A Project On Awareness of Nokia Handset

Subject:

Research Methodology
Class:
F.Y. M.B.A. (1ST SEM.) A2

Submitted By:
NAME Baraiya Jaspal Chauhan Vatsal Dodiya Vijay Jogel ketan Kagzi Maaz Sakariya yash ROLL NO. 005 014 023 040 041 150

Submitted to: Ass. Prof. vaishali Dhingra

Chapter-1 Introduction Research objectives:

To know the Awareness of Nokia

Handset
To know the Awareness of features

available in Nokia Handset

Benefits of Study:
The study mainly focus on peoples really

fully aware about their Handset.

How often people using that system in their

handset.

Chapter-2 Theoretical Concept

Mobile Phones
A mobile phone can make and receive telephone calls to and from the public telephone network which includes other mobiles and fixed-line phones across the world. It does this by connecting to a cellular network provided by a mobile network operator. In addition to telephony, modern mobile phones also support a wide variety of other services such as text messaging, MMS, email, Internet access, short-range wireless communications (infrared, Bluetooth), business applications, gaming and photography. Mobile phones that offer these more general computing capabilities are referred to as smart phones.

Nokia Corporation

Type: Private Company Industry :Telecommunications Founders of nokia :1871Fredrik Idestam, Leo Mechelin Headquarters :Espoo, Finland Area served :Worldwide Key people :Jorma Ollila(Chairman) President & CEO: Stephen Elope Products :Mobile phones ,Smart phones , Mobile computers Networks, Services Maps and navigation, music, messaging and media, Software solutions Website :Nokia.com

Chapter-3 RESEARCH PROCESS

(1)Problem Identification
The first and the most important step of marketing research is

problem identification. The problem is A number of peoples are not aware about features available in their Nokia Handset. A number of peoples are not aware about how to use that system. Type of difficulty:-Latent Difficulty Sample and sampling units:- Peoples of surat city. Time and Space Boundary:- 08.09.11 13.09.11 and peoples of surat city Characteristics of Interest:-awareness about nokia , awareness about features available in nokia handsets. Environmental condition:-normally conduct survey

1.1 FORMULATION OF RESEARCH PROBLEM

After identifying the research the next step is to formulate the research problem. It is precisely formulation implies a clear statement or definition of the problem. According to our research problem the following points are to be taken in to consideration while formulating the problem. Sample : (100) Time : 1th to 15th November 2012 Space : surat city.

1.2 Hypothesis
H0= Majority of the respondents are not aware about nokia handset. H1= Majority of the respondents are aware about nokia handset. Ho= Majority of the respondents are not aware about features available in nokia handset. H1= Majority of the respondents are aware about features available nokia handset.

Where,

H0= Null Hypothesis H1= Alternative Hypothesis

(2) CHOOSE THE RESEARCH DESIGN

Research Design indicates the methods and procedure of

conducting research study. There are mainly 3 types of

research design:
1) Exploratory Research. 2) Descriptive Research.

3) Causal Research.

The researcher has choose Descriptive research

because researcher is very clear with the problem.

(3) DETERMINING THE SOURCES OF DATA There are two types of data used that is as follows:
Primary data Secondary data

The researcher has to decide whether he has to collect primary data or depend exclusively on secondary data. Sometimes, the research study is based on both secondary and primary data. It is also advisable to evaluate secondary data in detail avoid possible sources of error. Primary data collected with the help of questionnaire and for organizational information secondary data collected with help of Internet and book of research and methodology.

(4) DESIGNING THE DATA COLLECTION FORM

The researcher has collected primary data. The

researcher has used Survey Method for data collection by personal interview.
The data collection tool is Questionnaire, E-mail

(5) DETERMINING SAMPLING DESIGN AND SAMPLING SIZE

Who is to be surveyed?
In the project youngsters were selected to conduct survey.

Sampling method :

For the purpose of the study Non Probability (Convenience) method was used. A survey of 100 Respondents is carried out to know awareness of Nokia Handset.

Sample Size :

Sampling Area :

The area for doing the survey was surat city

(6) ORGANIZING AND CONDUCTING THE FIELD SURVEY

We are conducting personal survey with the help of

friends ,who helps us fill up 50 questionnaire in surat city and other 50 by E-mail survey.

(7) ANALYSE AND INTERPRETE THE COLLECTED DATA

After all the above steps are completed now the

important step is data analysis and interpretation.

Some of the tool are percentage, tabulation, pie-

chart column chart are used for the analysis data. Graphical and tabulation method are used for analysis and interpretation.

Q:1 Do you have Handset?

E-mail survey
Answer No. of Respondents Percentag e

Yes

21

95%

No

5%

Conclusion :-

95% peoples have own Handset. It shows in E mail survey

Q:2 Which companies Handset do you use? Personal survey

No. Of respondent
Nokia Samsung Motorola Other

Answer

No. of Responde nts

67 24 12 29

Percenta ge
44.67% 16% 8% 31.33% 9% 18% 22% 51%

Nokia Samsu ng Motorol a Other

Conclusion :- Most of peoples use Nokia Handset. In above question 51% use Nokia, 18% use Samsung, 9% use Motorola and 22% use others Handset.

E-mail survey
Answer No. of Responde nts
16 0 1

No. Of respondents
Percentag e
80% 0% 5% Samsun g 5% Motorola 0%

Other 15%

Nokia Motorola Samsung

Other

15%

Nokia 80%

Conclusion :- Most of peoples use Nokia Handset. In above question 80% use Nokia, 5% use Samsung, 0% use Motorola and 15% use others Handset.

Q3. Are you aware about Nokia Handset?

Personal survey
60

no. of respondent
Percenta ge
79.10% 20.90% 50 40

Answer

No. of Responde nts

53 14

yes no

30
20 10 0 yes no no. of respondent

Conclusion :- Most of people 79% aware about nokia handset.

E-mail survey
Answer No. of Responden ts 20 0 Percentage

Yes No

100% 0%

Conclusion :- 100% people aware about nokia handset..

Q4. From which sources did you come to know about Nokia

Personal survey
Answer No. of Percentage Responden ts 27 40.30%
8 11 21

No. Of respondent

Advertisement Hording News paper Mouth Publicity

11.94% 16.42% 31.34%

Mouth Publicit y 31% News paper 17%

Advertis ement 40%

Hording 12%

Conclusion :- Most aware about nokia handset thought advertisement 40%, hording 12% , newspaper 16% , mouth publicity 31%.

E-mail survey
Answer No. of Percentage News Responden paper ts
13 2 3 3 62% 10% 14% 14% Hording 10% 14%

no.of respodent
Mouth Publicity 14%

Advertisement Hording News paper Mouth Publicity

Advertise ment 62%

Conclusion :- Most aware about nokia handset thought advertisement 62%, hording 10% , newspaper 14% , mouth publicity 14%.

Q:5 Since, how long are you using Nokia Handset

Personal survey
Answer No. of Responde nts 7 8 13 39 Percenta ge 10.45% 11.76% 19.11% 57.35% More than 1 Year 58%

no. of respondent
3 Month 11% 6 Month 12%

3 Month 6 Month 1 Year More than 1 Year

1 Year 19%

Conclusion :- Most of people use Nokia Handset More than 1 Year.

no. of respondent

E-mail survey

Answer

3 Month 6 Month 1 Year More than 1 Year

No. of Responde nts 4 5 3 8

Percenta ge 20% 25% 15% 40%

More than 1 Year 40% 1 Year 15%

3 Month 20%

6 Month 25%

Conclusion :- Most of people use Nokia Handset More than 1 Year.

Q:6 Give one word that you would like to relate with Nokia
no. of respondent
no. of answer respondent Connectin 27 g People percentage 40%

Other 25% Easy system 20% High quality 15%

High quality Easy system Other

10
13 17

15%
19% 25%

Connec ting People 40%

Conclusion :- Most of peoples(40%) says connecting peoples when listing nokia.

Q:7 Are you satisfy with the Schemes and Offer given by Nokia?

Personal survey
Answer No. of Respondents Percentag e Answer

E-mail survey
No. of Respondents Percentag e

Yes
No

47
20

70%
30%

Yes
No

19
1

95%
5%

no. of response

no. of response
5%
Yes No

30% 70%

Yes No 95%

Conclusion :- Most of peoples satisfy with the Schemes and offer given by Nokia.

Q:8 Are you aware about features available in Nokia Handset?

Personal survey
Answer Yes No No. of Respondents 53 14 Percentag e 79% 21% Answer Yes No

E-mail survey
No. of Respondents 20 0 Percentage 100% 0%

no. of respondent
21%
79%

no. of respondent
0%

Yes No

100 %

Yes No

Conclusion :- Most of peoples aware about features available in Nokia Handset.

Q:9 What are the awareness about following features or System.

Personal survey
Features Voicemail Navigation System Conference System Fully Aware Somewhat Aware Not Aware

36 32 28 59
WAM = Wifi/ fi

24 27 13
Some Not what 17 Aware Aware 10% 36%

7 8 26 0 3 Voicemail
Fully Aware 54%

(1)Voicemail
Internet

Bluetooth

47

Fi
36 24 7

Wi
3 2 1 6

Fiwi
108 48 7 163

=163 67
= 2.43

total-=67

Conclusion :- Most of peoples aware about voicemail available in Nokia Handset.

(2)Navigation System Fi
32 27 8

(3)Conference System Fi
28 13 26

Wi
3 2 1 6

Fiwi
96 54 8 158

WAM = Wifi/ fi

Wi
3 2 1 6

Fiwi
84 26 26 136

WAM = Wifi/ fi

=158 67
= 2.36

=136 67
= 2.03

Total=67

Total=67
Navigation System
Fully Aware 48%

Somewh at Aware 40%

Not Aware 12%

Conference System
Fully Aware 42%

Not Aware 39%

Somewha t Aware 19%

(4)Bluetooth Fi
59 08 0

(5)Internet
WAM = Wifi/ fi

Wi
3 2 1 6

Fiwi
177 16 0 193
Not Aware 0%

Fi
47 11 3

Wi
3 2 1 6

Fiwi
141 22 3 166

WAM = Wifi/ fi

=193 67
= 2.88

=166 67
= 2.48

Total=67

Total=67

Somew hat Aware 12%

Bluetooth
Somew hat Aware 25%

Not Aware 5%

Internet

Fully Aware 88%

Fully Aware 70%

Features

WAM

Voicemail
Navigation System Conference System Bluetooth Internet

2.43
2.36 2.03 2.88 2.48

Internet , 2.48

Voicemail , 2.43 Navigation System , 2.36 Conference System , 2.03

Bluetooth , 2.88

Conclusion :-

Most of peoples Fully and somewhat aware Voicemail and Navigation system. And most of peoples fully aware about Bluetooth and Internet.

Q:9 What are the awareness about following features or System.

E-mail survey
Features Fully Aware Somewhat Aware Not Aware

Voicemail
Navigation System Conference System Bluetooth

9
6 9 14 11
WAM = Wifi/ fi

7
10 7 2
Not 4 Aware 11%

2
2 2 2 2 Voicemail
Fully Aware 50%

(1)Voicemail Internet Fi
9 7 2

Wi
3 2 1 6

Fiwi
27 14 2 43

= 43 18
= 2.39

Somewh at Aware 39%

total=18

Conclusion :- Most of peoples aware about voicemail available in Nokia Handset.

(2)Navigation System Fi
6 10 2 Total=18

(3)Conference System Fi
9 7 2 Total=18

Wi
3 2 1 6

Fiwi
18 20 2 40

WAM = Wifi/ fi

Wi
3 2 1 6
Not Aware 11%

Fiwi
27 14 2 43

WAM = Wifi/ fi

= 40 18
= 2.22

= 43 18
= 2.39

Not Aware 11%

Navigation system

Conference System

Fully Aware 33% Somewh at Aware 56%

Somewh at Aware 39%

Fully Aware 50%

(4)Bluetooth Fi
14 2 2 Total=17

(5)Internet
WAM = Wifi/ fi

Wi
3 2 1 6
Not Aware 11%

Fiwi
42 4 2 48

Fi
11 4 2 Total=17

Wi
3 2 1 6

Fiwi
33 8 2 43

WAM = Wifi/ fi

= 48 18
= 2.67

= 43 17
= 2.53

Bluetooth
Somew hat Aware 23%
Fully Aware 78%

Somew hat Aware 11%

Not Aware 12%

Internet

Fully Aware 65%

Features

WAM

Voicemail
Navigation System Conference System Bluetooth

2.39
2.22 2.39 2.67

Internet

2.53

Internet , 2.53 Bluetooth , 2.67

Voicemail , 2.39

Conference System , 2.39

Navigation System , 2.22

Conclusion :-

Most of peoples Fully and somewhat aware Voicemail and Navigation system. And most of peoples fully aware about Bluetooth and Internet.

Q:10 How often do you use the following facility or system. Personal survey
Features Voicemail Navigation System Conference System Bluetooth Daily 15 17 18 47 46 Weekly 20 10 17 14 9 Monthly 15 18 11 6 7 Voicemail
Never 25% Daily 23%

Never 17 22 21 0 5

(1)Voicemail Fi
15 20 15 17

Internet

Wi
4 3 2 1

Fiwi
60 60 30 17 167

WAM = Wifi/ fi =167 67 = 2.49

Monthly 22%

Weekly 30%

total-=67 10

(2)Navigation System Fi
17 10 18 22

(3)Conference System Fi
18 17 11 21

Wi
4 3 2 1 10

Fiwi
68 30 36 22 156

WAM = Wifi/ fi

Wi
4 3 2 1 10

Fiwi
72 51 22 21 166

WAM = Wifi/ fi

=156 67
= 2.33

=166 67
= 2.48

Total=67

Total=67

Navigation System
Never 33% Daily 25%

Conference System
Never 31% Daily 27%

Weekly 25%

Monthl y 27%

Weekly 15%

Monthly 17%

(4)Bluetooth Fi
47 14 6 0

(5)Internet
WAM = Wifi/ fi

Wi
4 3 2

Fiwi
188 42 12

Fi
46 9 7 5

Wi
4 3 2 1 10

Fiwi
184 27 14 5 230

WAM = Wifi/ fi

=242 67
=3.61

=230 67
= 3.43

1
10

0
242

Total=67

Total=67

Monthly Never 0% 9% Weekly 21%

Bluetooth

Monthly 10%
Weekly 13%

Never 8%

Internet

Daily 70%

Daily 69%

Features

WAM

Voicemail
Navigation System Conference System Bluetooth Internet

2.49
2.33 2.48 3.61 3.43

Internet , 3.43

Voicemail , 2.49 Navigation System , 2.33

Bluetooth , 3.61
Conference System , 2.48

Conclusion :- Most of peoples not use Voicemail and Navigation system. And most of peoples use Conference call, Bluetooth and Internet.

Q:10 How often do you use the following facility or system. E-mail survey
Features Voicemail Daily
4

Weekly 1

Monthly 4

Never 9

Navigation System
Conference System Bluetooth Internet (1)Voicemail

5
2 10 9

3
4 6 2

6
6 2 4

3
5 0 3

Voicemail
Daily 22%
Monthl y 22%

Fi
4 1 4 9

Wi
4 3 2 1

Fiwi
16 3 8 9 36

WAM = Wifi/ fi = 36 18 = 2.00

Weekly 6%

Never 50%

total-=18 10

Q:10 How often do you use the following facility or system. E-mail survey
Features Voicemail Daily
4

Weekly 1

Monthly 4

Never 9

Navigation System
Conference System Bluetooth Internet (1)Voicemail

5
2 10 9

3
4 6 2

6
6 2 4

3
5 0 3

Voicemail
Daily 22%
Monthl y 22%

Fi
4 1 4 9

Wi
4 3 2 1

Fiwi
16 3 8 9 36

WAM = Wifi/ fi = 36 18 = 2.00

Weekly 6%

Never 50%

total-=18 10

(2)Navigation System Fi
5 3 6 3 Total=17

(3)Conference System Fi
2 4 6 5 Total=17

Wi
4 3 2 1 10

Fiwi
20 9 12 3 44

WAM = Wifi/ fi

Wi
4 3 2 1 10

Fiwi
8 12 12 5 37

WAM = Wifi/ fi

= 44 17
= 2.59

=166 67
= 2.17

Navigation System
Never 18% Monthl y 35%

Conference System
Never Daily 29% 12% Weekly 24% Monthl y 35%

Daily 29%
Weekl y 18%

(4)Bluetooth Fi
10 6 2

(5)Internet
WAM = Wifi/ fi

Wi
4 3 2

Fiwi
40 18 4

Fi
9 2 4 3 Total=18

Wi
4 3 2 1 10

Fiwi
36 6 8 3 53

WAM = Wifi/ fi

= 62 18
=3.44

= 53 18
= 2.94

0
Total=18

1
10

0
62 Never 0% Monthl y 11%

Bluetooth
Never 17% Daily 56% Monthl y 22%

Internet

Weekl y 33%

Daily 50%

Weekly 11%

Q:11 Are you aware about the latest high profile handset launch by the Nokia?

Personal survey
Answer No. of Responde nts Percentag e

E-mail survey
Answer No. of Responde nts Percent age

Yes
No

55
12

82%
18%

Yes
No
No 5%

19
1

95%
5%

no. of respondent
yes 18% no

No. of Respondents

82%

Yes 95%

Conclusion :-

Most of peoples aware about the latest high profile handset launch by the Nokia.

Q:12 In future, you want to purchase Handset?

Personal survey
Answer No. of Responde nts 133 17 Percentag e 89% 11%

E-mail survey
Answer No. of Percenta Responde ge nts 18 4 82% 18%

Yes no

Yes no

1
no 74%

total =18 26%

18%

No. of no Respondents

Yes 82%
Conclusion :- Most of peoples wants to purchase handset in future.

Q:13 What are the reason for not using Nokia Handset?

Personal survey
Answer No. of Responden ts 43 26 23 Percentag e 29% 17% 15%

E-mail survey
Answer No. of Responde nts 6 9 3 3 Percentage

Facility Battery Sound clarity

Attractiv e 39%

Facility Battery Sound clarity Attractive

Attractiv e 14% Sound clarity 14%

29% 43% 14% 14%

Facility 29%

58 39% Attractive No. of Respondents

Facility 29%

No. of Respondents

Battery 43%
Sound clarity 15%

Battery 17%

Conclusion :-

Most of peoples not using Nokia Handset because of facility and attractive

Chapter:-4 Finding & conclusions

88% peoples have own Handset. It shows in personal survey.
Most of peoples use Nokia Handset. In above question 45% use Nokia, 16% use 8% use Motorola and 31% use others Handset. Samsung,

Most of people 79% aware about nokia handset

Most aware about nokia handset thought advertisement 40%, hording 12%, newspaper 17%, mouth publicity 31%. Most of people use Nokia Handset More than 1 Year. Most of peoples says connecting peoples when listing nokia. Most of peoples satisfy with the Schemes and offer given by Nokia. Most of peoples aware about features available in Nokia Handset Most of peoples aware about the latest high profile handset launch by the Nokia. Most of peoples want to purchase handset in future.

Most of peoples not using Nokia Handset because of facility and attractive

Conclusions
From the analysis of questionnaire we conclude that awareness

of Nokia Handset is good.

Most of peoples using High rate Nokia Handset but they Dont

know how to operate it and they dont use that facility on regular based.

It is prove that,
H1= Majority of the respondents are aware about nokia handset. H1= Majority of the respondents are aware about features available nokia handset

Chapter:-5 Suggestions
Nokia company have to add new feature in mobile. . Nokia wants to improve their battery life. Nokia company have to increase their marketing strategy.

Nokia wants to increase their phones sound quality.

Nokia wants to change mobile looks make more attractive.

Limitations of Study:
We are carried out survey among only 200

Respondents. It might be answer different if sample size is increases.

The population under study is subjects to

limitations of particular region and represents the information regarding Surat city only.
Analysis and conclusions is made as per

researchers knowledge of concerned project.

Chapter:-6 Bibliography
Websites:1) www.nokiamobile.com 2)www.wikipedia.com books:Book name: Research and methodology. Author name: C.R Kothari. Edition: second Revised edition. Publication: new age international publication Page no.: 10