Med Net.

com
INTRODUCTION
Med Net is an award winning site that provides free health inf ormation to consumers. The main source of its income is through advertisers. The three basic goals of Med Net.com are: 1. To provide scientifically based medical information. 2. No charges for surfing information. 3. To generate profit from advertising. Med Nets website is easy to navigate, accessibly written and vividly presented content. Med Net has monthly visitors of 4.3 million.

IMPORTANT PLAYERS IN THE MARKET

Med Net. Com

MARVEL

WINDHAM PHARMACEUTICALS

STERNGTH OF MED NET.COM

THE SURVEY TABLE BASED ON 25,500 VISIOTRS.
VISITORS OF MED NET.COM 85% REPETATIVE VISITORS OF MED NET.COM 93%

Its content is developed by 24 trained journalists, doctors, desi gners, and administrators. Med Net has input from the faculty of a prominent medical sch ool, news agencies. Advertisement on Med Net proposed specific and immediate solution to health concern. Visitors usually cover many areas of the site besides the infor mation they are looking for.

MARVEL

A large search engine, with contextual or pay- per- cli ck, banner advertising model. Advertiser paid website owner only when visitors clic ked on an advertisement. The method use to measure result of this kind of adve rtising model is CTR. Advertisers from general interest website were well c onvinced by this advertising model.

SITUATION ANALYSIS

To show 57 million impressions of Windham, marvel need 19 milli on visitors. To show 17.2 million impression of Windham, Med Net require 4. 3 million visitors. Therefore to expose19 million impression, Med Net required only 14.25 visitors. If we go for Exhibit 3 then survey among 25,500 visitors shows th at 85% believe that Med Net provide more useful remedies and in formation than any other. Again exhibit -3 shows marvel need 19 million visitors to get 798, 000 click. Med Net need only 6.65 million visitors to get same no. of click. Among that 85%, 93% are repetitive visitors.

 No. of visitors will definitely reflect on total cost.

STRATEGIES NEED TO BE APPOINTED

It needs to attract more visitors. It needs to generate more returning traffic to its site. It need to value new offer with community tools and communi cation outlet. It should attract different type of advertisers, not only pharmac eutical. They can flash the contact details of top physicians from prom inent medical schools. They can go more demographically like in men/women sector they can give visitors option to select particular age group. They can provide direct video calling link to specialist.