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Amy Wichelow
Refers to the style of music. When talking about genre in music industry, it is helpful to think in terms of top level genres and subgenre. Rock is a very broad term than encompasses many different types of music, punk, indie, shoegaze, AOR, metal and many more all fall under the top level genre category of rock but can each be considered individual sub-genres.
Experimenting with genre conventions or merging existing genres to create new forms.
Boundaries between genres tend to be well-defined. Genre texts are likely generate pleasure through the reinforcement of predictable elements.
Stage
Genre texts take advantage of audiences familiarity with their conventions by self-consciously drawing attention to their form and style. Often in form of exaggerated or humorous use of generic conventions.
Stage
4 Deconstruction
Genre texts challenge their generic elements by reformulating the conventions breaking, ignoring or altering the shared understanding of the genre.
Animation Daft Punk One More Time http://www.youtube.com/watch?v=FGBhQbmPwH8&safe =active Narrative Katy Perry Hot N Cold http://www.youtube.com/watch?v=kTHNpusq654&safe=a ctive Live You Me At Six The Swarm http://www.youtube.com/watch?v=QTbr89zSNok&safe=ac tive Parody Midnight Beast Tik Tok http://www.youtube.com/watch?v=n3gFGu9yF34&safe=a ctive Surreal Katy Perry California Gurls http://www.youtube.com/watch?v=F57P9C4SAW4&list=P Lz68cPKdtIOxcO2jNfWrKN4qY6QyDvw_&index=11&safe=active