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A shy, reclusive 54-year old, with little to show on his business report card, took charge of India's largest business house in 1991. Nineteen years on, Ratan Naval Tata has built a proud legacy.
Tata Chemicals is the worlds second-largest producer of soda ash. Tata Motors is the worlds fifth-largest manufacturer of commercial vehicles. Tata Steel is the worlds sixth-largest producer of steel. Titan is the worlds fifth-largest watch manufacturer. Tata Consultancy Services (TCS) is Asias No 1 information services company.
in 1991, Ratan Tata dusted off the 1983 plan of Tata Sons and updated it, taking the newly-opened economy into account
Commanding and logical style for communicating the change to his employees Envisioned the direction of economy and policies and motivated his employees-
He motivated the senior management to consolidate the business accordingly, and embrace change to leap ahead.
Gave great importance to Human Relations- Maintained that Human Relations brings
great personal rewards and is essential for the success of his organization
Redefined Success for Tata Employees- Put forward the principle that Success is
worthless unless it serves the Needs or interests of the country and its people and is achieved by fair and honest means - Led to successful projects like TATA NANO and TATA Swach.
moving closer to his goal, even if this goal keeps shifting, constant motivator. he would go all out to achieve his objective, be it Corus or Nano from his competitors and motivated his team accordingly.
A very discerning person: Once he made up his mind, along with his team,
A deep thinker and extremely strategic: He stayed always 2-3 steps ahead
Consolidating change
Criticism and internecine battles: Ratan Tata didn't let the criticism and
equally on technology-driven leadership, global competitiveness and being among the top three domestically, regardless of the line of business. three group companies, manufacturing cement; five were involved in pharmaceuticals, while nine companies operated in the IT space. One of Tatas first acts was to sell Tomco; swift exits from pharma and textiles and, later, cement, followed. brought on board to help with the re-organisation. The Tata Group is still a diversified, salt-to-software group, but now there is a method to the business expansion.
Reorganising the group companies: When Ratan Tata took over, there were
Consolidating change
Consolidated Tata Sons: By 1998, there was a single group logo and the Tata brand
belonged to Tata Sons. Now, companies needed to sign brand equity and business promotion agreements with Tata Sons before they got use of the brand name.
Inculcated a Group Culture within the Tata Group: The group-culture Ratan Tata has
created will stay on as his legacy As per the law firm AZB & Partners, which has advised the Tatas on acquisitions like Corus and Jaguar Land Rover.
Design and Strategy to revive companies: Tata put 'design' into the group -- in mergers
and acquisitions, engineering or cars or anything else. It is a very forward-looking strategy, putting new competency in very old companies
Institutionalised processes: The reputation of the group and its guiding principles are
References:
Economic Times http://www.tata.com/pdf/tata_review_apr_09/book_review_models
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