What do they mean?

Write down what you think these key words mean.

Audience Profiling
LO: Do I understand how to talk about my target audience (TA)?

Evaluation worth?
In the evaluation the following seven questions must be addressed:
In

what ways does your media product use, develop or challenge forms and conventions of real media products?
How

does your media product represent particular social groups? kind of media institution might distribute your media product and

What

why?
Who How What

would be the audience for your media product? did you attract/address your audience?

have you learnt about technologies from the process of constructing this product?
Looking

back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Demographics
Class Location

Education/employment

Age Race Sex

provide statistical characteristics of a population

Match the category to the type of jobs

Category A Types of Jobs Middle management, teachers, many 'creatives' e.g. graphic designers etc

B C1 C2 D E

Top management, bankers, lawyers, doctors and other highly salaried professionals
Unemployed, students, pensioners, casual workers Semi-skilled and unskilled manual workers (blue collar) Skilled workers, tradespersons (white collar) Office supervisors, junior managers, nurses, specialist clerical staff etc

Socio-economic status
Category A Types of Jobs Top management, bankers, lawyers, doctors and other highly salaried professionals Middle management, teachers, many 'creatives' e.g. graphic designers etc Office supervisors, junior managers, nurses, specialist clerical staff etc Skilled workers, tradespersons (white collar) Semi-skilled and unskilled manual workers (blue collar) Unemployed, students, pensioners, casual workers

B
C1 C2 D E

Psychographics
Personality Values Attitudes Interests Lifestyle

Is it CLEARs now?

What is the point?

Why is it important to define our TA? In what ways is it useful?

MARKETING

Task
Create a profile for the TA of YOUR film Which existing films fit your TA? If there arent any, explain why you feel there is a need to fill the gap. Decide how you wish to present this information and prepare your feed back to the rest of the class.

Exemplars
Natalie is 15, living in west London with her affluent parents in Notting Hill. She is in year 11 and spends most of her break time on her art portfolio as she wants to get into art college. At the weekend she visits art galleries and museums with her small, close group of friends and captures the abstract beauty of London on her DSLR. She frequently browses through her local record stores, preferring vinyl to MP3s, and follows retro trends by reading online fashion blogs followed by visits to Camden market. Currently, her favourite programme is My Mad Fat Diary and films such as Django Unchained, but she also has a secret soft spot for classic musicals such as Singin in the Rain.

Links to exemplars

http://stuartbrentlca2cw.blogspot.co.uk/2010/01/au dience-profiling.html http://www.slideshare.net/ChloeG/music-videoaudience-profile-10869269 http://mollieadams.wordpress.com/2010/11/07/audi ence-profiles/ http://alicesasmediablog1.blogspot.co.uk/2012/12/a udience-profiling-readership-document.html http://www.youtube.com/watch?v=M8vBCIJjBvU

Film Marketing http://business.pearlanddean.com/audience_profile

Homework

Carry out research into what your TA expects from your film opening.
Survey, focus group, questionnaire , interview? Via social network, in person?

How can you use this information to inform your production? Weekly blog - remember to continuously reflect on the work you

Schedule
Phase
Development

Deadline
8th November

Time allocated
3 weeks

Pre-production Production
Picture edit

3rd December 17th December

14th January

3 weeks 2 weeks
2 weeks

Sound edit
Release date Evaluations

28th January
4th February 4th March

2 weeks

4 weeks