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Assignment 2
Task: International advertising campaign for the
German market to promote the Annapurna and
Everst region in the Himalayans in Nepal.
Client: HELIWORLD
Budget: €709.290,-
Competitive regions:
Alaska
Canada
New Zealand
Client Objective: Increase German tourism
in Annapurna and Everest region in the
Himalayans.
Opinion Opinionated
Exclusivity
Personal Challenge
Experience
Choosing the most cost-effective media to achieve
the necessary coverage, and number of exposures,
among the target audience
Magazines
Ski Magazin - skiers
Playground Magazine – snowboarders
Television
Extreme Sport Channel
Posters
Strategic locations
Internet/ Web advertising
www.jeremyjones.net
banners
Frequency - 5 OTS are needed before any reasonable
degree of impact is achieved 20-30 peak transmissions
Flighting - involves intermittent and irregular periods of
advertising alternating with shorter periods of no
advertising.
Advantantages: heavier weight, little waste, unified
campaign.
Magazines
2 magazines once a month
Television
30 weeks of one advertisement during special events
Posters
on 300 locations with 1000 flyers each
Internet/ Web advertising
195 hours of banners and optimum use of free blogs
Total Budget (September-May) €709.290,-
Magazines CPT: €60,49 OTS 18
Frequency: once a month
Costs: €141.165,-
Television OTS 30
Frequency: once a week for 30x per year
Costs: €480.000,-
Posters
Costs: €73.500,-
Internet/ Advertisements
Frequency: 5 hours per week total of 195 hours in the period
of advertisement
Costs: €14.625
Thank you