HISTORY

Founded in 1926. The man behind BAJAJ: JAMANALAL BAJAJ. He valued honesty over profit, actions over words and common good over individual gain. KAMALNAYAN BAJAJ, in 1942, diversified it into various manufacturing activities. 1931, started as sugar manufacturing factory. 1945, turned as the BAJAJ AUTO. RAHUL BAJAJ took charge of business in 1965 Worth US$ 3 billion

Quick Facts
Founder Year of Establishment Industry Business Group Jamnalal Bajaj 1926 Automotive - Two & Three Wheelers The Bajaj Group

Presence Distribution network covers 50 countries. Dominant presence in Sri Lanka, Bangladesh, Columbia, Guatemala, Peru, Egypt, Iran and Indonesia. Joint Venture Kawasaki Heavy Industries of Japan

BAJAJ AUTO
Manufacturers of Scooters, Motor Bikes, 3Wheelers, Spare parts. Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. Initially it used to import the two wheelers from outside, but from 1959 it started manufacturing of two wheelers in the country. It is India's largest and the world's 4th largest two- and three-wheeler maker

Motorcycles Platina XCD 125 DTS-Si XCD 135 DTS-i Discover 135 Pulsar 150 DTSi Pulsar 180 DTS-i Pulsar 200 DTSi Pulsar 220 DTS Fi

Avenger 200 DTSi Scooters

Kristal Commercial Vehicles GC MAX RE 2S

RE 4S
RE DIESEL MEGA

Timeline of new releases

1971 - three-wheeler goods carrier 1972 - Bajaj Chetak 1990- Bajaj Sunny 1997- Kawasaki Bajaj Boxer 1998 - Kawasaki Bajaj Caliber,legend,Bajaj Spirit 2000 - Bajaj Saffire 2001 - Eliminator, Pulsar 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke 2006 - Bajaj Platina 2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi , XCD 125 DTS-Si

PRODUCT
KAWASAKI NINJA

AWARD
BIKE OF THE YEAR AND 2 WHEELER OF THE YEAR

PULSAR 135LS

VIEWER CHOICE OF THE

YEAR/ BIKE OF THE YEAR

BAJAJ DISCOVER BAJAJ AUTO

BEST TV COMMERCIAL BEST ADVERTISEMENT MOST TRUSTED BRAND2 WHEELER MOST POPULAR AMONGST YOUTH

BAJAJ NEWS | Bajaj Auto gets Chinese patent for ExhausTec technology Kawasaki Ninja 250 R wins the coveted Indian Motorcycle of the Year (IMOTY) for 2009 Pulsar 135LS crowned as 2009 ET-ZigWheels Bike of the year. Bajaj Auto launches much awaited Kawasaki Ninja 250R Best 250cc motorcycle in the world Bajaj Discover DTS-Si sets a New Launch Record sells 1 Lakh bikes in first 50 days of launch A Quarter of Records for Bajaj Auto highest ever turnover of 2909 crore, highest ever exports of 224334 vehicles and highest ever net profit of 403 crore.

Bajaj Auto V/s Hero Honda

Comparison . Attributes Bajaj Auto Hero Honda- NET PROFIT MARGIN(%) 7.40 10.30 LAST DIVIDENT (%) 220 1000 RETURN ON AVG. EQUITY 38.92 33.72 GROSS PROFIT MARGIN(%) 11.06 12.75 . COMPARISON ATTRIBUTES BAJAJ AUTO HERO HONDA SALES(2009) 8893(CR) 12534(CR) MKT CAP 21448(CR) 32400(CR) SHARE HOLDING (PROMOTERS) 49.6% 54.96% .

CONCLUSION
oBAJAJ AUTO NET PROFIT MARGIN IS LOWER THAN HERO HONDAS oRETURN ON AVG EQUITY OF BAJAJ AUTOS IS MORE THAN HERO HONDA oMARKET CAPITAL OF HERO HONDA IS ALSO MORE THAN BAJAJ AUTO. oBAJAJ AUTOS FINANCIAL POSITION IS NOT AS PER STD. oWORKING CAPITAL RATIO IS NEGATIVE FOR ALL THE YEAR WHICH IS NOT GOT FOR THE COMPANY oCURRENT RATIO AND LIQUID RATIO IS ALSO SHOWING A DECREASING TREND

COMMUNITY SERVICE
JankiDevi Bajaj Gram Vikas Sanstha. Samaj Seva Kendra. Kamalnayan Bajaj Hospital.