BUSINESS PLAN OF PLIST MUMBAI

Business Partners
Rajesh Modak :1214AMS056 Farhan Mirza :l1214AMS008 Ganesh More :1214AMS057 Faisal Farooqui :1214AMS21 Bakzarin Khan :1214AMS

OBJECTIVE
Entrepreneurial venture generating employment to others To earn volume profits To provide best quality of cctv security solutions in reasonable price To Meet & Exceed Customer's Expectations so as to ensure a sustainable business relationship. To place our self as a benchmark in the society for youngsters

BUSINESS PLAN OF PLIST MUMBAI

Specialize in providing its customers an innovative and quality alternative to the security, power & Corporate gifts with the convenience of end to end service.

A brand that deals in to a wide range of products and services

"PLIST's objective is to establish itself as the pre-eminent global manufacturer and marketer of Security systems, power equipments and corporate gift items, and technology based fastening systems."

INDUSTRY ANALYSIS
Future Outlook & Trends:

The growing incidences of terrorist attacks and other criminal activities have significantly changed the perception of the Indian consumers, who now look for better and advanced safety and security solutions.

Competitors: POSITRON SUN TELECOM SYSTEM UNITECH SOLUTION BJ AUTOMATION INDIAN SECURITY SYSTEM SPS INDIA ZICOM

MARKET RESEARCH
IR BULLET CAMERA A: 420 TVL & 1/3 SONYCCD
3700
3600 3500 3400 3300 3200 3100 3000 2900 2800 2700 Plist ZICOM UNITECH SOLUTION PRICE

IR BULLET CAMERA
D: 600 TVL & 1/3 SONY CCD
6000

5000

4000

3000

2000

1000

0 Plist Price SUN TELECOM SYSTEM PRICE BJ AUTOMATION PRICE

DVR: 4ch video 1ch output

10000 9000 8000 7000 6000 5000 4000 3000 2000 1000 0 Plist POSITRON SUN TELECOM SYSTEM UNITECH SOLUTION ZICOM

PLIST MUMBAI (TRADING PLAN)

HARBOUR
PLIST MUMBAI Near Mahindra and Mahindra Park, Old Agra Road, Ghatkopar (W),

CENTRAL

WESTERN

PEST ANALYSIS
Political :
New gov. policy for regulating security serveliance at market level

for shops and establishment to be made mandatory

Economic:
IT advancement paying way for cheap hardware and software

Social:

Security needs from Maslow hierarchy theory

Technological:
A huge rang of cameras for security and wireless technology

Requirements
Business license: - it includes complete legal

documentation and certificate. Promotional items: - it includes complete office statup accessories. Training: - training technicians and delivery boyz based Material: - as per the product list negotiated & called upon. Customers leads: - due to promotional activities. Branding: - plist will do branding according to the performance (sales and advertisement )

 Mission-

MARKETING PLAN

we will build a unique platform for our employees and facilitate them with superior products and services, striving to surpass our competitors in quality, innovation and value, and elevating our image to be come the most innovative brand in security. The Choice for buying security we will become the destination for Indians, offering the convenience of multiple choice and channels, and providing a high touch service experience that helps create lifelong customer relationships. We will expand our presence in direct selling and lead the reinvention of the channel, offering an entrepreneurial opportunity that delivers superior earnings, recognition, service and support, making it easy and rewarding to be affiliated with some global brands and elevating the image of our industry.

Sales Plan-

B2B,B2C

MARKETING MIX
Place
PLIST Mumbai, Ghatkopar (w)

Price variety of product.so variety of price The price rang is 1000 to 3000

product Huge list for variety of security system

Promotion Advertisement through ..

Management Summary
With a good team of young executives and a small team of casual

workers.

As the company grows, staff will be taken on to fill positions as

deemed necessary.

Most of our employees will be on the performance basis. This will hold our payroll burden lesser. And will contribute to the minimum overheads.

But, our employees will be paid more the average sale of

employees at most other companies, thereby making them more content workers, which should lead to a more satisfied customer base.

FINANCIAL PLAN

Budget
Business license and registration:135000 Office rent: 15000per month (150000) fixed

deposit Initial Promotion and advertisement cost : 50000 Budgeted Electricity bill :42000 p.a Material (product) : as per the order of the customer Miscellaneous exp : 36000 p.a

SWOT ANALYSIS
STREANTHVariety of product
Strong, consistent management

Strong support from organizations that benefit from CCTV services

WEAKNESSLimited awareness of CCTV and its value among the general public limited customer centric market

OPPORTUNINYMore effective marketing of CCTV features and benefits Upgrade technologies

New technologies the company could adopt

THREATSShift from broadband to wireless technology Perception of the people cctv

APPENDICES
Plist mumbai analysis of the price list List of product