Birla Sun Life Century SIP

Century SIP
SIP with Free Life Insurance Cover upto 100 Times
Birla Sun Life Asset Management Company Ltd.

Copyright: Birla Sun Life Asset Management Company Ltd.
Mutual Fund investments are subject to market risks Please read the SID & SAI carefully before investing
Human Life Cycle

Phase I Phase II
Childs Marriage Childs Education Housing Child birth Marriage 22 yrs 38 yrs 10- 20 yrs
Phase III
Education Age- 22 yrs
Earning Years
Post Retirement Years Age- 60 yrs


Phase II Most Challenging Phase

Meet Current Recurring Expenses Taking Care of Childs Needs Build Capital Assets like House & Car Make Provisions for Retirement
Our family continues to have these financial needs, whether we survive or not
Hence we NEED, Investments + Insurance

Copyright: Birla Sun Life Asset Management Company Ltd. Mutual Fund investments are subject to market risks Please read the SID & SAI carefully before investing
Century SIP
A complete solution

Unique Value Proposition

Century SIP
Free Life Insurance Cover Power of Systematic Investing
* Awarded by CNBC TV 18 Crisil; Please refer to slide number 38 for awards methodology; Past performance may or may not be sustained in the future.

Free Life Insurance Cover

Century SIP - SIP with Free Life Insurance Cover
Cost of Insurance to be entirely borne by the AMC
Uniform Insurance Cover*

Year 1 10 Times the Monthly SIP Installment Year 2 50 Times the Monthly SIP Installment Year 3 onwards 100 Times the Monthly SIP Installment
Limits above are subject to maximum coverage of Rs. 20 lakhs per investor
Life cover continues even if SIP stops
Wide Range of Age Group Covered

Minimum / Maximum Entry Age 18 Years / Below 46 Years
Cover continues upto the age of 55 years
Investor just needs to sign a Declaration of Good Health

No additional documents or medicals are required; only a small questionnaire to be filled up
* Subject to specified terms & conditions

Various Scenarios
Century SIP
SIP Continues
SIP Stops
Scenario SIP continues upto Maturity (55 y of age)
Scenario SIP continuing & unfortunate event of death happens
Scenario SIP discontinues before 3 years from the date of 1st installment
Scenario SIP discontinues after 3 years from the date of 1st installment
Life cover continues upto age 55 & ceases thereafter
Nominee is paid the Sum Insured + the Fund Value
Life cover ceases
Life cover continues @ fund value* subject to maximum of 100 times Monthly SIP Installment
Note Insurance cover would cease , if investor redeems (fully / partially) or switch out (fully / partially) units before completion of the Century SIP tenure * Fund Value = Value of units, accumulated under Century SIP, at start of the each policy year.

Benefit to the Family

1,400,000
Century SIP @ Rs. 5,000 pm

Fund Value
Unfortunate Event of Death at the end of year 5
1,200,000
Life Cover 500,000 500,000
Total Benefit to the Family
1,000,000
408,348
908,348 1,650,193
800,000
Unfortunate Event of Death 1,150,193 at the end of year 10
600,000
400,000
200,000
0 Start Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Rate of Return assumed @ 12% pa Computations - Internal
Fund Value
Life Cover

Offers Uniform Insurance Cover

280,000 240,000 200,000 160,000 120,000 80,000 40,000 0
* Subject to Terms & Conditions Based on Published Information of other available SIPs
Uniform Life Cover through out Life cover paid in addition to the fund value Life cover continues even if SIP discontinues* You get covered when you need it the most i.e. AS YOU GROW OLD Life cover reduces with payment of the SIP installments Life cover proceeds goes to the AMC, towards payment of outstanding SIP installments
Scenario 10 Year SIP @ Rs.2,000 pm Installment

Year 1 Year 2 Year 3 Year 4 Year Year 5 6 BSL Century SIP Year 7 Year Year Year 8 9 10 Other SIPs with Life Cover

Life Cover Continues even if SIP Discontinues

Century SIP Other SIPs with Life Cover ~
SIP discontinues before 3 years from the date of 1st installment
SIP discontinues after 3 years from the date of 1st installment
SIP Discontinues
Life cover ceases Life cover continues @ fund value* subject to maximum of 100 times monthly SIP installment
Life cover ceases
* Fund Value = Value of units, accumulated under Century SIP, at start of the each policy year ~ Based on Published Information of other available SIPs

Century SIP vs. Term Insurance

Century SIP
Free Life Cover No Individual Underwriting No Medical Tests
Term Insurance
Annual / Single Premium Individual Underwriting Medical Tests*

Life Cover Y 1 = Rs. 50,000; Y 2 = Rs. 250,000; Year 3 onwards = Rs. 500,000
Features Year 1
Sum Insured Premium Payment Term~ Annual Premium^ Total Premium Rs. 50,000 1Y Rs. 210 Rs. 210
25 Y Year 2
Rs. 250,000 1Y Rs. 1,050 Rs. 1,050
Term Life Insurance Premium for Various Ages 35 Y Year 3 Year 1 Year 2 Year 3 Year 1
Rs. 500,000 28 Y Rs. 2,100 Rs. 58,800 Rs. 50,000 1Y Rs. 255 Rs. 255 Rs. 250,000 1Y Rs. 1,275 Rs. 1,275 Rs. 500,000 18 Y Rs. 2,550 Rs. 45,900 Rs. 50,000 1Y Rs. 383 Rs. 383
45 Y Year 2
Rs. 250,000 1Y Rs. 1,913 Rs. 1,913
Year 3
Rs. 500,000 8Y Rs. 30,600 Rs. 30,600
Total Savings
Rs. 60,060
Rs. 47,430
Rs. 32,896
* May or may not be required; ^ Based on market estimates; ~ upto age 55
Savings with Century SIP


Total Savings with Century SIP Could be
Whopping
Rs. 200,200* !!!
* Refer to Annexure 1 for workings

A Million Dollar Question
Is Investing in Equity the

Right Choice???

Kal Aaj Aur Kal
1985 Balcony Ticket : Rs 15/Source & Computations - Internal
2011 Balcony Ticket : Rs 300/-
Inflation Meter: 12.21% p.a.

Kal Aaj Aur Kal
1985 Hotel Bill: Rs.100/-
2011 Hotel Bill: Rs 1,600/-

Source & Computations - Internal

Kal Aaj Aur Kal
1985 Petrol Price: Rs. 8 / L
2011 Petrol Price: Rs.64 / L


Kal Aaj Aur Kal
1985 MBA Course: 40,000/-
2011 MBA Course: 10,00,000/-


How Do I BEAT Inflation???
Investing in Equity is Risky, but Not investing in Equity could be Riskier

Note - Graph above is for illustrative purpose only based on our perception

Why SIP?

The Formula of Creating Wealth
Start Early
Invest Regularly
Create Wealth

Invest Regularly
Illustration
8,000,000
Rs.1000/- invested every month for 30 years

6% p.a. 10% p.a. 15% p.a. Rs 69 lakhs
7,000,000
6,000,000 Value of investment (Rs.)
5,000,000
Even small amounts
4,000,000
3,000,000
invested regularly can grow substantially
Rs. 21 lakhs
2,000,000
1,000,000
Rs 10 lakhs
0 1 3 5 7 9 11 13 15 No. of years
17
19
21
23
25
27
29
Source - Internal

Invest Regularly
It is the small drops that make an ocean Relieves you of the last minute pressure Slow and steady wins the race
E.g. Split your Sec 80C investments into smaller amounts and invest every month
Reduces the risk of investing at the wrong time

Difficult to predict the market and know when is the right time
We earn regularly; We spend regularly
Shouldnt we also invest regularly?

Systematic Investing
Similar to a Recurring Deposit with a bank Method of investing predetermined amounts of money regularly to benefit from the stock market volatility Convenient and Hassle-Free
Automatic investments, one-time instruction, transactions on the net
Similar to PF : Small amount invested regularly to become a sizeable sum after some years Light on the wallet
As low as Rs. 1,000/- per month

Power of Rupee Cost Averaging

Buying MORE units @ low prices & buying FEWER units @ high prices Helps AVERAGE out your purchase price Illustration:
Month
1 2 3 4 5 Amount Invested (In Rs.) Rs. 1,000 Rs. 1,000 Rs. 1,000 Rs. 1,000 Rs. 1,000 Unit Price (In Rs.) 10.00 9.00 8.50 11.00 10.50 No. of Units Purchased 100.00 111.11 117.65 90.91 95.24
Equity investing is
not about timing the market but time in the market
6
Total
Rs. 1,000
Rs. 6,000
10.00
100.00
614.91
Total Investment = Rs. 6,000

Value of Lump-sum Investment* = Rs. 6,000 Value of SIP Investment* = Rs. 6,149.10
* At the end of the 6th month

BSLAMC Top Performers

Outperforming Benchmarks across Time Horizons
SIP Returns (%) (As of 31st Mar 2011) Scheme 1 Year Birla Sun Life Dividend Yield Plus (G) S&P CNX 500 Birla Mid Cap Fund (G) CNX Mid Cap Birla Sun Life Frontline Equity Fund (G) BSE 200 Birla Sun Life Tax Relief 96 (D) BSE 200 4.17 2.53 -9.97 -7.41 6.71 3.73 -6.79 3.73 3 Years 30.78 18.61 22.07 22.32 24.03 19.61 18.44 19.62 5 Years 21.32 11.47 14.91 14.14 17.59 12.33 10.85 12.33
Since Inception
23.00 17.75 25.27 21.67 25.58 19.48 28.18 16.92
Past performance may or may not be sustained in future. Load and Taxes are not considered for computation of returns. The data assumes the
investment of Rs. 1,000/- on 1st day of every month or the subsequent working day. CAGR Returns are computed after accounting for the cash flow by using the XIRR method (investment internal rate of return). G Growth & D - Dividend

Other Features

Century SIP
Century SIP will be an optional feature Feature will be available with SIP investments in all equity schemes (open-ended) offered by the BSLAMC Minimum & maximum investments amounts: Minimum investment Rs. 1,000 pm Maximum investment There is no upper limit to the monthly installment. Tenure of the SIP 55 years less the current completed age of the investor Load structure Entry Load Nil Exit Load - As per the underlying scheme

Life Insurance Cover

Eligibility criterions:
Only individual investors, excluding Non Resident Indians & Persons of Indian Origin Minimum / Maximum Entry Age 18 years / below 46 years Investors enrolling for investments thru Century SIP in designated schemes Investors signing genuine Good Heath Declaration and also providing their Date of Birth, Gender and Nominee details at the specified places in the application form In case of joint holders in the scheme, only the first unit holder would be eligible for the insurance cover
Commencement of the insurance cover

The Insurance cover will start from the commencement of Century SIP. However, only accidental deaths will be covered for the first 45 days.
When will the insurance cover cease*

At the end of the tenure. i.e., upon completion of 55 years of age. Discontinuation of Century SIP installments within 3 years from the commencement of the same Redemption / switch-out (fully or partly) of units purchased under Century SIP before the completion of the Century SIP tenure
Exclusions from the insurance cover

Death due to suicide within first year of commencement of Century SIP Death within 45 days from the commencement of Century SIP installments except for death due to accident Death due to pre-existing illness, disease(s) or accident which has occurred prior to commencement of Century SIP
* There will be no provision for revival of insurance cover, once ceased

Other Terms & Conditions

The Group Life Insurance Cover will be governed by the terms and conditions of the insurance policy with the relevant Insurance Company as determined by the AMC. Grant of insurance cover to any individual member shall be discretionary on part of Life Insurance Company. In case of death of the first unit holder, his / her legal representatives may file a claim directly with the designated branch of the Insurance Company supported by all relevant documents as required by the Insurer and the payment of the claim may be made to the legal representatives by the insurance company. All insurance claims will be settled in India and shall be payable in Indian Rupees only. Settlement procedure will be as stipulated by the Insurance Company. Insurance claims will be directly settled by the Insurance Company. There will be only one insurance cover linked to unique investor. This offer from the Insurance Company (with whom the AMC ties up) is being brought to the investors of the Scheme by the AMC on a best effort basis. The AMC will not be responsible or liable for maintaining service levels and/or any delay in processing claims arising out of this facility. The Mutual Fund, Trustees, AMC, or their Directors, officers or employees shall not be liable for any claims (including but not limited to rejection of any claim, non-settlement, delays etc.) arising out of the insurance cover provided to the unit holder. The Fund is bringing this offer to the investors of the Scheme only as an additional facility and is not acting as an agent for marketing/sales of insurance policies. Subject to what has been stated above, the AMC reserves a right to modify / annul the said Group Insurance Cover on a prospective basis. The AMC also reserves the right to change the insurance company from time to time. Charges of the insurance cover will be entirely borne by the AMC. Investors opting for Birla Sun Life Century SIP agree and confirm to have read, understood and accepted the Terms of Century SIP and Insurance cover. Insurance is subject matter of solicitation Birla Sun Life Asset Management Company Ltd.
Statutory Details, Disclaimer & Risk Factors

Statutory Details: Constitution: Birla Sun Life Mutual Fund (BSLMF) has been set up as a Trust under the Indian Trust Act, 1882. Sponsors: Aditya Birla Nuvo Limited and Sun Life (India) AMC Investments Inc. [liability restricted to seed corpus of Rs. 1 Lac] Trustee: Birla Sun Life Trustee Company Pvt. Ltd. Investment Manager: Birla Sun Life Asset Management Company Ltd. Investment Objective: Birla Advantage Fund: An Open ended Growth Scheme to achieve long-term growth of capital at relatively moderate levels of risk through a diversified research based investment approach. Birla Equity Plan: An Open-ended Equity Linked Savings Scheme to achieve long-term growth of capital along with income tax relief for investment. Birla India Opportunities Fund: An Open-ended Growth Scheme to achieve superior long-term growth of capital by investing in shares of companies that do one or more of the following: Leverage Indias intellectual capital for providing services, research and creative inputs; Seek to use current and impending changes in patent laws / import tariffs / quotas to supply goods and services; Leverage Indias lower labour costs for providing services and manufactured goods; Leverage Indias large population of English speaking people for providing services.Birla MNC Fund: An Open-ended Growth Scheme to achieve long-term growth of capital at relatively moderate levels of risk by making investments in securities of multi-national companies through a research based investment approach.Birla Midcap Fund: An Open-ended Growth Scheme to achieve long-term growth of capital at controlled level of risk by primarily investing in Midcap stocks.Birla India GenNext Fund: An Open ended growth scheme with an objective to target growth of capital by investing in equity/equity related instruments of companies that are expected to benefit from the rising consumption patterns in India, which in turn is getting fuelled by high disposable incomes of the young generation (Generation Next). The scheme will invest in companies that have the following characteristics: 1.Companies that seek growth in revenues arising out of demand from the younger generation (GenNext) for their products or services. 2. They should be engaged in manufacturing of products or rendering of services that go directly to the consumer. 3. The products and services should have distinct brand identity, thereby enabling choice.Birla Top 100 Fund: The fund seeks to provide medium to long-term capital appreciation, by investing predominantly in a diversified portfolio of equity and equity related securities of top 100 companies as measured by market capitalization.Birla Infrastructure Fund: The Fund seeks to provide medium to long-term capital appreciation, by investing predominantly in a diversified portfolio of equity and equity related securities of companies that are participating in the growth and development of Infrastructure in India.Birla Index Fund: An Open-ended Index-Linked Scheme to generate returns commensurate with the performance of Nifty subject to tracking errors.Birla Dividend Yield Plus: An Open-ended Growth Scheme to provide capital growth and income by investing primarily in a well diversified portfolio of dividend paying companies that have a relatively high dividend.Birla Sun Life Buy India Fund: A multi-sector open-end growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100% equity, focusing on investing in businesses that are driven by Indias large population and inherent consumption patterns. The focus of the scheme will be in the consumer and healthcare sectors. The secondary objective is income generation and distribution of dividend.Birla Sun Life New Millennium Fund: A multi-sector open-end growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100% equity, focusing on investing in technology and technology dependent companies, hardware, peripherals and components, software, telecom, media, internet and e-commerce and other technology enabled companies. The secondary objective is income generation and distribution of dividend. Birla Sun Life Basic Industries Fund: A multi-sector open-end growth scheme with the objective of long term growth capital, through a portfolio with a target allocation of 100% equity, focusing on investing in companies sensitive to economic cycles and commodity pricing cycles. The investments will be in companies which are often referred to as cyclical companies. The secondary objective is income generation and distribution of dividend.Birla Sun Life Equity Fund: An open-end growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 90% equity and 10% debt and money market securities.Birla Sun Life Tax Relief 96 Fund: An open-end equity linked savings scheme (ELSS) with the objective of long term growth of capital through a portfolio with a target allocation of 80% equity, 20% debt and money market securities.Birla Sun Life Frontline Equity Fund: An open-end growth scheme with the objective of long term growth of capital, through a portfolio with a target allocation of 100% equity by aiming at being as diversified across various industries and or sectors as its chosen benchmark index, BSE 200. The secondary objective is income generation and distribution of dividend.Birla Sun Life Special Situations Fund: An Open-ended diversified equity scheme with objective to generate long-term capital by investing in a portfolio of equity and equity related securities.The scheme would follow an investment strategy that would take advantage of Special Situations & contrarian investment style.Birla Sun Life International Equity Fund: An Open-ended Diversified Equity Scheme with an objective to generate long-term growth of capital, by investing predominantly in a diversified portfolio of equity and equity related securities in the domestic and international markets. Disclaimer - This document is meant for private circulation only and should not at any point of time be construed to be an invitation to the public for subscribing to the units of Birla Sun Life Mutual Fund (BSLMF) . Birla Sun Life Mutual Fund (BSLMF) does not solicit any action based on the information contained in the document and does not recommend any action based on the same. The information/graphs/charts contained in this document are based on certain assumptions and have been compiled from sources, which Birla Sun Life Asset Management Company Limited (BSLAMC) believes to be reliable, but cannot guarantee its accuracy or completeness. Opinions expressed and facts referred to in this document are subject to change without notice and BSLAMC is under no obligation to update the same. Please read the offer document carefully for scheme specific risk factors and other details before investing. Risk Factors: Mutual Funds and securities investments are subject to market risks and there can be no assurance or guarantee that the objectives of the Schemes will be achieved. As with any investment in securities, the NAV of the Units issued under the Schemes may go up or down depending on the various factors and forces affecting capital markets and money markets. Past performance of the Sponsors / Investment Manager / Mutual Fund does not indicate the future performance of the Schemes and may not necessarily provide a basis of comparison with other investments. The names of the Schemes do not, in any manner, indicate either the quality of the Schemes or their future prospects or returns. Unitholders in the schemes are not being offered any guaranteed/assured returns. For scheme specific risk factors and other details please read the offer document of the schemes available at Investor Service Centres and with Distributors carefully before investing.

Awards Methodology
Award : CNBC TV18 - CRISIL Mutual Fund of the Year Award for 2007. Birla Sun Life Mutual Fund, Category Mutual Fund of the Year, out of 26 fund houses. Fund Houses winning at least two awards for their schemes in the category level awards for 2007 were considered for the award based on consistency of fund house's performance across various scheme categories in the four quarterly CRISIL CPR rankings released during the calendar year 2007. The individual CRISIL CPR ranks for their schemes were aggregated on a weighted average basis to arrive at the final ranks for fund houses.
Birla Sun Life Frontline Equity Scheme was among the 2 schemes that won the CNBC TV18 - CRISIL Mutual Fund of the Year Award in the category- Large Cap Oriented Equity Funds. In total 22 schemes were eligible for the award universe. Birla MIP was the only scheme that won the CNBC TV18 - CRISIL Mutual Fund of the Year Award in the category- Monthly Income Plans (Conservative). In total 9 schemes were eligible for the award universe. Birla Sun Life Short Term Fund was the only scheme that won the CNBC TV18 - CRISIL Mutual Fund of the Year Award in the category of Income Short Term Funds. In total 12 Schemes were eligible for the award universe. Birla Sun Life Income Fund was the only scheme that won the CNBC TV18 - CRISIL Mutual und of the Year Award in the category of Income Funds. In total 17 Schemes were eligible for the award universe. Schemes present in all four quarter CRISIL CPRs were considered for the award. The award is based on consistency of scheme's performance in the four quarterly CRISIL CPR rankings released during the calendar year 2007. The individual CRISIL CPR parameter scores averaged for the four quarters were further multiplied by the parameter weight as per the CRISIL CPR methodology to arrive at the final scores. Birla Infrastructure Fund was the only scheme that won the CNBC TV18 - CRISIL Mutual Fund of the Year Award in the category- Emerging Equity Fund of the Year. In total 14 schemes were eligible for the award universe. Open ended equity schemes having a one to two year track record as on December 31, 2007 and fulfilling CRISIL's eligibility criteria on disclosure were considered for the award. The award is based on the scheme's performance using the analytical approach of the CRISIL CPR rankings having the analysis period as the year 2007.
A detailed methodology of the CRISIL CPR is available at www.crisil.com. Ranking & Award Source: CRISIL Fund Services, CRISIL Ltd. Past performance is no guarantee of future results.
ICRA Award: Birla Income Plus (Category- Debt- Schemes Long Term), 7- Star indicates- Best performance amongst the 5-Star Funds. 1 year Performance for the period ending December 31, 2007. Birla Sun Life Short Term Fund (Growth)- (Category- Liquid Plus Schemes), 7- Star indicates- Best performance amongst the 5-Star Funds. 1 year Performance for the period ending December 31, 2007. The rank is an outcome of an objective and comparative analysis against various parameters, including: risk adjusted return, fund size, sector concentration, portfolio turnover, liquidity, company concentration and average maturity. The ranking methodology did not take into account entry and exit loads imposed by the scheme. The rank is neither a certificate of statutory compliance nor any guarantee on the future performance of Birla Sun Life Mutual Fund or its Schemes. Ranking source and publisher: ICRA Online.
Lipper Awards 2008: Methodology: Birla Sun Life Income Fund Growth: Best Fund Bond Indian Rupee General for 3 year performance period ended on December 31, 2007 out of 100 funds and Best Fund Bond Indian Rupee General for 10 year performance period ended on December 31, 2007, out of 35 funds. Birla Gilt Plus- Regular Plan- Growth: Best Fund Bond Indian Rupee Government for 5 year performance period ended on December 31, 2007, out of 10 funds. Birla Sun Life '95 Fund: Best Fund- Mixed Assets Aggressive- General for 10 year performance period ended on December 31, 2007, out of 6 funds. Entry / Exit load not considered. Past performance is no guarantee of future results. Ranking source: Lipper A Reuter Company. Scheme Name, Nature & Objective: Birla Sun Life Frontline Equity Fund (an Open- end growth scheme) with an objective of long term growth of capital, through a portfolio with a target allocation of 100% equity by aiming at being as diversified across various industries and or sectors as its chosen benchmark index, BSE 200. Birla Sun Life Monthly Income (an Open-end income scheme) with an objective to generate regular income so as to make monthly and quarterly distribution to unit holders with the secondary objective being growth of capital. Monthly Income is not assured and is subject to availability of distributable surplus. Birla Sun Life Short Term Fund (an Open-end short term income scheme) with an objective to generate income and capital appreciation by investing 100% of the corpus in a diversified portfolio of debt and money market securities with relatively low levels of interest rate risk. Birla Sun Life Income Fund (an Open-end income scheme) with an objective to generate income and capital appreciation by investing 100% of the corpus in a diversified portfolio of debt and money market securities. Birla Infrastructure Fund (an Open-end growth scheme) with an objective of providing for medium to long-term capital appreciation by investing predominantly in a diversified portfolio of equity and equity related securities of companies that are participating in the growth and development of infrastructure in India. Birla Income Plus (an Open-end income scheme) with an objective to generate consistent income through superior yields on its investments at moderate levels of risk through a diversified investment approach. Birla Gilt Plus (an Open-end Government Securities scheme) with an objective to generate income and capital appreciation through investments exclusively in Government Securities. Birla Sun Life '95 Fund (an Open-end balanced scheme) with an objective of long term growth of capital and current income, through a portfolio of equity and fixed income securities.


Annexure 1 Total Savings with Century SIP

Life Cover Y 1 = Rs. 200,000; Y 2 = Rs. 1,000,000; Year 3 onwards = Rs. 2,000,000 Term Life Insurance Premium for Various Ages Features 25 Y 35 Y 45 Y
Year 1
Sum Insured Premium Payment Term~ Annual Premium^ Total Premium Rs. 200,000 1Y Rs. 700 Rs. 700
Year 2
Rs. 1,000,000 1Y Rs. 3,500 Rs. 3,500
Year 3
Rs. 2,000,000 28 Y Rs. 7,000
Year 1
Rs. 200,000 1Y Rs. 800
Year 2
Rs. 1,000,000 1Y Rs. 4,000 Rs. 4,000
Year 3
Rs. 2,000,000 18 Y Rs. 8,000
Year 1
Rs. 200,000 1Y Rs. 1,315
Year 2
Year 3
Rs. 1,000,000 Rs. 2,000,000 1Y Rs. 6,575 Rs. 6,575 8Y Rs. 13,150 Rs. 105,200
Rs. 196,000 Rs. 800
Rs. 144,000 Rs. 1,315
Total Savings
Rs. 200,200
Rs. 148,800
Rs. 113,090
^ Based on market estimates; ~ upto age 55


Birla Sun Life Century SIP

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Century SIP

SIP with Free Life Insurance Cover upto 100 Times

Birla Sun Life Asset Management Company Ltd.

Human Life Cycle

Education Age- 22 yrs

Post Retirement Years Age- 60 yrs

Birla Sun Life Asset Management Company Ltd.

Phase II Most Challenging Phase

Hence we NEED, Investments + Insurance

Birla Sun Life Asset Management Company Ltd.

Unique Value Proposition

Birla Sun Life Asset Management Company Ltd.

Free Life Insurance Cover

Uniform Insurance Cover*

Wide Range of Age Group Covered

Cover continues upto the age of 55 years

Investor just needs to sign a Declaration of Good Health

Birla Sun Life Asset Management Company Ltd.

Scenario SIP continues upto Maturity (55 y of age)

Scenario SIP continuing & unfortunate event of death happens

Life cover continues upto age 55 & ceases thereafter

Nominee is paid the Sum Insured + the Fund Value

Life cover ceases

Birla Sun Life Asset Management Company Ltd.

Benefit to the Family

Century SIP @ Rs. 5,000 pm

Life Cover 500,000 500,000

Total Benefit to the Family

Unfortunate Event of Death 1,150,193 at the end of year 10

Birla Sun Life Asset Management Company Ltd.

Offers Uniform Insurance Cover

Scenario 10 Year SIP @ Rs.2,000 pm Installment

Birla Sun Life Asset Management Company Ltd.

Life Cover Continues even if SIP Discontinues

SIP discontinues before 3 years from the date of 1st installment

SIP discontinues after 3 years from the date of 1st installment

Life cover ceases

Birla Sun Life Asset Management Company Ltd.

Century SIP vs. Term Insurance

Century SIP @ Rs. 5,000 pm

* May or may not be required; ^ Based on market estimates; ~ upto age 55

Savings with Century SIP

Birla Sun Life Asset Management Company Ltd.

Total Savings with Century SIP Could be

Rs. 200,200* !!!

* Refer to Annexure 1 for workings

Birla Sun Life Asset Management Company Ltd.

A Million Dollar Question

Is Investing in Equity the

Birla Sun Life Asset Management Company Ltd.

Kal Aaj Aur Kal

1985 Balcony Ticket : Rs 15/Source & Computations - Internal

2011 Balcony Ticket : Rs 300/-

Inflation Meter: 12.21% p.a.

Kal Aaj Aur Kal

1985 Hotel Bill: Rs.100/-

2011 Hotel Bill: Rs 1,600/-

Inflation Meter: 11.25% p.a.

Birla Sun Life Asset Management Company Ltd.

Kal Aaj Aur Kal

1985 Petrol Price: Rs. 8 / L

2011 Petrol Price: Rs.64 / L

Inflation Meter: 8.33% p.a.