RETAIL MANAGEMENT: A STRATEGIC APPROACH

11th Edition BERMAN EVANS

Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall

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Opportunities in Retailing
As owner of a retail business As a retail employee

Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall

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Ownership
Three-quarters of retail outlets are sole

proprietorships Many of todays retail giants began as independents Wal-Mart Home Depot J.C. Penney McDonalds Sears

Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall

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Getting Your First Position as a Retail Professional

Search for opportunities Prepare for interviews Evaluate options

Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall

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Searching for Career Opportunities in Retailing

Do not place all your eggs in one basket
Be serious and systematic in your search Use directories with lists of retailers and current job

openings Rely on the law of large numbers (it may take 10-20 contacts to get 2-4 interviews) Make sure your resume and accompanying cover letter highlight your best qualities Show your resume to at least one professor
Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall

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Preparing for the Interview

Adequately research each firm Anticipate questions and plan general responses Treat every interview as if it were the most

important one Be prepared to raise your own questions Dress appropriately and be well groomed Verify the date and place of the interview Have a pen and pad available to record information after the interview is over Write a note to the interviewer within a week
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Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall

Evaluating Retail Career Opportunities

What activities do you like?
What are your personal strengths and weaknesses? What are your current and long-term goals?

Do you want to work for an independent, a chain, or a

franchise operation? Does the opportunity offer an acceptable and clear career path? Does the opportunity include a formal training program?

Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall

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Evaluating Retail Career Opportunities (cont.)

Will the opportunity enable you to be rewarded for

good performance? Will you have to relocate? Will each promotion in the company result in greater authority and responsibility? Is the compensation level fair related to other offers? Can a good employee move up the career path much faster than an average one? If owning a retail firm is a long-term goal, which opportunity is the best preparation?
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Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.

Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall

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