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    Wolf's Rain
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    The document discusses the relationship between the Olympic Games and its sponsors. It provides details on the different types and levels of sponsors, what sponsors bring to the Olympics through funding and support, and what marketing opportunities the Olympics provides for sponsors in terms of promoting their brands globally and gaining customers. The relationship is described as mutually beneficial with sponsors playing a vital role in the success of the Olympics and the Olympics helping sponsors enhance their brand images and gain long-term customer loyalty.

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    The document discusses the relationship between the Olympic Games and its sponsors. It provides details on the different types and levels of sponsors, what sponsors bring to the Olympics through funding and support, and what marketing opportunities the Olympics provides for sponsors in terms of promoting their brands globally and gaining customers. The relationship is described as mutually beneficial with sponsors playing a vital role in the success of the Olympics and the Olympics helping sponsors enhance their brand images and gain long-term customer loyalty.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPT, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    14 visualizzazioni17 pagine

    Marketing

    Caricato da

    Wolf's Rain
    The document discusses the relationship between the Olympic Games and its sponsors. It provides details on the different types and levels of sponsors, what sponsors bring to the Olympics through funding and support, and what marketing opportunities the Olympics provides for sponsors in terms of promoting their brands globally and gaining customers. The relationship is described as mutually beneficial with sponsors playing a vital role in the success of the Olympics and the Olympics helping sponsors enhance their brand images and gain long-term customer loyalty.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPT, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 17

    Next Innovation

    1. 2. 3. 4. 5. 6. 7. Dang Thi Lien Trinh Ngoc Hong Anh Hoang Vu Duong Nguyen Tung Anh Nguyen Minh Khoi Nguyen Thi Hien Luong Thi Ngoc Anh Page 1

    13

    The olympics: Branding on global stage

    The Olympics logo is one of the worlds most powerful brands.

    Page 2

    Ountline

    1. Case summary 2. Answer 3 questions 3. Disscussion

    Page 3

    Case Summary

    Page 4

    Question 1
    Describe the relationship between the Olympic Games and its sponsors? Answer: + List of Sponsors for the Olympics. + What sponsors bring to the Olympic game? +What benefits the Olympics brings to the sponsors?

    Page 5

    List of the sponsors


    Different types of sponsors: + Worldwide sponsors: 11 companies

    Page 6

    List of the sponsors


    Different types of sponsors: + Tier one partners

    Page 7

    List of the sponsors


    Different types of sponsors: + Supporters

    + Suppliers

    Page 8

    What sponsors bring to the Olympics?


    The Olympic partners play a vital role in the success of the Olympics: + Funding Olympic teams and athletes + Supplying facilities, technology and expertise

    Page 9

    Page 10

    What sponsors bring to the Olympics?


    The Olympic partners play a vital role in the success of the Olympics: + Promoting the Olympics values globally

    Page 11

    What sponsors bring to the Olympics?


    + Delivering sustainable solutions to the infrastructure and environment + Creating lasting legacies for local communities + Engaging youth and active lifestyles + Supporting grassroots sports

    Page 12

    What the Olympic Games brings to the sponsors?


    Olympics brings Sponsors the chances for doing marketing globally through many means Sponsorship of big events like Olympic in particular can be especially effective as a marketing tool: + Gives the opportunities for companies to enhance images

    Page 13

    What the Olympic Games brings to the sponsors?


    + Helps companies to gain a certain amount of customers and reach some target market.

    Page 14

    What the Olympic Games brings to the sponsors?


    + Not only to benefit in the short term through the
    financial benefits and generation of brand awareness, but also to provide a long-term benefit in the form of brand loyalty. Eg: the naming right in the stadium

    Page 15

    Conclusion
    In short, we can say that the relationship between sport event like Olympic Games and Sponsors are: a prime example of organizational mutualism. + Trust + Commitment satisfaction + Control mutuality

    Page 16

    Question 2
    Discuss the marketing opportunities for partner business and suppliers to the Olympics? + Olympic is place to sponsors and suppliers advertise their companies

    Page 17

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