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Definition
of a Questionnaire Characteristics of the good questionnaire Types Functions Questionnaire as an instrument Reliability Validity Constructing a questionnaire
Definition
Questionnaire is a set of questions asked to the target respondents. Both open and close-ended questions can be used in the design of the questionnaire to collect data. In questionnaire design the different types of data which can be used are; nominal, ordinal, interval and ratio scales.
ORDINAL: Indicate only relative size differences between objects (e.g. purchase frequency)
INTERVAL: Use descriptors that are equal distances apart (e.g. measuring temperature) RATIO: Have a true zero point (e.g. rupees spent)
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4. 5.
on the other hand; they should convey the theme of the study to the respondent.
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The questionnaires should begin with an effort to awaken the respondents interest. Important target questions should be asked in the middle of the opinion survey.
Continued
8. Should be presented in a good order 9. Should be attractive, neatly printed and clearly arranged. 10. All the questions related to personal information (name, income, phone, address etc.) of the respondents should be either optional or asked in the last section of the questionnaires. 11. Open ended questions should be placed in the later part of the questionnaire and deliberately kept to the minimum.
For
open ended questions the researcher does not provide any options to answer. Questions are open to any descriptive response. Example: Q. what do you do to keep yourself healthy? _______________________________________________________
_______________________________________________________
_______________________________________________________ _______________________________________________________
Close ended questions have definite options and they are easy to respond Example: (Tick the appropriate options below) Q. what do you do to keep yourself healthy? a) by running/jogging more than 3 times weekly b) by brisk walking daily c) By biking daily
Types of questionnaire
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Based upon the type of respond required, Fixed- response questionnaire. Open- end questionnaire. Based upon the method of administering, Mail questionnaire Face-to-face administered questionnaire
Functions of questionnaire
DESCRITION:
The questionnaire provides description about age, sex, marital status, occupation, income, religious affiliation, etc.
MEASUREMENT: Measurement of individual and/or group variables like personal habits, reading, watching TV, working hours per week, attitude and so on.
Questionnaire as instruments
Most
survey research relies on the use of questionnaire to measure variables variables accuracy and precision of questionnaire requires expertise and care in their construction
Demographic The
Demographic variables
Demographic
variables are used to describe the characteristics of the people who are surveyed. such as race, ethnicity, age and socio economic status. accuracy and precision of questionnaire as survey research instrument depends upon the expertise and care that go into their construction
Measures The
preferences for certain things and attitudes. example use of certain perfume, Attitude toward smoking in Public places, eating of certain type of food.
Used to measure peoples judgments or attitude about items presented on the scale
Reliability
Reliability refers to the consistency of measurement. Reliable test should yield similar(consistent) results each time it is taken Common method: test- retest reliability
validity
Constructing a questionnaire
Deciding type, writing a draft, pretesting, concluding with specific procedures. STEPS:
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Decide what information should be sought Decide what type of questionnaire should be used Write a first draft of the questionnaire Reexamine and revise the questionnaire Pretest the questionnaire
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Edit the questionnaire and specify the procedures for its use.
ORDER
OF THE QUESTIONS:
Begin with simple and general questions No sensitive and embarrassing questions at beginning
Early Questions
These should be simple, friendly, close ended, easy to respond questions & should convey the theme of the study
Middle Questions
Late Questions
Ask optional questions like name, age etc along with open-ended question here Build relation, Keep scope for future meetings, show gratitude to the respondent for responding, leave on a positive note
Closing
conclusion
Questionnaire are the main and easy way collecting data But the questionnaire must be highly reliable and valid. Using standardized questionnaires will give us the appropriate data and will yield a valid study One must follow all the basic guidelines and methods of constructing a questionnaire and test it before using it.
Thank
You