CORPORATE SOCIAL RESPONSIBILITY (CSR) with 5 EXAMPLES

BY S.AMRIN SUMAIYA 10MBAB05

Definitions and Relationships

Corporate social responsibility (CSR) is the

process by which businesses negotiate their role in society In the business world, ethics is the study of morally appropriate behaviors and decisions, examining what "should be done Although the two are linked in most firms, CSR activities are no guarantee of ethical behavior

Recent Evidence of CSR Interest

An Internet search turns up 15,000 plus response

to corporate citizenship Journals increasingly rate businesses (and NGOs) on socially responsive criteria:
Best place to work Most admired Best (and worst) corporate reputation

Reasons for CSR Activities

CSR activities are important to and even

expected by the public

And they are easily monitored worldwide

CSR activities help organizations hire and retain

the people they want CSR activities contribute to business performance

Corporate Social Responsibility Continuum

Do more than required; e.g. engage in philanthropic giving

Maximize firms profits to the exclusion of all else

Fight social responsibility initiatives

Integrate social objectives and business goals

Balance profits and social objectives

Do what it takes to make a profit; skirt the law; fly below social radar

Comply; do what is legally required

Articulate social value objectives

Lead the industry and other businesses with best practices

Businesses CSR Activities

Philanthropy give money or time or in kind to charity Integrative philanthropyselect beneficiaries aligned with company interests

Philanthropy will not enhance corporate

reputation if a company
fails to live up to its philanthropic image or if consumers perceive philanthropy to be

manipulative

Business Ethics Development

The cultural context influences organizational

ethics Top managers also influence ethics The combined influence of culture and top management influence organizational ethics and ethical behaviors

Emergence of a Global Business Ethic

Growing sense that responsibility for righting

social wrongs belongs to all organizations Growing business need for integrative mechanisms such as ethics
Ethics reduce operating uncertainties Voluntary guidelines avoid government impositions

Ethical conduct is needed in an increasingly

interdependent worldeveryone in the same game Companies wish to avoid problems and/or be good public citizens

Four Challenges to a Global Ethic

Global rules emerge from negotiations and will reflect values of the strong Global rules may be viewed as an end rather than a beginning Rules can depress innovation and creativity Rules are static but globalization is dynamic

CSR ACTIVITIES OF
BHARTI AIRTEL

BOSCH LTD
HDFC BANK LTD AXIS BANK LTD HCL TECHNOLOGIES

BHARTI AIRTEL
Bharti Airtels response to Tsunami Disaster Built a mobile network in Andaman & Nicobar islands in less than 3 months to aid rapid rehabilitation of the island
Donated Rs. 1 Crore to the Prime Ministers Relief Fund, in

addition to contributions from employees

Raised resources for Tsunami victims by initiatives such as a

Benefit Cricket Match

Bharti Airtel also partnered with an NGO to provide relief to the

flood victims in the flood hit areas of Assam, Bihar and West Bengal.

Bharti Airtel during Mumbai Floods

Bharti Airtel employees climbed up the towers to restore the

networks. Bharti Airtels response to Kashmir earthquake

Bharti Airtels Rapid Response Team responded to the

Kashmir earthquake by bringing more than 2000 food packets and water bottles to the affected area.
Money, clothes, woolens and blankets were also collected

from employees to distribute among earthquake victims.

 Mobile Services Jammu & Kashmir donated free medicines,

stationery, clothes and other utility items at the Missionaries of Charity Home for Destitutes.

Airtel Kerala team visited an old age home and shared a day

full of fun with the members of home.

Airtel Madhya Pradesh planted trees on its fourth Circle

Inception Day.

In Tamil Nadu, Airtel has adopted a corporation park in

Chennai city.

BOSCH LTD
Environment Protection 1991 Automated effluent treatment plant commissioned in Bangalore works to treat 250 kl/day of process effluent.
1999 Sewage treatment plant was commissioned in

Bangalore works to treat and recycle 250 kl/day of domestic effluent.

2003 ISO 14001 certification for Nashik and Jaipur

works. Elimination of Cyanide salts from heat treatment process.

2005 Golden Peacock Special Commendation Certificate

for Nashik works. Total elimination of Cyanide from

 Elimination of R12 refrigerant an Ozone depleting

substance from coolers in Naganathapura and Jaipur works.

About 13 Mio lts. of rain water harvested.

Approximately

125 million spent on environmental protection every year

Nearly 10000 Mega Watt hours of power generated from

renewable sources of energy

HDFC BANK LTD

The Bank has started outsourcing some non-core back

office operations to certain small semi-urban locations.

This creates jobs for the local educated youth in those

towns with obvious gains for the families and also gives a boost to the local economy in those locations.
Educational sponsorships of girl children. Primary education to first generation learners

 Bank has also appointed around 150 NGOs across the

country as business correspondents (BCs) to provide Loans to help tribals, physically challenged,etc. to earn a livelihood and join the mainstream.
The Bank also administers a payroll-giving programme

whereby employees offer deductions from their salary to donate for specified charities or social causes of their choice and the Bank contributes an equivalent amount.

AXIS BANK LTD

The Axis Bank Foundation has a special focus on

education for the special/underprivileged children.

The Bank has decided to contribute up to one percent of

its net profit annually to the Foundation under its CSR initiative.
The Foundation partnered with twelve more NGOs,

taking the partnership to a total of 42 NGOs, for educating underprivileged children and special children all over India.

 The Bank focusing on projects that encourage 'Inclusive

Education for physically challenged children, teacher training programmes that result in competencies to teach pre-primary and primary school children
Supporting vocational training centers in slum areas to

imparting training to school dropouts.

Various other initiatives such as healthcare, vocational

training and other community development programmes like afforestation and rain water harvesting in these areas.

HCL TECHNOLOGIES
Green@HCL
HCL has joined the national movement of businesses and

organizations that are leading the fight against global warming by aligning with Carbonfund.org, one of countrys leading carbon offset organization.
HCL planted more than 650 oak trees in 2.8 acres of land in

Champawat district of Uttarakhand.

HCL employees walk hand in hand in making the organization

green friendly by organizing plantation drives across the country, and working with organizations like Green Peace to create awareness on green issues.

Employee volunteer programs

HCL School Intervention Program over 100 volunteers reach out to 800 students from different schools to conduct classes in basic subjects like English, Mathematics and computers, and carry out health & hygiene and environment awareness programs.
Other than this, personality development programs, summer

workshops and vocational organized for these students.

trainings

courses

are

also

Child Rescue and Rehabilitation program

The program is designed to provide voluntary help to rescue

and rehabilitate children who are affected by various forms of abuse and are in need of rehabilitative support.

Thank You