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WAHL Marketing & Promotions Strategy

By:

The Team
Jakob Kircher Applied Advertising/Biology Matt Meier IDM New Media/Broadcasting-Music Zachary Karl Applied Advertising Carlton Wilcoxson Public Relations Rachel Kortkamp Business Management Bryce Arrington Advertising

What WAHL Needed


Feedback on Social Media Ideas for new events Ideas for gaining new members

Branding
Logo Social media presence

Recruitment
Target Audience Creative Promotional Ideas Flyers

Events
One big event each semester Smaller themed events every month

Potential Logos

Social Media
Post healthy recipes Encourage viewers to interact with your post
Reference related social media, and websites Link to relevant articles

Encourage online responsibility


Employers looking at social media Releasing too much information

Comparison: Silver Lake College Wellness Club

Silver Lake Wellness Club

Facebook
Post 2-3 times per day Recipes, photos, relevant news articles With articles, give a summation of information

Twitter
Relevant articles Retweets from related sources Be active throughout the day Healthy living tips

Pinterest
Pin related boards Recipes Healthy living tips

Membership Promotions
Who is going to join WAHL?
Students with related majors People interested in healthy living People interested in charitable organizations and events (people who volunteer are on average wealthier)

Creative Promotional Ideas:


Projection on walls or grounds WAHL written in chalk on walls Display meetings on boards in classrooms, teachers talk about it and give handouts Catchy Flyer text
From the windows, to the WAHL

Target audience
Consider contacting the instructors for the following majors to talk about WAHL Majors Related to WAHL: Recreation: Corporate Recreation/Wellness Recreation & Park Management Therapeutic Recreation Psychology/Sociology Foods and Nutrition: Dietetics

The Ideal Flyer

Stand out from other flyers Creative Shapes Unique placement Bold colors

Headline/Creative name of event or membership promotion


What, where, when, why

Social Media/Website mentions

Logo with contact Info

Clubs to team up with


For larger events consider teaming with other organizations Sustainability Office/Club Earth Day Up Till Dawn Missouri Hope Suicide Prevention Student Dietetic Association Greeks Advocating Mature Management of Alcohol (GAMMA) Psychology and Sociology Association Pre-Health Occupation Club Common Ground Gyms in Maryville (Fitness Center, Get Fit 24, Community Center) Residential Hall Association Large budgets and RAs must have events Hy-Vee Food donations and sponsorships

January Financial Awareness


Who wants to be a Millionaire event Students are broken up into teams to answer questions about financial literacy, investing, and smart money tips Ex. Under the law of 72 investing $500 adding $20 every month at 9% how much could you have in 20 years? A: $16,362 Promotions Monopoly money
Handouts with event description on the back

February Body Image


Body Image Week Spring Big Event!
Fashion show for all body types Movie night showing America the Beautiful Write your body insecurities then destroy it
Make them float away with a sky lantern Throw them in a bon-fire Write them on a board which can later be destroyed

Give a Compliment Day The Dove Experiment A person describes his/her face to an artist who draws that person based only on their description
The artist cannot know or have seen the person before Almost always the persons perception of how they look is worse than how they actually look

March Sleep Awareness


Promotional Ideas
3-D zzzs with sleeping facts, and promotions for events written on them. Small pillows with sleeping messages on them in lounges, and rocking chairs in Novel Grounds

Fact or Fiction Raffle Statements will be presented and the viewer must guess if it is true or false
Display in the Union or the Station If they are correct they get to enter a raffle for a sleeping prize (blankets, pajamas, sleeping CD)

April Physical Wellness


Sand Volleyball Tournament Fundraiser for a charity Small Fitness Competitions Keep track of standings and post to Facebook Push up competitions Small obstacle course Campus Wide Capture the Flag

September Fruit and Veggies


The Food is Right Week (the Price is Right)
Displays in the Union and Station How to eat healthy at the Station/Bearcat commons or how to eat healthy for commuters For commuters: Displays that show how eating healthy can be affordable (Team up with Hyvee) Matching bags of sugar with various foods game Food For Thought Event
A campus cooking course held in the station kitchen Healthy Recipes that can be made for station ingredients. Recipes can be uploaded to Pinterest & Facebook
People can post their own Station recipe to the WAHL Facebook

October Emotional Wellness and Alcohol Awareness


Emotional Missouri Hope suicide prevention
Promote the Universitys resources for emotional distress
Wellness Center 6 free counseling sessions

Alcohol Awareness week Fall Big Event! RHA, SAC, and Wellness Center Late Night event
Events with drunk goggles Effects of binge drinking short and long term Displays showing responsible portions of alcohol
Wine, beer, spirits, cocktails

An info graphic flyer showing the costs of DUI and MIPs Strategies for partying safely
Getting home - Safe Rides, Christian Campus House How to not getting drugged

November Smoking Awareness


Truth Organization Awareness of the dangers of smoking
TheTruth.com Powerful events and demonstrations Consider contacting for free material

2nd hand effects of smoking on friends and family Raising awareness of the effects of other drugs like chewing tobacco, hookah, and illegal substances Displays that visually show ingredients in specific drugs like tar, glass, urea. Chalk (or tape) drawings of people who have died from smoking, with facts written inside them Wrap columns or parking poles that look like cigarettes, and write facts and graphs on them.

Thank You!
Questions? Building a Website helper Rachel Kortkamp, Jakob Kircher Social Media helper Bryce Arrington

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