Noahs Arf: Coming to the Dogs

1. 2. 3. 4. 5.

Farah Hasan Sarah- 111-122-135 Rehnuma Hossain 111-092-132 Silve Samanta111-093-024 Jinat Rehana 111-092-014 Nabila Tasnim111-093-112

About Noahs Arf:

Noahs Arf is a premier full service pet care facility

situated in Portland and Beaverton.

It is a 24 hour Full pet care service center. Kris Price is the owner of this pet care center. She has started her business in June 2002. Recently it has received the Multnomah Animal Control Facility

Award. The business got the success very quickly reaching the breakeven point in just two months
The company has now 2 full-time and 4 part-time employees .

About Noahs Arf (cont)

For its promotion, Kris mostly relies on word-of-mouth

communication and publicity in local newspapers and neighborhood publications.

It has a pet playground and 9 kitty condos. Noahs Arf also offers full pet cleaning and manicuring on site.

1. What Entrepreneurial Qualities Does Kris Possess?

As a successful entrepreneur, Ms Kris possesses a number of qualities which are discussed below:
Strong self confidence She took a bold decision to start a new

business with full confidence.

Optimistic view She quit the job with her optimistic view of being

successful in her own business.

Self starter From her own need, Ms Kris initiated to start a full

service pet care facility center.

Moderate Risk Taker She has invested $70,000 of her own

money, selling her house, and donating her car to the business.

1. What Entrepreneurial Qualities Does Kris Possess?

As a successful entrepreneur, Ms Kris possesses a number of qualities which are discussed below:

Innovative thinker Ms Kris has the ability to think differently for

starting a novel business.

Systematic She first researched about the pet care and dog washes

through out the country.

Hard Work and Deterministic She works about 18 hours a day

which led her business to grow consistently.

1. What Entrepreneurial Qualities Does Kris Possess? (cont.)

Desire to Excel: She used the Business Plan Pro for

preparing her business plan. She also proves her desire to excel in her plan to grow the

business by opening several branches in other locations,

instead of increasing the size of business in one location.
Passionate: She loves her work thus she spends 18 hours for

her business.

2. Review the initial plan for Noahs Arf at http:// www.bplans.com. What are the primary points of emphasis in this start-up business plan? How might this plan evolve as it changes from a start-up plan to an ongoing business plan that will be used by the company?

1. Key success factors: ( like

superior customer services,

convenience, environment etc.)

2.Service categories 3. Startup funding and requirements 4. Competitive comparisons 5. Future product and services.

2. Review the initial plan for Noahs Arf at http:// www.bplans.com. What are the primary points of emphasis in this start-up business plan? How might this plan evolve as it changes from a start-up plan to an ongoing business plan that will be used by the company?

6.Target market segment strategy 7.Strategy and implementation

8. Sales strategy
9. Personnel planning 10.Financial planning (projected profit and loss, projected future cash flow)

2. Review the initial plan for Noahs Arf at http:// www.bplans.com. What are the primary points of emphasis in this start-up business plan? How might this plan evolve as it changes from a start-up plan to an ongoing business plan that will be used by the company?

Move to start up plan to on-going plan:

1.

Gradually the investment rate will be lower than the

initial investment.

2.

The expansion of business requires more personnel, fund management, suitable location, growth planning, market skimming.

3.
4.

The advertising and promotional strategies

Distribution Patterns, Long-term Plan

3.Visit the Web site for Noahs Arf @ http://www.noahsarf.com. What recommendations do you have to improve this site?

According to the guidelines for internet marketing, there are 7 Cs for a good website which are as follows:
Context: Sites layout and design Text, pictures, sound and video, that WebPages contain The ways sites enable user to user communication Sites ability to self -tailor to different users or to allow users to personalize the site The ways sites enable site to user commendation or two way communication Degree site is linked to other sites. Sites capabilities transaction to enable commercial

Content:
Community: Customization: Communication: Connection: Commerce:

Question 3(cont.)
If we assess the website of Noahs Arf on these criteria, the following recommendations can be put forwarded:
The order of the menus should be rearranged in this order: HOME,

SERVICES, PRODUCTS, FACILITIES, NEWS EVENTS, PHOTOS, NEWS

& EVENTS. The menu titled ABOUT should be placed in HOME.

The HOMEPAGE of the website should be more simplified by

reducing the information

Some more service relevant attractive (pet animal caring) photos

should be used on the HOMEPAGE

Question 3(cont.)
The background color and the color of the text are not

very comfortable for the visitor to read the content.

Some video contents can be added to give the customers

some real flavor the services provided by the center.

No contact information such as telephone number and

email-address which should be added for the convenience

of the customers.

4. What advertising and promotional strategies do you recommend for Noahs Arf?
Kris mostly relies on free publicity and word-of-mouth promotion

for its business which are very useful promotional tools. They also
need:
Public Relation Activities-use some public relation campaigns

regarding animal welfare and pet caring for establishing brand image .
Membership Scheme- for building strong customer relationship, they

advise membership scheme. the members can be given some special

prices for the service.

4. What advertising and promotional strategies do you recommend for Noahs Arf? (cont)
Off-Peak Pricing- To manage the crowd and to generate consistent

revenue, it can offer Off-Peak pricing as a promotional pricing strategy.

Plant Visit- arrange some plant visit programs where students will visit

the center to get the real life experience of the service provided by the center. It will strengthen its word-of-mouth promotion.
Mass Media Advertising- to buy some share of voice, Noahs Arf can

advertise its service in the mass media.

5. What might you expect to be the most significant challenges for Kris in the future?
One of the most significant challenges that Kris is likely to face in the

future is competition.
The success of her business may attract other entrepreneurs to invest in

such kind of venture. However, as the pioneer of full service pet care center, she has some first moving advantages such as strong customer bond and brand image that she should utilize properly.
Another challenge that she might face is regarding human resources for

managing her business.

5. What might you expect to be the most significant challenges for Kris in the future? (Cont.)
Though personally Ms Kris is very passionate to her business and

customers as well, she needs some like-minded hands for managing her
expanded branches that she is planning to open.
Another challenge that Ms Kris may face in future is regarding the

presence in the mass media.

As her business has very minimum presence in the media at this

moment, this might create image problem especially if strong new

competitors start the same kind of business with vigorous media

presence.