GIORGIO ARMANI

HISTORY
Giorgio Armani was born on July 11, 1934 in the town of Piacenza, Italy. He had two siblings, a mother and a father. Armanis childhood dream was to be a doctor. In the 1950s, he attended medical school, but had to leave after two years for the military. There, he worked in the hospital, and it convinced him he did not want to be a doctor. After the army, he went to work in a department store in Milan called La Rinascente. He worked primarily in the

menswear department, gaining experience. He floated from store to store through the 1970s. Around 1973, he began
doing freelance design work for fashion houses, and his work was so impressive that he was featured in a Florence runway show. In 1975, he finally founded Giorgio Armani Spa, featuring mainly menswear, but also some womenswear. In 1978 he began producing luxury pieces under the supervision of Gruppo Finanzario Tessiles designer. The following year, the Giorgio Armani Corporation was acclaimed enough to start designing for the USA public. Throughout the 80s, he went on to include perfume, denim, juniors, accessories, activewear, underwear, and swimwear to his lines. In the 90s, he took Asia by storm. Today, Giorgio Armani is a worldwide fashion legend known for his high-end products.

Style of Armani
Giorgio Armani is timeless, and manages to upkeep the latest looks each season, each
decade. I believe his peak was the 90s, during which his active/casual wear really took off. This was also when he reached out to the mass-market and made more affordable clothing. Additionally, he was the first living designer to have an exhibition at the Guggenheim Museum.

SIGNATURE DESIGN ELEMENTS

clean simple soft feminine unstructured strong, but not harsh black and white earth tones dusty blues elegant decorative accessible unique chic understated androgyny relaxed neutral sexy trend-avoidant

DEMOGRAPHICS
Age: 25-50 Gender: Male Family size: Any Stages in family life cycle: All Income: $150,000+ Education: College+ Religion: Any Ethnicity: Any

PRICE RANGE
Armani sells a variety of products, from perfumes to watches to home goods to clothing. Factoring all his lines, the overall price range is roughly around $50-$25,000.

SIZE RANGE

FIBERS, FABRICS, QUALITY

Linen, silk and cotton are the primary fabrics used, because they are quality
fibers that are comfortable. Armani is all about quality. I dont believe he would sacrifice quality for anything. For example, in 2007 he swore off fur due to PETAs

influence, but in 2008 he could no longer resist the luxurious quality of fur and
incorporated it in his fall line -- even for babies!

ARMANI INFLUENCED...
...Tom Ford of Gucci, Miuccia Prada, Stefano Gabbana and Domenico Dolce. They admire the elegance, the combining of impeccable tailoring with hightech stretch fabrics. In the late 90s and early 2000s, Gucci came out with a collection including high-waist fluid trousers, with a flow of fabrics over boots, inspired by the smooth ease of Armani.

Special Contribution

Armani's brand had launched with the menswear collection in 1974. In the following year he also launched the womes wear line. Armani tasted international success when he started designing for numerous Hollywood names especially Richard Gere for his title role in American Gigolo in 1980. Giorgio Armani has a large mansion on the small island of Antigua. An avid lover of sports Armani is also the president of Olympia Milano basketball team. An Inter Milan fan, he has twice designed suits for the England national football team. He has been responsible for the suits worn by England's Chelsea FC since August 2007. He also designed the ceremonial Italian flag-bearers' outfits at the 2006 Winter Olympics Opening Ceremony in Turin. Apart from these he has also achieved a couple of first in his designing career.
Armani was among the first designers to ban models with a body mass index (BMI) under 18 In January 2007 Armani became the first designer to broadcast a haute couture fashion show live on the Internet. Armani teamed up with Samsung to make the Giorgio Armani cell phone.

He also won the CFDA International Award in 1983. In 2001, Forbes named him the most successful Italian designer. He is also involved with charity work. In 2002 he was appointed a Goodwill Ambassador for the United Nations High Commissioner for Refugees. He has designed clothing for Bobby Shrivers and Bonos RED campaign. The products are sold at Emporio Armani.