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Prepared by : Sunil Sagar Nilesh Pachuri Nitish Sharma Mayur Mahidhar Manish Shukla Pankaj Mundra Moneet Saraswat Parth Sri Narain Tripathi
Organic Food
Organic foods are foods that are produced using methods of organic farming that do not involve modern synthetic inputs such as synthetic pesticides and chemical fertilizers. Vegetables, processed food , fruits grown through naturals means . Special farms has been developed in US for organic farming. Reason behind consumption of Organic food was, 30% increase in disease through vegetables grown by using pesticides.
In a survey by NEETF which is conducted every year. It was found that public is not always aware of concerned about environmental issues.
In another by Roper starch which publishes green gauge report, survey on consumer attitudes about environment & environmentally purchasing decisions. Following were consumer attitudes which were broke down in % 11% true blue greens 5% greenback greens 33% sprouts 18% Grousers 33% Basic Browns.
GREENWASHING
It is an act of disseminating disinformation by an organization to present an environmentally responsible public image. For eg. ExxonMobil
Meeting rising demand with commoditizing the product and lowering price points. Trend translation to all products.
It is not the planets shortage but population , consumption, technology, and changing economy. Ironic trend using technology for trade off b/w economic development and environmental impact. China known for bicycles highest car sales bicycles become green product and trend reverses. Penetration of green product to all strata of society and all segments. (CHALLENGE) Materializing buzzword exploiting customer NO proper enforcing institution. cont.
Feel of environmental responsibility but does not effect purchase criteria Green Product expensive than conventional product Governments role subsidies. Recommendation Innovation in agricultural and manufacturing process.
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