NEW MEDIA

12-SEPT-2012

NEW MEDIA-CATH OF ALL TERMS FOR ALL FORMS OF ELECTRONIC COMMUNICATION

Traditional Media Vs. New Media TRADITIONAL MEDIA

Talks to More Expensive Professional media Outlets Broader audiences Static content Short Lived

NEW MEDIA
Talks with Less Expensive

Vs.

User Generated Content Targeted Audiences Evolving Content Long Life

One sided

Multiple Opinions

The Evolution Of New Media

Offers E-mail Electronic bulletin boards, news etc Internet for advertisement
1978- First spam mail was sent 1962- idea of intergalactic network BY JC LICKLIDER 1987- Graphics Interchange Format (GIF) was released.

1989- The world, an ISP offered the first commercial dial up network.

1985- Quantum Computer Services Debuts which Later Became AOL

The Evolution Of New Media

With Google Internet came to vision of common Man
1998- Google receives funding from SUN MICROSYSTEM S.

Internet For Business Making internet accessible for common masses

1994- Pizza hut online ordering through website. 1993- Mosaic X, first widely used internet browser. 1992- CERN released the World Wide Web.

1995- E-bay goes online

Start of ecommerce

The Evolution Of New Media

Availability of Music on demand

Revolutionary website, gave everyone the power to broadcast in public domain

2005YouTube is launched

2003- Google launched Gmail. Gave Capability of anyone 2003- Apple launched the iTunes store

2006- Twitter and Facebook made available to everyone.

2001Wikipedia is launched.

Internet as Platform for information dissemination

getting connected virtually with anyone, and transcending rise of social media with twitter

NEW MEDIA-IMPACT

FINANCIAL

POLITICAL

INFORMATION DISSEMINATION

SOCIETAL

E-commerce
The e-commerce business has brought a revolution in the shopping model of India.
Since its inception in India it has been showing the trends of growth and will grow at the rate of 35% according to FICCI and will reach to 7,000 crores by 2016.
ONLINE SHOPPING MARKET SIZE (in crores)
7000

6000

5000

4000 EXPECTED SIZE /SIZE OF INDUSTRY 3000

2000

1000

0 2012 2013 2014 2015 2016

APPAREL SECTOR
The Apparel Category of e-commerce continues to top the list of high performers grew at a rate of 12.5% in the month of JULY 2012. A study by Technopak Advisors, a consulting firm, reveals this segment will now grow almost ten-fold to nearly Rs 7,000 crores by 2015. In the last two years, the Rs 650 crores apparel e-retailing business on the internet has attracted investments worth $70 million i.e. 40 per cent of the total funding Indian e-retailers bagged during the period. This proves that e-commerce in India is riding on a robust model and a positive consumer response. For instance investment giants like Tiger Capital, IndoUS Venture Partners, Helion Venture Partners, Sequoia Capital and Accel India have invested in the range of $5 million to $52 million in portals like Letsbuy, Flipkart, FashionAndYou, Yehbhi, and Snapdeal.

Such an event is an ecstatic news for the majorly Unorganized sector such as the apparel Industry where high amount of cash influx will ultimately lead to complete corporatization.
Further 3G and 2G facilities have given the world a smooth internet access. With 214 million users accessing internet on their handsets, there is nothing to stall the momentum of online shoppers.

NEW MEDIA-IMPACT

FINANCIAL

POLITICAL

INFORMATION DISSEMINATION

SOCIETAL

ARAB SPRING 2011-EGYPT & TUNISIA

An extraordinary wave of popular protest swept the Arab world in 2011.

Massive popular mobilization brought down long-ruling leaders in Tunisia and Egypt, helped spark bloody struggles in Bahrain, Libya, Syria, and Yemen, and fundamentally reshaped the nature of politics in the region.
Internet-based social media such as Twitter, Facebook, and YouTube played a visible role in many of these movements, especially for foreign audiences experiencing the turmoil vicariously through real-time Twitter feeds or YouTube videos posted to Facebook pages. Facebook pages such as the Egyptian We Are All Khaled Said page served as key online gathering places for disaffected youth, conduits for information, and (to some extent) vehicles for organizing protests.

ARAB SPRING 2011-EGYPT & TUNISIA

NEW MEDIA-IMPACT

FINANCIAL

POLITICAL

INFORMATION DISSEMINATION

SOCIETAL

CAG-INDIA, WEBSITE

WIKILEAKS WEBSITE

NEW MEDIA-IMPACT

FINANCIAL

POLITICAL

INFORMATION DISSEMINATION

SOCIETAL

ASSAM TEENAGE GIRL MOLESTATION CASE

Recently the molestation video of a teenage girl outside a pub in Guhawati created a stir in the nation. Shot by a local reporter, who later uploaded the video on YouTube, the video went viral. Bringing the issue into limelight which later became a subject of prime time discussion and Societal Introspection about the safety of women.

Nothing of such a sort would have been possible if the video did not reach the public domain through new-media elements. New-media has not only instituted itself as a tool for political change but also as a tool for social change and introspection.
Petty instances which probably display the orthodox mindset of society have been gathering in public domain through new-media elements such as THE FACBOOK, TWITTER, YOUTUBE, and other platforms and have provided the society for a chance of introspection and change.

SNAPSHOTS OF THE VEDIO

BY: SHAILENDRA & WATAN

THANK YOU!