EFFORTS BY: A.Mounika Sheetal Reddy (13A1HP111) A.

A.Bharath Chandra Reddy (13A1HP109) Divya Kesharaju (13A1HP043) Kaushal Sood (13A3HP033) Saketha Pingali (13A1HP034) Manmeet Singh (13A1HP108 Abhinav Gupta (13A2HP016)

 Corporate Social Responsibility is a form of corporate self-regulation integrated into a business model . Types of CSR:
- Responsive CSR depends on being a good corporate citizen and addressing every social harm that a business creates - Strategic CSR Identify a small number of social impacts where the company can make a significant contribution to society while improving the long-term competitiveness of its business

Vision Working together to create brands people love.

1824 - Founded in Birmingham, UK 1861 - Founded factory in Bournville 1862 to 1920 Expansion and Inclusion of new products 1921 Opened first overseas factory in Tasmania 1948 Entered Indian market 1969 merged with Schweppes 2004 - First Complete report on CSR (covering environment, health and safety) 2008 Cadbury and Schweppes demerged 2010 Acquisition by Kraft foods for 18.9 bn$

 Cadbury India enjoys a value market share of over 70% in the chocolate category. Operates in more than 60 countries. 35000 direct and indirect suppliers. 70000 work force. No.1 position in 20 of the 50 largest confectionery markets across the globe.

 Akshaya Patra
Cook and distribute food to over 10000 students every week.

Sarvam
Redeveloping POOTHURAI & PERAMBAI, villages affected by Tsunami crisis. Holistic approach providing: Education Health Economic Development Vocational training Organic Farming

 Commenced in Jan this year in partnership with an NGO RUCHI. Education to children of migrant workers through Non formal schools. Reaches out to over 400 poor and marginalized families. Provides Basic and higher education.

Launched in 1999 Cadbury adopted the village Gurikha. Fresh drinking water, clinics, vet services. Special focus on women empowerment More than 10 self help groups with monthly savings of about 50000.

 Cadbury launched a corporate social responsibility Web site called DearCadbury.com, which provides consumers information on ethical sourcing, responsible consumption and the environment. The site features Cadburys 2007/08 Corporate Responsibility and Sustainability report, which revealed that the company has reduced

carbon emissions almost 4 % to date; Cadbury is aiming for a 10 %

reduction by 2010. Cadbury also reported that it has met its 2007 goal of reducing water use by 10 %. MAKE A WISH :
During Christmas, colleagues played Santa Cause, fulfilling the wishes of 50 HIV positive children

Over 500 wishes have been fulfilled so far of such Children.

 Inaugurated a water scheme for Induri village in 2011 Factory).

With a storage capacity of 1.5 lakh liters it provided safe drinking water to 11000 villagers.

Constructed a check dam to store the rainwater in Bangalore factory

Replenishes ground water Acts as a source for bore well Attracts migratory birds

 Pioneering cocoa cultivation in India (Kerela)

Bangalore factory: the sun shines at night

Acknowledged as 'Preserver of Environment
Use of solar panels to light the streets outside the factory during the night

As part of Cadburys Purple Goes Green program, the

company committed to a 50 % absolute reduction in carbon emissions by 2020.

The emissions targeted by the Cadbury Guide to Low Carbon

Dairy Farming CO2, methane and nitrous oxide, which contribute 23 %, 25 % and 52 % of emissions from the

average dairy farm, respectively.

 Corporate Responsibility is one of the things that

makes Cadbury special. Its been integral to our business for nearly 200 years since the Cadbury

family first sought to be a force for good in

troubled times. That sense of ambition remains at Cadbury today.

- Todd
Stitzer CEO Cadbury

Cadbury publishes a CSR report every two years, highlighting all of its CSR activities. Total involvement of top management shows how serious the company is about its CSR activities

The launch of dearcadbury.com signifies that Cadbury has dedicated a whole new website
to its CSR

This shows genuine efforts on the part of Cadbury to make CSR initiatives an integral part of their day to day working

The initiative Purple goes Green sets stringent targets for the company to be achieved by 2020 (aiming at Carbon cuts and water conservation)

The Dow Jones Sustainability Index in 2008 Cadbury received a score of 75% the highest

ever score for the company and against an industry average of 48%
The Carbon Disclosure Project in 2008 Cadbury performance was rated as best in class and the company has been reporting since launch of the project in 2003