Travel and Tourism (T&T)

- the world’s largest

industry
 Travel and Tourism (T&T)
- the world’s largest industry

Share of world: % of Total

(2000)
GDP 11.0

Employment 8.0

Exports 7.9

Capital Investment 9.4

A powerful engine for generating jobs and wealth

International Tourist Arrivals 2000
403.3
Millions

129.0
111.9

27.6 20.6 6.4

Africa Americas EAP Europe Middle South Asia
East
Share of World Total International
Tourist Arrivals 2000

South Asia M iddle East

1% 3%
Slice 7
Africa 0%
4%

Americas
18%
Europe
58%

EAP
16%

Source: World Tourism Organization (WTO)

Share of World Total International Tourist
Receipts 2000
South Asia M iddle East
1% 2%
Slice 7
Africa
0%
2%

Europe
49%
Americas
29%

EAP
17%

Source: World Tourism Organization (WTO)

 Average Receipts Per Arrival 2000

1200

1000

800

600
US $

400

200

0
World Africa Americas EAP Europe Middle East South Asia

Source: World Tourism Organization (WTO)

 International Tourist Arrivals

New Growth Growth

Year India
Zealand Rate Rate

1999 1607 8.2% 2482 5.2%

2000 1787 11.2% 2641 6.4%

International Tourist Receipts
US$ MLN

New Growth Growth

Year India
Zealand Rate Rate

1999 2083 20.7% 3009 2.1%

2000 2068 -0.7% 3296 9.6%

In East Asia & Pacific New Zealand has 1.6% of the
Tourist Arrivals Market Share

In South Asia India Has 41.2% of the Arrival Market

Share

In East Asia New Zealand has 2.8% of the Regional

Tourist Receipts

In South Asia India Has 65.8% of the Regional Tourism

Receipts
Phenomenal Explosion of Domestic
Tourism

Year Domestic

1990 63,817,285

1998 168,196,000

1999 176,082,442

2000 210,082,442
Average Length of Stay in the
Country

Country Days
India 31.2
Canada 5.22
Brazil 13.00
France 7.31
Hong Kong/China 3.38
Japan 8.80
Malaysia 5.50
Singapore(1997) 2.60
Spain 12.9
Thailand 8.4
India - “ A Civilization Alive”

Heritage Site

Cultural Attractions

Beaches / Benchmarks

Health And Wellness - Yoga & Ayurveda

Shopping

Indian Cuisine

New Experience - Meditation, Naturopathy

The Indian Tourism Product
What’s New ?

Infrastructure

Air Links

Airports

Fast Trains

Roads And Highways

Hotels And Resorts

Recreation Facilities e.g. Golf

India - Business Opportunity

5th largest Economy (PPP) High Growth - 250 Middle Class

Huge Outbound Market - Growth

Huge Infrastructure Investment Opportunities

100% FDI Permitted

Tax Incentives Available

Investment Facilitation System

Union Government

State Government
Single Window System
India A Safe And Secure Destination
-I

0.5 Million tourist arrivals September - November 2001 Down turn after
11th September Disaster

India Condemns Terrorism

No Un-toward incidents

“ Now we know why terrorism has hit tourism the most. Tourism is a
foe of terrorism. Whereas terrorism feeds on intolerance and arrogance,
tourism breed tolerance and empathy. Terrorism seeks to erect walls of
hatred between faiths and communities. Tourism breaks such barriers.
Terrorism detests pluralism, whereas tourism celebrates it. Terrorism has no
respect for human life. Tourism pays a tribute to all that is beautiful in
nature and human life. Terrorism may have temporarily hit tourism in this
metaphorical battle between the two. But tourism will make a major
contribution to the eventual defeat of terrorism and all other
manifestations of fanaticism”.
India A Safe And Secure Destination
- II

Constantly Monitoring Tourist Experiences

gearing up tourist grievances redressal

Tightening airport security

Additional; Precautions for Tourist Security

Tourist Police

Tourist Act

Many Thousand Miles / Flying Hours from Afghanistan

Friendly, English, Speaking Country

Union Government
Steps Taken to Accelerate Tourism
Growth - I

Reduction in Entry Fee and Passenger Tax for Monuments

Over 17,000 additional international air seat capacity

Maximizing use of Information Technology For Promotion

Touch Screen Information Kiosks

PATA Annual Conference 2000 in Indian on 14 - 18 April

Steps Taken to Accelerate Tourism
Growth - II
WTO ‘Visit South Asia year 2003’

Up-gradation of Domestic Airlines, better services and

increased frequency

Communication revolution

Increase Hotel Rooms to 1,25,000 by 2002

More Budget for Overseas Marketing Being Restored

More Efficient Immigration

Response Present International
Security Scenario
Restoring Confidence

Rejuvenating Marketing Efforts

Re-focus on Potential Market Segments

Support to Tourism Industry

Gearing up of Security

Setting of Special Task Force for Crisis

Management

Monitoring of Visitor Experience

 T&T has become
a strategic priority
for India and New Zealand economic
growth

• A fundamentally new

• And aggressive approach

• To tourism development

• Has been adopted

World Travel & Tourism
- The Future
 Thank You

Thank You