Trinidad Medical Aid

Delivering to your doorstep

Arundranath Mahase Kerry Wilson Nigel Garcia Cleve Chadee

Confidential

Business Model Canvas

Key Partners
Ministry of Health Ministry of the People and Social Development (NIPDEC) Ministry of Planning and Sustainable Development C40 Central Stores Pharmacies

Key Activities
Processing of customer requests Locating of medications Procurement

Value Proposition
Convenience Reliability Saves time and money Omits hassles in Sourcing Medications.

Customer Relationships
Loyalty Personal interaction Social Media Word of mouth

Customer Segments
Patients of Public Health Institutions CDAP users outside of Public Health institutions.

Delivery of medications

Public users interested in the service

Key Resources
Staff/Labor Location Transportation/Vehicle Stationary cost

Channels
delivery

Cost Structure
Rent Wages Transport maintenance Fuel

Revenue
Exclusive Government Contractual Agreement Special Requests (Disaster Relief etc.) Non-Govt payments by set fees

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Test for value Proposition & Pass/Fail tests Value Proposition
Oral Interviews and questionnaire with persons willing to use the service.

Pass/Fail Tests
Oral Interviews and questionnaire

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Value Proposition pain/gain
Pain
End challenges in having to source medication. Ease frustrations in traversing to get medicine such as wasted time, effort and money. Provide savings as best prices are compared for the customer. Ease frustrations for the underprivileged in knowing they can access meds otherwise made unavailable to them

Gain
Contented customers, as time, effort and even money are saved! Make life easier especially for the elderly, disabled, infirmed and those caring for them.

Easier and more efficient alternative to the present system of acquiring medication.
Easing difficulties in obtaining hard to find medication.

Value Proposition features/Benefits

Service Features
Convenient and reliable delivery to your front door or requested location Same day delivery service/ rush orders facilitated Sourcing of medication that may not be readily available especially to those who access public healthcare and CDAP Providing price comparison so that the best deals are obtained for paying customers. Reminders sent via text messaging or email for medication renewal.

Trinidad Medical Aid

Service Benefits

Convenience of home delivery Ease of access in acquiring hard to find medication Competitive pricing Accessibility especially for the underprivileged

Reassurance for customers in knowing required medication will be obtained.

Reliability in knowing ongoing prescriptions will be monitored and fulfilled.

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Features Translated into Benefits
Features Benefits Importance

Delivery to your front door

Convenience

Moderate

Same day delivery service Sourcing of medication that may not be readily available

Convenience Ease of access

Moderate High

Providing price comparison

Competitive pricing

High

Government subsidized medications

Accessibility

High

Reminders for medication renewal.

Reliability

Low

Auto refills facilitated

Reliability

Moderate

CDAP customer database used to ensure those products are always in stock.

Reassurance of access

High

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Minimum Viable Product
Core Problem: Difficulties in acquiring medication, due to unavailability, cost and/or immobility. MVP description: Sourcing and Delivery service of medicine. MVP features:

Sourcing of medication that may not be readily available especially for those who access public health care
Providing price comparison so that the best deals are obtained for paying customers. Convenient and Reliable delivery service.

Trinidad Medical Aid Here is what we learned about our value proposition from talking to our first customers?
25 oral interviews were carried out with potential customers. Of the 25 users, all were interested in such a service. 15 of those said that they were willing to pay for the service. Average price customers were willing to pay for the service was found to be $20 per delivery. It was found, that of the 25 interviewed 20 of them access Public Health and 15 of them benefiting from CDAP.

Hypothesis: Heres what we thought

Accessing meds is a definite pain

Reasonable number of people would be interested in having meds delivered

Delivery would be the regular 8am 4pm job

Revenue stream would be easy to set up This is a unique service
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Experiments: So heres what we did

Researched methods for doing feasible experiments Created an experiment to target our value propositions Interviewed people who we thought would be potential customers Collated our findings

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Results: So heres what we found

People agree that accessing meds is a pain Most people would like to have this service Working people prefer that their deliveries be done when they get home from work, i.e. at night Everyone wants to pay via different methods

The service will be exclusive, no competition

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Next Steps
Adjust hypotheses to reflect results obtained from experiments Conduct additional experiments to test new hypotheses

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Trinidad Medical Aid Delivering to your doorstep