Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Go where the profits and growth are - and where the competition isnt
lo
Price Animal Shows Star Performers Aisle Concessions Multiple Show Arenas Thrills & Danger Fun & Humor Unique Venue Theme Multiple Productions Artistic Music & Dance
Kim & Mauborgne 2006
Reduce
Raise
Create
Cirque du Soleil
offering level
lo
Price Animal Shows Star Performers Aisle Concessions Multiple Show Arenas Thrills & Danger Fun & Humor Unique Venue Theme Multiple Productions Artistic Music & Dance
Kim & Mauborgne 2006
offering level
The Pencil
lo
Price Ease of Use Optional Features Speed Accuracy
Kim & Mauborgne 2006
Competitive Advantage
Value Innovation
Attract noncustomers
Revenue Impact
62%
38%
Profit Impact
Red Oceans Market-Competing Business Launches
39%
61%
Innovation
Random
Entrepreneur Entrepreneurial Risk Trial & Error Learning from Failures DNA / Culture Units for Experimentations (Spin-offs) Risk Taking or Risk Avoiding Schumpeterian School Value Innovation School
Kim & Mauborgne 2006
Systematic
Pattern A way of Thinking Theory Methodologies Analytical Frameworks Opportunity Maximizing & Risk Minimizing
Minimizing Risks and Maximizing Opportunities in Formulating and Executing Blue Ocean Strategy
Formulation Principles
Reconstruct market boundaries Focus on the big picture, not the numbers Reach beyond existing demand Get the strategic sequence right
Formulation Risks
Search Risk Planning Risk Scale Risk Business Model Risk
Execution Principles
Overcome key organizational hurdles
Execution Risks
Organizational Risk
Management Risk