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Profile of the

INDIAN TERRAIN
brand
“INDIAN
TERRAIN”
INDIAN TERRAIN was launched in 2000 by
Rs. 100 crore Celebrity Fashion Ltd.
Has already clocked Rs. 35 crore within 4
years of launch
 Brand has a growth of 15 % every year
It is reported as one of the fastest growing
brand in the category.
 product strength is its quality and styling
 Brand ambassdor is Kunal Kapoor.
COMPETITION

• Brand is competing for space in the Rs 800


crore premium men’s apparel market in India
.
• Main competitors are
Van Heusen
Lious Phillippe
Arrow

Color Plus
TARGET MARKET

• Target market is men aged 25-40


• One who has an individualistic persona
• one who is a global Indian
PRODUCT POSITIONING

•INDIAN TERRAIN was initially positioned as


wear to work brand
•INDIAN TERRAIN is positioned as a brand for
the global Indian
•Product is positioned as a stylish brand with
focus on design and having an eye on fashion.
•Current positioning is tying the brand to
being true to oneself.
OTHER FINANCIAL
STRENGTH
•Anil Ambani has bought some stake in
Celebrity Fashion which shows that the brand
has serious backing to fund its growth
•Bennet Colemann & Co ( Times of India
Group) has also a 12 % stake in the company.
•Brand has been following a policy of opening
exclusive showrooms as well as retailing
through multi-brands outlets
• Celebrity has tied up with the retailing chain
, Shopper’s stop , for stocking its products.
•Brand has plans to open 85 exclusive stores
by 2010.
•Brand is available in 46 towns at 260 retail
stores.
3 DIFFERENT OFFERINGS FOR
DIFFERENT SEGMENTS

• INDIAN TERRAIN premium apparel


• The Terrain Traveller
• Terrain sport - celebrity
INDIAN TERRAIN – SHIRT
RANGE
1. Full sleeves shirt- Benny Ls . Price – 769
2. Half sleeves shirt check 11Ss. Price 699

3. Half sleeves shirt check 10 Ss. Price 699


4. Half sleeves shirt Coleman Ss. Price 769

5. Half sleeves shirt Coleman Ss. Price 769


6. Half sleeves shirt check 10 Ss. Price 699
INDIAN TERRAIN –
TROUSERS RANGE
1. Pleated trouser ANDERSON – Rs. 1199

6. Flat front trouser CLARK – Rs.1195


3. Trousers – Wendell- Rs. 1399

4. Pleated trouser ANDERSON – Rs. 1199


5. Trousers BAXTER grey- Rs. 1299

6. Trousers Baxter khaki- Rs.1299


7. Trousers Clark- Rs.1195

8. Trousers Pollock Dark Grey- Rs.1399


9. Flat front trouser HENYO- Rs.1499

10. Flat front trouser CASTELLO- Rs.1499


11. Trousers CANNOVA Black – Rs. 1399

12. Trousers CANNOVA Brown- Rs.1399


13. Trousers CANNOVA Khaki- Rs.1399

14. Trousers Pollock Coffee-Rs.1399


INDIAN TERRAIN –
ACCESSORIES
1. Belt- Congo – RS. 799

2. Travel duffle- Monaco – RS.3999


3. Belt Nile – Rs. 799

4. Gym bag Stallone – Rs.3999


5. Belt Congo- Rs. 799

6. Tote Bag Canas- Rs. 1799


7. Satchel- Hewitt- Rs.1999
 

8. Office messenger bag- Marcos- Rs. 2399


9. Travel duffle- Monaco – Rs. 3999

10. Postman messenger – Simmon – Rs.2799


11. Belt Amazon- Rs.799

12. Belt Delta- Rs. 799


13. Belt Delta- Rs. 799

14. Belt Gamma- Rs. 799


15. Belt Nile- Rs. 799

16. Belt Volcano- Rs. 799


INDIAN TERRAIN- SPORTS
WEAR

1. Jacket- Peter- Rs.3299

2. Jacket-Dyer- Rs.2799
3. Jacket-Bradman- Rs.3299

4. Jacket-Bronx- Rs. 3299


5. Shirts- Solid Combo- Rs.2099

6. Jacket-Bradman- Rs.3299
7. Jacket-Bradman- Rs.3299

8. Jacket-Bradman- Rs.3299
9. Jacket-Brosnan- Rs.3999

10. Jacket-Brosnan- Rs.3999