Australia
 Phnom Penh – Combodia
 Pyongyang – North Korea
 Seoul – South Korea
 Shanghai – China
 Singapore – Singapore
 Taipei – Taiwan
 Thanh Pho – Vietnam
 Tokyo – Japan
 Ulaanbaatar – Mongolia
 These are examples of some places and Roles is authorised world wide & in almost all the
countries,Rolex is found
 PRICE
Rolex is one of the most expensive watch in the
world.The consumer of Rolex is high officials & rich
People.The price range of Rolex is given below :
 $ 200 - $ 10,000

REFERNCE : http://www.rolex.com/
en.wikipedia.org/wiki/Rolex
www.abouttime.com/abouttime/rolex