PRESENTED

BY:
AKHIL DUGGAL
ALOK
RAJDEEP BOSE
SANKALPITA SINGH
SOUMYADEEP
BISWAS
TARJANI VERMA
VIVEK SHARMA
COMPANY PROFILE
Ø Genre - Southern fried chicken

Ø Founded - 1929 (original) (North Corbin, Kentucky)

1952 (franchise) (South Salt Lake,Utah )

Ø Founder – Colonel Harland Sanders

Ø Headquarters - Louisville, Kentucky

Ø Key people - Gregg R. Derrick (President)

Harvey R. Brownlea (COO)

Ø Fast Food Products - Fried Chicken and related

Southern foods

Ø Revenue - $520.3 million USD (2007)

Ø Employees - 24,000 (2007)

Ø Parent - Yum! Brands

COMPANY HISTORY

Ø Listed on the New York Stock Exchange in 1966.

Ø Heublein, Inc. – It acquired KFC in 1977.

Ø R. J. Reynolds Industries, Inc. – It acquired Heublein and

merged it into a wholly owned subsidiary in 1982.

Ø PEPSICO, Inc – was formed in 1965 with the merger of Pepsi-Cola company
and Frito-Lay, Inc. .

Ø PepsiCo’s acquisition of KFC in 1986 followed earlier acquisitions of Pizza

Hut and Taco Bell.

Ø Yum! was created on October 7, 1997, as Tricon Global Restaurants, Inc. an

independent company, as a result of a spin-off from PepsiCo, which owned
and franchised the KFC, Pizza Hut and Taco Bell brands.
Ø KFC was acquired by PepsiCo in 1986
MISSION STATEMENT
“ We find reasons to celebrate the achievements
of others and have fun doing it,” is right up
there with “ Customer Focus” and “Belief In
People.”

VISION
“Our passion, as a restaurant company, is to put
a YUM on people's faces around the world,
satisfying customers every time they eat our
food and doing it better than any other
restaurant company.
 ORGANISATION
CULTURE
-         Big on diversity in the workplace

-         Promotes differences in

background, ethnic
cultures, and values

-         Team-oriented environment

-         Focuses on teaching everybody

something new

-         Promotes unity in the workplace

-         Focuses on building relationships

and creating diversity and commitment
within the company and amongst
employees and customers 
 FOUNDING
TRUTHS
•Satisfied customers and profitability follow.

•Respond To The Voice Of The Customer…Not just listen.

•The Restaurant General Manager Is Our #1 Leader…Not senior

management.

•Run Each Restaurant As If It’s Our Only One…Avoid the trap of the averages.

•Recognition Shows You Care…People leave when you don’t.

•Quality In Everything We Do…Especially the food.

 SWOT
STRENGTHS ANALYSIS
:•Refocused international strategies

•Competitive marketing strategy

•Distribution strategy

WEAKNESS :

•Management Shift

•Conflicts between KFC and PepsiCo

cultures
OPPORTUNITIES
:
•International Appeal to American products

•Economies of Scale and Scope

THREATS
:
•Consumer health food trend

•Saturated fast food industry in the U.S.

market
 BRINGING ABOUT
EFFICIENCY
•Lesser production costs

•Building healthy customer relationships

•Efficient hierarchical structure within the company starting

from area

manager till the food service team members

•Every single chicken goes through Quality Assurance Lab.

KFC SOUL FOOD

THANK YOU