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INTRODUCTION
CHECKLIST
EXAMPLES
SOFTWARE
Overview
What is Added Value Analysis? Who is involved? Why is AVA effective? How is it performed?
What is an AVA?
An Added Value Analysis (AVA) is a systematic observation with the aim of: focusing everyone's energy on essential activities improving effectiveness of all activities by streamlining decision making and improving accountability achieving lasting improvements by eliminating nonessential tasks building commitment to ongoing improvement by involving staff in the process
The AVA study is not: An attempt to get people to work harder A way of getting the same workload done with fewer people An attempt to reduce the quality of the work to the detriment of the business
Who is involved?
All relevant Marketing, Sales and Supply Chain functions, i.e. Marketing manager Product / Brand manager Key Account Manager (KAM) Supply chain managers Any type of supporting function related to Marketing and Sales
The participants generate the improvement idea in conjunction with the team and idea analysis
(This Survey)
100% Knowledge
INTRODUCTION
CHECKLIST
EXAMPLES
SOFTWARE
How is it performed?
Overview in 4 steps
Preparation with the unit heads Analysis of activities Idea generation Action plan
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- Meet with the Unit / Department Heads - Explain how the study is carried out - Explain the role of the organization and the expected benefits - Explain timetable and key dates - Show examples of results from previous projects - Show example of documents to be used (ie: AVA form)
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Analysis of activities
Preparation phase
- Define the areas of the Company to analyse and the names of people that are going to receive the AVA - Define the AVA form(s), adapted for the market - Make the computer ready to input the data once the AVAs are received - Prepare a cover letter and a sheet with instructions on how to fill out the AVA
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Analysis of activities
AVA collection phase
- Send in a close envelope AVAs to participants - Once AVAs are received verify their correctness - contact authors to solve compilation errors, if any
Analysis of activities
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Idea generation
Action Plan
- Define timetable for implementation considering also pilot initiatives - Define resources needed - Start implementation
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Tips ...
Don't underestimate the time needed Test the forms before sending them out by someone from the local Market Inform people that no names will be disclosed and that results will be analysed in aggregated form
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INTRODUCTION
CHECKLIST
EXAMPLES
SOFTWARE
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OTHERS
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CONSUMER RELATED ACTIVITIES NPD STRATEGY SALES SUPPLY CHAIN MARKET VISITS MEETINGS
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80
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PROMOTIONS 4.2%
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New product development involves 14.5% of brand management time However time spent on each specific activity is low
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TASTING 0.7%
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INTRODUCTION
CHECKLIST
EXAMPLES
SOFTWARE
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