PRESENTATION

ON
MARINE PRODUCTS
WITH RESPECT TO
VISAKHAPATNAM
PRESENTED BY:

Pushpdev rai
Gitam Institute Of International Business
 OBJECTIVE

• To observe the trend of marine food industry in

respect of a country (India) ,as a region/state
(Visakhapatnam) and a domestic company (Devi sea
foods Pvt ltd).

• To observe the impact of parameters like:

Exchange rate, Oil prices and Recession on Marine
food industry.
 INTRODUCTION
 MPEDA: Established in 1972
 Covering fisheries of all kinds, increasing exports, specifying standards,
processing, marketing, extension and training in various aspects of the industry.

 1960: Initially concentrated in dried marine products

 1961: Exports of frozen items.

 Exports were confined mainly to neighboring countries: Sri lanka, Singapore,

Myanmar etc.

 2000- 07 Concentrated to developing countries: Japan , U.S. & E.U.

 Built up capacity : Kerala is leading

 METHODOLOGY
• Regression analysis: Linear to observe individual impact of
oil prices & exchange rates.

• Multiple : Impact of both factors on absolute value of exports.

• Moving averages method & Exponential smoothing :

to estimate the production of Visakhapatnam region &
domestic company Devi sea foods.
 ANALYSIS (INDIA)
• Regression analysis: Linear Regression
2. Aim: to observe the relation between exchange rates (X) and value of
exports (y).

Regression model: E (y) = A0 + A1X = -249.78*X + 18417.8

R- square: 0.213518

2. Independent variable: oil prices

E (y) = A0 + A1X = 59.831*X + 4438.0
R- square: 0.753632

3. Multiple Regression:
Y = a + A1*X1 + A2*X2 + ... + Ap*Xp
Y = -278.891 + 95.088X1 + 67.6929X2
Adjusted R- square: 0.619
 VISAKHAPATNAM
Moving averages = ∑ (most recent n data values) / n
AIM: To observe the fluctuations between the estimated
and the actual frequencies

Moving Average
5000
4000
Value

3000 Actual
2000 Forecast
1000
0
1 3 5 7 9 11 13 15 17 19 21 23
Data Point
EXPONENTIAL SMOOTHING : Ft+1 = aY1 + (1 – a) Ft

• AIM: To forecast the future value by considering the actual of

previous period and analyzing the trend.
• For April 2008: 0.2(2762) + (1 – 0.8) 2180 = 2296.4

Exponential Smoothing
6000
4000 Actual
Value

2000 Forecast
0
1 3 5 7 9 11 13 15 17 19 21 23
Data Point
DEVI SEA FOODS

• MOVING AVERAGE:

Moving Average

10,000,000
8,000,000
Value

6,000,000 Actual
4,000,000 Forecast
2,000,000
-
1 4 7 10 13 16 19 22
Data Point
EXPONENTIAL SMOOTHING

• Ft+1 = aY1 + (1 – a) Ft
• April 2008: 0.2(3425762) + (1 – 0.2) 1275017 = 1705166

Exponential Smoothing

10,000,000
Actual
Value

5,000,000
Forecast
-
1 5 9 13 17 21
Data Point
 OUR FINDINGS

• Exchange rates and oil prices do have impact.

• Visakhapatnam demand fluctuations: climatic

conditions and depending on good catch.

• Devi sea foods impact: Recession

• Total quantity 2006 – 07: 4386252 tonnes

• 2007 – 08 : 3671188
 SUGGESTIONS

• Improve harvesting techniques in order to cultivate white

Shrimp (vannamei) whose international demand is very high.

• Government and state assistance to “Deep sea fishing”.

• Need improvement in preserving and maintaining hygienic

conditions while exporting.

• Government support in terms of subsidies during exchange

rate fluctuations.
THANK YOU….!!!