Scribd Logo
Carica

Benvenuto in Scribd!

  • FIND IT ALL Anna Rasa, Laura Cabrero, Manolo Azor, Mario Carvajal

    Caricato da

    Silvana Hurtado Labra
    113 visualizzazioni23 pagine
    1) FindItAll is a Spanish company founded in 2013 that develops a product and mobile app to help users locate lost objects. They have 50 employees and are based in Spain. 2) Their SWOT analysis notes strengths in sticker adaptability and a qualified scientific team, but weaknesses in marketing difficulties and lower competitiveness. Opportunities include avoiding duplicate purchases and alliances, while threats include similar products and changing markets. 3) Most survey respondents said they would find a lost object locator product useful. The app and stickers are aimed at smartphone users and available inexpensively in many stores.

    Descrizione originale:

    Titolo originale

    FIND IT ALL Anna Rasa,Laura Cabrero,Manolo Azor, Mario Carvajal

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Formati disponibili

    PPTX, PDF, TXT o leggi online da Scribd

    Hai trovato utile questo documento?

    Questo contenuto è inappropriato?

    Segnala questo documento
    1) FindItAll is a Spanish company founded in 2013 that develops a product and mobile app to help users locate lost objects. They have 50 employees and are based in Spain. 2) Their SWOT analysis notes strengths in sticker adaptability and a qualified scientific team, but weaknesses in marketing difficulties and lower competitiveness. Opportunities include avoiding duplicate purchases and alliances, while threats include similar products and changing markets. 3) Most survey respondents said they would find a lost object locator product useful. The app and stickers are aimed at smartphone users and available inexpensively in many stores.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    113 visualizzazioni23 pagine

    FIND IT ALL Anna Rasa, Laura Cabrero, Manolo Azor, Mario Carvajal

    Caricato da

    Silvana Hurtado Labra
    1) FindItAll is a Spanish company founded in 2013 that develops a product and mobile app to help users locate lost objects. They have 50 employees and are based in Spain. 2) Their SWOT analysis notes strengths in sticker adaptability and a qualified scientific team, but weaknesses in marketing difficulties and lower competitiveness. Opportunities include avoiding duplicate purchases and alliances, while threats include similar products and changing markets. 3) Most survey respondents said they would find a lost object locator product useful. The app and stickers are aimed at smartphone users and available inexpensively in many stores.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 23

    MANOLO AZOR LAURA CABRERO MARIO CARVAJAL ANNA RASA

    INTRODUCTION
    TYPE MANUFACTURER FOUNDERS COUNTRY OF ORIGIN INTRODUCED AREA SERVED EMPLOYEES WEBSITE HARDWARE FIND IT ALL. SL Sr.AZOR,Sra.CABRERO, Sr.CARVAJAL and Sra.RASA SPAIN 2013 OUR COUNTRY (SPAIN) 50 www.finditall.com

    SWOT ANALYSIS
    STRENGHTS
    improve implementation

    WEAKNESSES
    difficulties of making the product be known

    INTERNAL

    sticker are more flexible and

    adaptable.
    highly qualified scientific team lower cost. we can find the product in

    Very high advertising capital.


    We are a weak competitor.

    many stores.

    THREATS
    Competidors offering a similar

    OPPORTUNITITES
    Advantages of current situation that the people would not buy the objects two times. Possible alliance and mergers. New product developement. Exclusivity and innovation.

    EXTERNAL

    product. Exisitence of substitute product. Changing conditions of the market.

    MARKET STUDY
    Would you like to find a product on the market to find lost objects?
    0.9 0.8 0.7 0.6

    0.5
    0.4 0.3 0.2 0.1 0 YES NO NOT SURE

    MEN WOMEN

    SEGMENTATION

    PRINCIPAL CONSUMER

    POSITIONING

    COMPETITION

    RESEARCH AND DEVELOPMENT

    FIRST

    SECOND

    THIRD

    MARKETING MIX

    PRODUCT

    PRODUCT

    PRODUCT
    APP

    PRICE

    = 9,95

    PLACE

    PROMOTION

    PROMOTION

    ACTION PLANS

    ACTION PLANS
    IKEA

    GET OUT IN THE TELEVISION SERIES

    STRATEGIC GOALS

    BUDGET
    AMOUNT

    Analyst and Public Relations Press releases (outsourced) Shipping press releases TOTAL
    Online Marketing and Web Site Design Online Advertising Content Management System (hosted) Website development, hosting, updates TOTAL Advertising Advertising design Print advertising placements Advertising radio, television, outdoor TOTAL Events and trade shows Event Sponsorship Posters and advertisements Audio / video Entertainment for customers / potential customers Digital media (USB sticks, CD business cards, etc..) TOTAL Direct Marketing Creative design Direct Mail Program Expenditure on advertising and maintaining social media pages TOTAL SUMMARY OF TOTAL Public Relations Online Marketing and Web Site Advertising Events and trade shows Direct Marketing TOTAL

    6.000,00 1.500,00 7.500,00

    15.000,00 10.000,00 15.000,00 40.000,00

    12.000,00 20.000,00 15.000,00 47.000,00

    14.000,00 2.000,00 1.400,00 6.000,00 15.000,00 38.400,00

    10.000,00 5.500,00 4.500,00 20.000,00

    7.500,00 40.000,00 47.000,00 38.400,00 20.000,00 152.900,00

    CONCLUSIONS
    It is a product that look for lost objects.

    It is avaliable on the mobile application and a few


    sticks. It is for at all those who have a smartphone. It is so fast, cheap and easy that everyone can use it. You can buy this product in too many places.

    We have powerful actions planed to promove it.

    THANK YOU

    Potrebbero piacerti anche