ADVERTISING.

DHARMVEER PRATAP SINGH. CHETAN SHARMA.

All about Advertising.

Advertising- Any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising a creativity exercises. Marketing communications tools. The most popular mass-communications tool.

Knowing types of Advertising by Purpose.

1.Primary-Demand Advertising. Primary demand advertising is advertising aimed at increasing the demand for all brands of a product within a specific industry. Trade and industry associations are the major users of primary-demand advertising.Their advertisements promote broad product categories without mentioning specific brands. ..\My Documents\Mother Dairy.htm

 2. Selective Demand Advertising. Selective

demand (or brand) advertising is advertising that is used to

sell a particular brand of product. It is by far the most common type of advertising, and it accounts for the lions share of advertising expenditures. Selective advertising that aims at persuading consumers to make purchases within a short time is called immediateresponse advertising. Selective advertising aimed at keeping a firms name or product before the public is called reminder advertising. Comparative advertising compares specific characteristics of two or more identified
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brands. ..\My Documents\Sony India Welcome.htm

 3. Institutional Advertising. Institutional advertising is advertising designed to enhance a firms image or reputation.

IMPORTANT DECISIONS BEFORE ADVERTISING.

PRODUCT TYPE. BUDGET OF ADVET TISMENT. LOCATION. CHOOSING RIGHT MEDIA.

DECIDING ON MEDIA AND MEASURING EFFECTIVENESS

After choosing the message, the advertisers next task is to choose media to carry it. The steps here are Deciding on desired reach, frequency, and impact; Choosing among major media types selecting specific media vehicles; Deciding on media timing; and

ADVERTISING MEDIAS
I. Newspapers. Newspaper advertising accounts for almost one-fourth of all advertising expenditures.

II. Magazines. The advertising revenues of magazines have been climbing..

III.Direct Mail. Direct-mail advertising is promotional material mailed directly to individuals.

IV. Outdoor Advertising. Outdoor advertising consists of short promotional messages on billboards,posters, and signs.

V. Television. Television ranks number one in total revenue.

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VI. Radio. Advertisers 8 percent of total expenditures, on radio advertising Like magazine advertising, radio advertising offers selectivity.

VII. Internet. The Internet is the newest advertising medium and is growing in popularity. Thereare five types of Internet advertisements

ADD GURU
PRAHLAD KAKKAD IS ONE OF THE FAMOUS ADD GURU IN COMMERCIAL ADVERTISING.

SOME POPULER ADVERTISMENTS

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